Presentation for InterestingSouth. To reimagine the world we live in, we often try to "see through the eyes of a child". But what happens when the world of a four year old collides with the new media world of the Cluetrain Manifesto? This THREE minute presentation puts a digital camera in the hands of my daughters.

1. Through The
Eyes
of Children
Where a FOUR year old’s
world meets the new
world of the Cluetrain
Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com
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2. People of earth …
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3. A powerful global
conversation has begun.
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4. Through the Internet,
people are discovering …
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5. and inventing new ways to
share relevant knowledge
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6. … with blinding speed.
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7. As a direct result, markets
are getting smarter …
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8. and getting smarter faster
than most companies.
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9. 1. Markets are conversations.
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10. 2. Markets consist of human
beings, not demographic
sectors.
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11. 12. There are no secrets.
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12. 20. Companies need to
realize their markets are often
laughing. At them.
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13. 26. Public Relations does not
relate to the public.
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14. 29. Elvis said it best: quot;We
can't go on together with
suspicious minds.quot;
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15. 36. Companies must ask
themselves where their
corporate cultures end.
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16. 52. Paranoia kills
conversation.
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17. 60. Markets want to talk to
companies
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18. 67. As markets, as workers,
we wonder why you're not
listening …
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19. You seem to be speaking a
different language.
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20. 68. The inflated self-important
jargon you sling around …
what's that got to do with us?
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21. 69. Maybe you're impressing
your investors. Maybe you're
impressing Wall Street …
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22. You're not impressing us.
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23. 71. Your tired notions of quot;the
marketquot; make our eyes glaze
over.
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24. 72. We like this new
marketplace much better.
In fact, we are creating it.
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25. 73. You're invited, but it's our
world. Take your shoes off at
the door.
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26. 75. If you want us to talk to
you, tell us something. Make
it something interesting for a
change.
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27. 78. You want us to pay?
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28. … We want you to pay
attention.
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29. 82. Your product broke. Why?
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30. 84. We know some people
from your company. They're
pretty cool online …
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31. Do you have any more like
that you're hiding? Can they
come out and play?
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32. 87. We'd like it if you got
what's going on here. That'd
be real nice.
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33. 89. We have real power and
we know it.
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34. 95. We are waking up and
linking to each other. We are
watching. But we are not
waiting.
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35. Through The
Eyes
of Children
Thank you!
Gavin Heaton // www.servantofchaos.com // servant@servantofchaos.com
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36. About Me
Name: Gavin Heaton
Web: www.servantofchaos.com
Twitter: servantofchaos
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37. Licensing/Attributions
Ideas:
The Cluetrain Manifesto
www.cluetrain.com
The Age of Conversation
www.ageofconversation.com
See my blogroll @ servantofchaos.com
Original photography:
Olivia Heaton
Rose Heaton
Get this presentation:
www.slideshare.net/servantofchaos
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