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Asia‘s
Internet:

           Innova/on,
Imita/on
&
Hyper‐Localiza/on
                             By
Serkan
Toto,
PhD
Imag...
About
me
• Tokyo‐based
web,
mobile
and
gaming 

 industry
consultant
• Advisor
for
startups
in
Japan
and
the
US

 
• Japan...
Agenda
I:
Asia’s
Internet!
II:
Imita/on
&
Hyper‐Localiza/on!
III:
Innova/on?

I:
Asia‘s
Internet
 Stats,
Stats,
Stats

Asia:
No.
1
Web
Popula/on
‐>
More
than
America
and
Europe
combined.

Asia:
Weak
In
Internet
Penetra/on
   ‐>
Worldwide,
just
Africa
is
behind
Asia.

Source:
ITU
(Interna6onal
Telecommunica6on...
Asia:
Internet
Traffic
To
Explode
By
2015
   ‐>
APAC
to
overtake
North
America
in
monthly
web
traffic
in
2015.

Source:
Cisco,...
Asia:
Mobile
Is
Big
‐>
10
of
the
top
20
mobile
na/ons
are
in
Asia.
Source:
Wikipedia

II:
Imita/on
Asian
Clone
Wars

Yes,
We
Love
Imita/ng
Stuff.
  ‐>
Mostly
ideas
from
the
US.
Image
source:
Penn
Olson

Too
Many
Imita/ons
Are
Bad,
But...
‐>
No
ques/on,
crude
clones
do
suck.
Image
source:
hCp://www.flickr.com/photos/yamagatac...
„Cloning“
Isn‘t
Just
Popular
In
Asia.

‐>
It‘s
a
worldwide,
very
common
phenomenon.


What
Is
Innova/on
Anyway?
‐>
“Innovare“
means
to
renew,
to
change
in
La/n.
    To
innovate
is
not
to
reform.

            ...
Who
can
ask
norma/ve
ques/ons?
‐>
There
is
a
big
grey
area
WRT
innova/on
vs.
Imita/on.
   • Who
decides
if
imita/ng
is
goo...
Some
Asian
Clones
Make
Big
Bucks.

III:
Innova/on
7
Areas
Asia
Pioneered

Insead‘s
Global
Innova/on
Index
2011
‐>
Asia
is
doing
OK.

Example
1:
Mobile
Web
(Japan/1999)
‐>
NTT
Docomo
kickstarted
the
mobile
web
with
i‐mode.

Example
2:
Online
Gaming
(Korea/1996)
‐>
Nexon‘s
The
Kingdom
of
the
Winds
is
the
first
MMORPG.
Image
source:
Gamespot

Example
3:
Virtual
Goods
(Korea/1999)
‐>
Cyworld
popularized
virtual
items
in
social
networks.

Example
4:
E‐Publishing
(Japan/2006)
‐>
Sony
was
first
to
market
with
the
PRS
500
e‐reader.

Example
5:
Broadband
(SK,
HK,
JP/1998)
‐>
94%
broadband
penetra/on
in
Korea
in
2000.

Image
source:
Penn
Olson

Example
6:
Internet
Of
Things
(Japan/1994)
‐>
Toyota
subsidiary
Denso
Wave
invented
QR
codes.
Image
source:
Asiajin

Example
7:
Mobile
Social
Gaming
(Japan/2006)
‐>
Japan‘s
DeNA
generates
US$1.3
billion
with
social
games.

What
Can
Be
Done
In
Asia‘s
Web
Scene?
‐>
Biggest
problem:
underdeveloped
ecosystems
in
Asia.

• low
number
of
QUALITY
star...
Selec/on
Of
Innova/ve
Asian
Startups

Thank
you
for
listening!

Contact
me
Site:
hCp://www.serkantoto.com

TwiAer:
hCp://twiCer.com/serkantoto
LinkedIn:
hCp://linkedin.com/in/serkantoto
...
Asia:
Internet
Traffic
To
Explode
By
2015
 ‐>
APAC
to
overtake
North
America
in
monthly
web
traffic
in
2015.

Source:
Cisco,
P...
Asia:
Internet
Traffic
To
Explode
By
2015
 ‐>
APAC
to
overtake
North
America
in
monthly
web
traffic
in
2015.

Source:
Cisco,
P...
Asia:
Internet
Traffic
To
Explode
By
2015
 ‐>
APAC
to
overtake
North
America
in
monthly
web
traffic
in
2015.

Source:
Cisco,
P...
Nächste SlideShare
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Asia:
Internet
Traffic
To
Explode
By
2015
 ‐>
APAC
to
overtake
North
America
in
monthly
web
traffic
in
2015.

Source:
Cisco,
Penn
Olson
 Keynote Presentation: Sparxup 2011 Indonesia (Innovation, Imitation And Hyper-Localization In Asia)

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Veröffentlicht am

Asia:
Internet
Traffic
To
Explode
By
2015
 ‐>
APAC
to
overtake
North
America
in
monthly
web
traffic
in
2015.

Source:
Cisco,
Penn
Olson


Veröffentlicht in: Technologie, Business, News & Politik
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  • Sometime US startups also copy ideas from Asian startups, so copy not always bad thing.
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  • Great work Serkan!
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