In a rush to make a lot of money “the quick way” some of airbrush manufacturers make a lot of mistakes. What do I mean? It has been said here many times already. Some manufacturers think that making the product cheaper will bring more sales but they are forgetting about the quality.

1. How Can Airbrush Manufacturers Profit by Avoiding
Making Knock Offs
http://airbrushdoc.com/discussion/airbrush- profit- not- making- knock- offs/ December 20, 2012
In a rush to make a lot of money “the quick way” some of airbrush
manufacturers make a lot of mistakes. What do I mean? It has been said here
many times already. Some manufacturers think that making the product
cheaper will bring more sales but they are forgetting about the quality. (For
example – master airbrush or paasche talon).
The manufacturer’s first intention should be to bring the value and allow those
who appreciate that value to pay more for it.
You see, for single artist to pay $100 for airbrush is more than enough, especially when he is
just starting. But for someone who works for a big company paying a few more hundreds won’t
be much of a problem. I’m sure he will reach f or Iwat a.
It’s strange for me to see that on the Hi-End side of airbrush niche there is practically no
competition for Iwat a for the particular price range. They dominate the market and people are
still buying their product even if you consider the high price. It is for lack of demand from
customers if not for any other reason that they are not producing airbrush models such as
Custom Microns anymore.
Those Chinese knock offs which are selling for $20 are far from a quality product.
“It ’s hard t o make a good prof it selling t hat low” Tweet this
So, what ’s t he point ?
If I told you that I’d have an airbrush for sale for price of $80 and I will compare it to some other
more expensive airbrush which price I don’t have control over – for example airbrush of a
famous brand in a beautiful case with additional hose and couple of needle-nozzle set, which
costs around $200.
Suddenly the $80 for single airbrush in a cardboard box sounds reasonable, doesn’t it?
Placing second offer on the market with a different price completely changes the whole
situation.
Watch this, by adding even more, for example a video course or a book (i.e how to airbrush for
beginners) the price increases even more.
A week ago I read a story about similar situation. One website quoted some pieces from William
Poundstone book “Priceless: The Myth of Fair Value (and how to take advantage of it)”
People were offered two kinds of beer: premium beer for $2.50 and bargain beer
for $1.80. Around 80% chose the more expensive beer.
Now a third beer was introduced, a super bargain beer for $1.60, in addition to the
previous two. Now 80% bought the $1.80 beer and the rest $2.50 beer. Nobody
bought the cheapest option.
What an influence! The seller has actually lost a lot because of introducing a cheaper

2. alternative.
Third time around, they removed the $1.60 beer and replaced with a super-
premium $3.40 beer. Most people chose the $2.50 beer, a small number $1.80
beer and around 10% opted for the most expensive $3.40 beer. Some people will
always buy the most expensive option, no matter the price.
As you can see and it’s easy to calculate that by changing option for more expensive, the seller
increases his revenue. Alright, that’s all just a theory. What if we apply that into our airbrush
niche?
Can airbrush manufacturer gain something by applying theory described above in the real
world? Well, for us consumers, the quality is probably the most important, so I think it is worth
of thinking about it. As to myself I would probably be among the middle group of buyers.
Also I’ve found out that giving too many choices may cause the confusion and people will leave
without buying anything. So in that beer example they recommended to keep the offer at three
or less, max four.
Please share, so we can get the most accurate results. Cheers.
How To Get Inspirat ion For Your Airbrush Art
Sometimes when you try to come up with something original fo...
I Want t o Do Airbrush. Where Do I St art ?
"First say to yourself what you want to be; and then do...
How Much do Airbrush Art ist s Make?
Every beginner or even advanced artist doing airbrush has he...
Airbrush Recommendat ion
The weather outside is rainy so now I have some time to writ...
25 Art Quot es t hat Will Give You a Kick
.alignleft{padding-left:60px} Today I stumbled across a web...
The Best Airbrush and Airbrush Price Ranges.
Today I'm going to improve one of my earliest article about ...
What is My Art Wort h? Flayer f or Your Cust omers
I'm very often hearing a question "What is my art worth...