iPad Usage for Sales Reps, Experience in Getting Mobile in Pharma. Presented on January 7th, in Istanbul.

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Convert Your Sales Force to iPads Overnight
iPad Usage for Sales Reps
Experience in Getting Mobile in Pharma
Serkan Erkovan 2012, Istanbul 1

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Agenda
 Ipad Training for Pharma Sales Reps
﹥ Prerequisite
﹥ Do’s / Don’t Do’s
﹥ iPad Tips & Tricks
﹥ Free & Useful iPad Apps for Sales Force
 Takeaways
﹥ Don’t give the fish!
﹥ Convert Your Sales Force to Ipads Overnight
﹥ Publish Ground Rules
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iPad to edit Master
On Delivery, Make Sure Your Sales Reps completed the following:
 Company Information Security Training
 Read & understood iPad usage procedure
 iPad Usage Training
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 Company Social Media Guidelines
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Do’s / Don’t Do’s
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Don’t to
 Do not lean on the top of the iPad when it is closed.
 Do not place anything near the iPad that could put pressure on
the screen.
 Do not place anything in the carrying case that will press against
Do not place anything in the carrying case that will press against
the cover.
 Clean the screen with a soft, dry cloth or anti‐static cloth.
 Do not “bump” the iPad against lockers, walls, car doors, floors,
etc as it will eventually break the screen
 iPads should always be within the protective case when carried
should always be within the protective case when carried.
 Some carrying cases can hold other objects (such as folders and
workbooks), but these must be kept to a minimum to avoid
placing too much pressure and weight on the iPad screen.
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Don’t to
 Don’t do Jailbreak! *
 Don’t Forget Passwords.
 Don’t disable Passwords!
 Internet Games are not allowed on the iPads.
 Don’t Change Ipad Time Settings
 Changing of iPad settings (exceptions include personal
settings such as font size, brightness, etc)
 Don t
Don’t use Company Credit Card
 Don’t send company related screenshots, documents via e‐
mail to unspecified email addresses.
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Don’t to edit Master title style
 Don’t share any unapproved electronic document,
presentation, article etc. With Health Care
Professionals through iPad! *
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Do!
 Enter your HCP’s office with Ipad!
 Charge your Ipad every evening!
 Don’t use inappropriate media may screensaver or
o t app op ate ed a ay sc ee sa e o
background photo in your company Ipad.
 Presence of guns, weapons, pornographic materials,
Presence of guns, weapons, pornographic materials,
inappropriate language, alcohol, drug, gang related
symbols or pictures will result in disciplinary actions.
 Connect WIFI when there’s WIFI Connection (Home,
Office, Hotel)
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Do!
 When not using their iPads, they should be stored in
their lockers.
 Nothing should be placed on top of the iPad, when
stored in the locker.
 iPads should not be stored in a vehicle at work or at
home.
 Always turn off and secure their iPad after they are
done working to protect their work and information.
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iPad Tips
Use iPad efficiently!
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Access all running apps
 press the Home button twice to bring up a list
of currently running or suspended apps.
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 swipe the multitasking bar left to right to quickly access
audio/video playback controls, a shortcut to the iTunes
app itself, and volume controls.
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Set Passcode
Set Passcode
iOS defaults to a four‐number passcode, but you can turn
it off by going to Settings, General, Passcode Lock, Simple
Passcode.
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Passcode Denied… DELETE ALL!
 If you're carrying around sensitive data, you can now
enable a feature that'll erase all the data on the device
if someone inputs the incorrect passcode 10 times.
Navigate to Settings > General > Passcode L k > E
N i t t S tti >G l>P d Lock > Erase
Data.
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Wi‐
Wi‐Fi networks
 Forget Wi‐Fi networks: So you accidentally connected
to a network once, and your iPad remembers it for life‐‐
whether you like it or not. On your iPad, go to Settings,
Wi‐Fi, and find the network under the 'Choose a
Wi Fi d fi d th t k d th 'Ch
Network' heading. Tap the blue arrow next to the
network you want to remove, and tap the button on
network you want to remove and tap the button on
the top that says Forget this Network.
 Stop asking to join Wi Fi: On/ Off
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Take a screenshot of the screen
 Press Home and the sleep/wake button simultaneously.
The screenshot will automatically appear among your
photos.
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Create folders
 To create a folder all you need to do is tap and hold on
an app until they all start to jiggle, then drag the app
over another icon and release. Your iPad will create a
folder with both the apps in.
f ld ith b th th i
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to edit
Copy & Paste
 Press on the word and wait for the menu “Select /
Select All” to appear. After doing the selection, click Cut
/ Copy .
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19. Accurately Moving Cursor Between Text
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on Your iPad
 Press on the word and hold pressing the screen and
make you move left / right.
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Undo/Redo with the iPad
 First, bring up the touchscreen keyboard and hit the
".?123" button. This brings up another set of virtual
keyboard buttons, including an "undo" button that you
can click to your undoing heart's content.
li k t d i h t' t t
 For a redo, press "#+=" and you'll bring up the "redo"
button.
b tt
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To Insert edit Master title
 Just hold down the base letter for a couple seconds (for
example, to get ö, hold down the 'o' key) and you'll see
a menu of special characters pop up. Slide your finger
to the right one, let go, and it ill
t th i ht l t d it will appear. The special
Th i l
characters work for both standard letters and capitals.
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Wallpapers
 Wallpapers can be downloaded and used directly from
your iPad's Safari app. The iPad does not optimise
images so they are retain both their data size and
quality.
lit
 Although it is recommended to use images optimised as
wallpapers for the iPad, such as all those found on my‐
ll f th iP d h ll th f d
iGuru.com, any image of a reasonable physical size will
do. Wallpapers on the iPad measure 1024 x 1024 pixels,
do Wallpapers on the iPad measure 1024 x 1024 pixels
allowing for both portrait and landscape viewing.
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Create Apple Master
 Enter App Store in iPad Screen.
 Press Free button > Install App
 Fill in email and pass information. Fill in birthday
e a a d o at o . b t day
information and move next.
 Apple send an email to your email adress.
an email
 Press Verify Now link in the email and your account is
activated.
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Free & Useful Master title style
& Useful
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iBooks
 View PDF Files
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Camera & Photos & Videos
& Photos & Videos
 The iPad’s most immediate use is the ability to easily
show videos and photos to Health Care Professionals at
any place or time.
 This can be a powerful tool to tell the ‘story’ of the
product or procedure, especially if the story is
complicated and/or better told using visual aids.
li t d d/ b tt t ld i i l id
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Sales Execution Workshop Slides

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Calculator++
Calculator++
 Calculator++ is free to use, Sales Reps will not need to
carry additional calculator.
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Google Maps
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Move to edit Master
 Press on any application which you’d like to move or
delete.
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Give homework for Sales Reps
 Read iPad Procedure carefully
 Create an itunes account.
 Delete your timeline in social media accounts.
e ete you t e e soc a ed a accou ts.
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Take Aways
 Don’t give the fish!
 Convert Your Sales Force to iPads Overnight
 Publish Groud Rules
ub s G oud u es
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Don’t to edit fish!
fish!
 Since the tablet evolution is moving rapidly, don’t give a
full training.
 Show your field force how to fish in Ipad!
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Click to edit Master title iPads
Overnight
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 Ipad usage is developed by a user experience learning.
 Give your Sales Force the opportunity to start using
Ipads
 Give Sales Force Ipads immediately and ask them to
become digital savvy employees.
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Publish Ground Rules
 Publish your Procedure and ground rules for iPad usage
in the company.
 Procedure should have clear explanations on how the
devices should be used and loss cases should be
defined according to company standards.
 Ground Rules should be simple and up to date.
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Run the excellence!
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Thank you.
you.
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