1. The
Business
of Web 2.0
The new B2C – Brand-to-Community –
strategy, tactics and learnings from the Age
of Conversation
Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com
Gavin Heaton
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16. I’m guessing that
makes you one of
Australia’s 11 million
Internet subscribers
Facts courtesy of Katie Chatfield – http://www.getshouty.com
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17. 67% of whom have
broadband
http://www.internetworldstats.com/stats.htm
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19. RSS
This is as technical as I
want to get
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20. RSS Explained
So, click this to see Lee
explain RSS, simply
http://www.commoncraft.com/rss_plain_english
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21. Weblog
I use Typepad, but
there are plenty of
blogging platforms
available. Some are
even FREE!
http://www.typepad.com
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27. Wikipedia
Or contribute to global knowledge
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28. As Ed Tarwinski says, this is
the “wonderful world of
mobile internet”
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29. Ning
We can all build a community
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30. Amazon
And be rewarded with
reputation, ratings and even
affiliate sales
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31. eBay
The self-organising community
aggregates its wealth while
building value of your network
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32. This is Web 2.0, too
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33. Forget the hype, this is business …
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34. Business-to-Business
In B2B the value of what you
have to offer has few customers
BUT they are willing to pay a
Value and Effectiveness
premium.
Custom
Solutions
Complexity Volume
Enterprise SME Consumer
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35. Business-to-Consumer
The value of what you have to
offer has many customers BUT
the margins are incremental .
Value and Effectiveness
Mass prod /
volume
Complexity Volume
Enterprise SME Consumer
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36. Enterprise 1.0 Sales
Enterprise 1.0 firms are designed
to service these two markets
but they leave a gap in
between.
Value and Effectiveness
Mass prod /
Custom
volume
Solutions
Complexity Volume
Enterprise SME Consumer
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38. Convergence is Not About Technology
Gavin Heaton
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39. The Convergence of Markets
Knowledge Workers are no
longer happy to leave their rich
web experiences at home.
Value and Effectiveness
B2C
B2B
Complexity Volume
Enterprise SME Consumer
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40. The Convergence of Markets
The NEW B2C …
Brand-to-Community extends
from the consumer space
through the enterprise
Value and Effectiveness
B2C
B2B Br2Comm
Complexity Volume
Enterprise SME Consumer
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43. It represents a fundamental shift
in the nature of value
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44. It’s no longer about what you make
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45. … but what you know
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46. Tim O’Reilly’s Web 2.0
Blogs
UGC
Sharing
Web2.0
Wikis Social Networks
Openness
http://www.oreilly.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
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47. The Machine is Us/ing Us
Understand Web 2.0 in four
minutes thanks to Prof Wesch
http://www.youtube.com/watch?v=6gmP4nk0EOE
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48. Web as a Platform
Let me tell you a story …
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49. It Enables
It started with a question …
http://www.drewsmarketingminute.com
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60. And We Raised Money
Raised $10,000 for
Variety in the first
60 days
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61. Influencers and Connectors
It’s about reputation,
authority and
participation
http://servantofchaos.typepad.com/soc/2007/10/the-strength-of.html
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