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Short presentation on the e-learning and mobile learning space in Japan.
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Mobile Learning In Japan
1.
MobileâŠLearningâŠInâŠJapan⊠ââŠStatusâŠQuoâŠAndâŠTrendsâŠâ âŠ
byâŠDr.âŠSerkanâŠToto⊠Twi?er:âŠ@serkantoto âŠ
2.
AboutâŠMeâŠOrâŠWhyâŠIâŠAmâŠHere⊠IâŠamâŠaâŠâŠ â˘âTokyoâbasedâŠwebâŠandâŠmobileâŠindustryâŠconsultantâŠâŠ ⊠â˘âJapanâŠcorrespondentâŠforâŠTechCrunch.com⊠⊠â˘âPhDâŠinâŠeconomicsâŠ(âfromâŠ2âŠcountriesâ)âŠ
⊠â˘âExâconsultantâŠforâŠJapanâsâŠbiggestâŠeâlearningâŠstartupâŠCerego⊠âŠ
3.
Agenda⊠I:âŠTheâŠMobileâŠMarketâŠInâŠAsiaâŠAndâŠJapan⊠II:âŠStatusâŠQuoâŠInâŠJapanâsâŠMâLearningâŠMarket⊠III:âŠJapaneseâŠMâLearningâŠServicesâŠAndâŠ
⊠ApplicaTonsâŠ
4.
I:âŠTheâŠMobileâŠMarketâŠInâŠAsiaâŠAndâŠ
JapanâŠ
5.
Asia:âŠWorldâsâŠBiggestâŠWebâŠPopulaTon⊠â˘âMoreâŠthanâŠAmericaâŠandâŠEuropeâŠcombined⊠⊠â˘âRapidlyâŠgrowing⊠âŠ
6.
Asia:âŠWeakâŠInâŠInternetâŠPenetraTonâŠ
â˘âWorldwide,âŠjustâŠAfricaâŠisâŠbehindâŠAsia⊠⊠â˘âHugeâŠpotenTalâŠâŠ ⊠Source:âŠITUâŠ(Interna0onalâŠTelecommunica0onâŠUnion)âŠ
7.
Asia:âŠMobileâŠIsâŠEverythingâŠ
â>âŠ10âŠofâŠtheâŠtopâŠ20âŠmobileâŠnaTonsâŠareâŠinâŠAsia⊠Source:âŠWikipediaâŠ
8.
Japan:âŠWorldâsâŠMostâŠAdvancedâŠMobileâŠNaTon⊠â˘â3rdâŠlargestâŠwebâŠpopulaTonâŠ(97âŠmillion,âŠaheadâŠofâŠIndia)⊠⊠â˘â7thâŠlargestâŠmobileâŠuserâŠbaseâŠinâŠtheâŠworldâŠ(107âŠmillion)⊠⊠â˘â100%âŠ3GâŠ(ďŹrstâŠ3GâŠnetworksâŠinâŠ2001âŠbyâŠNTT)âŠ
âŠ
9.
Japan:âŠVibrantâŠMobileâŠPhoneâŠMarket⊠â˘âHomeâŠtoâŠďŹveâŠmajorâŠcellâŠphoneâŠmakers:âŠSharp,âŠPanasonic,âŠ
⊠âŠâŠâŠFujitsuâToshiba,âŠNECâCasio,âŠKyoceraâŠâŠ â˘âAboutâŠ100âŠnewâŠcellâŠphonesâŠperâŠyear⊠⊠â˘âNokiaâŠandâŠBlackberryâŠvirtuallyâŠunknown⊠⊠â˘âBiggestâŠmegatrendâŠnow:âŠsmartphonesâŠandâŠtabletsâŠâŠ ⊠âŠâŠSource:âŠTheâŠNikkeiâŠ
10.
Japan:âŠBirthplaceâŠofâŠtheâŠMobileâŠWebâŠAnd⊠HotbedâŠForâŠInnovaTon⊠â˘âWorldâsâŠďŹrstâŠmobileâŠwebâŠapplicaTonâŠinâŠ1999⊠⊠â˘âFullâŠPCâŠwebâŠbrowsingâŠonâŠcellâŠphones⊠⊠â˘âFirstâŠappâŠplagormâŠcreatedâŠinâŠ2001âŠ
⊠â˘âQRâŠcodes⊠⊠â˘âOnlineâŠbillingâŠandâŠpayment⊠⊠â˘âOďŹineâŠpaymentsâŠthroughâŠcellâŠphonesâŠ(eâwallet)⊠⊠â˘âFirstâŠ3GâŠnetworks⊠⊠â˘âMobileâŠdigitalâŠTV⊠⊠â˘âMobileâŠhealthâŠterminal⊠⊠â˘âHDâŠvideoâŠrecording⊠⊠â˘âeâbookâŠfuncTon⊠⊠â˘âMobileâŠsocialâŠgaming⊠⊠â˘âCommuterâŠpassâŠinâŠpublicâŠtransportaTon⊠⊠â˘âWaterproofâŠorâŠsolarâpoweredâŠcellâŠphones⊠⊠â˘âIntegraTonâŠwithâŠhomeâŠelectronics⊠âŠ
11.
II:âŠStatusâŠQuoâŠInâŠJapanâsâŠMâ
LearningâŠMarketâŠ
12.
SizeâŠofâŠDomesTcâŠEâLearningâŠMarket⊠â˘âTotal Market size
in 2010: US$1.36 billion, according to Yano Research â˘âBroken down to three segments â˘âB2B â˘âB2C â˘âPackaged software
13.
SizeâŠOfâŠB2BâŠEâLearningâŠMarketâŠâŠ â˘âOverall size: US$
690 million â˘âLearning Management Systems: US$ 82million â˘âContents: US$ 241million â˘âApplications and services: US$ 367 million
14.
SizeâŠOfâŠB2CâŠEâLearningâŠMarketâŠâŠ â˘âOverall size: US$
336 million â˘âContents and services: US$ 123 million â˘âVideo-based learning services: US$ 213 million
15.
SizeâŠOfâŠPackagedâŠEâLearningâŠSojwareâŠMarketâŠâŠ â˘âOverall size: US$
338million â˘âPackaged software for computer: US$ 63 million â˘âGames: US$ 275 million
16.
StructureâŠOfâŠEâ/MâLearningâŠMarket⊠â˘âHighly fragmented market â˘âFew
hundred companies active â˘âVery few ventures, many big companies â˘âmobile carriers â˘âhardware makers â˘âpublishing houses
17.
StructureâŠOfâŠEâ/MâLearningâŠMarketâŠ(II)âŠ
18.
III:âŠJapaneseâŠMâLearningâŠServicesâŠ
AndâŠApplicaTonsâŠ
19.
CyberâŠUniversity⊠â˘âPrivateâŠuniversity⊠⊠â˘âFoundedâŠinâŠAprilâŠ2007âŠbyâŠSojBank⊠⊠â˘â1,225âŠstudentsâŠ
âŠ
20.
CyberâŠUniversity⊠⊠â˘âFirstâŠmobileâŠcourseâŠinâŠNovemberâŠ2007⊠â˘â"MysteriesâŠofâŠtheâŠPyramids"âŠwasâŠstreamingâŠvideoâŠofâŠaâŠpowerâŠpoint⊠⊠presentaTonâŠandâŠtheâŠprofessor'sâŠaudio⊠â˘âCellâŠphoneâŠopTmizedâŠsiteâŠatâŠh?p://cuâm.jp/âŠâŠ
⊠â˘âButâŠnowâŠswitchâŠtoâŠ3âscreenâŠapproach⊠âŠ
21.
CyberâŠUniversity⊠⊠â˘ââeâcollegeâ,âŠintegratedâŠappâŠforâŠiPhoneâŠandâŠiPad⊠â˘â24âŠcoursesâŠavailableâŠ(video,âŠaudio,âŠmaterials)⊠âŠ
22.
Japan:âŠiPhoneâŠasâŠcatalystâŠofâŠsmartphoneâŠboom⊠â>âŠLanguagesâŠareâŠbigâŠinâŠsmartphoneâŠapps⊠âŠâŠSource:âŠAppâŠAnnieâŠ
23.
Japan:âŠNo.1âŠpaidâŠeducaTonâŠiPhoneâŠappâŠâSuper⊠EitangoââŠ(SuperâŠEnglishâŠWords)⊠â˘âMadeâŠbyâŠKoreaâbasedâŠpodotree⊠⊠â˘âFeaturesâŠquizzesâŠetc.âŠforâŠmostâŠpopularâŠ30,000âŠEnglishâŠwords⊠⊠â˘âIncludesâŠwordsâŠmostâŠojenâŠusedâŠinâŠTOEIC,âŠTOEFL,âŠSAT,âŠetc.âŠâŠ
⊠â˘âPriceâŠsensiTve:âŠ0.99USD⊠âŠ
24.
FeatureâŠPhonesâŠSTllâŠDominant⊠â˘âPlethoraâŠofâŠlearningâŠsitesâŠforâŠproprietaryâŠmobileâŠwebâŠsystems⊠⊠â˘âOneâŠexample:âŠEigotown⊠âŠ
25.
FlashâŠLiteâŠGameâŠâLearningâŠEnglishâŠWithâŠHarry⊠Po?erââŠ
26.
MobileâŠLearningâŠSiteâŠForâŠFeatureâŠPhones⊠⊠â˘âEigotsuke:âŠMadeâŠbyâŠTokyoâbasedâŠDwango⊠â˘âLaunchedâŠinâŠ2005⊠⊠â˘âFocusedâŠonâŠEnglishâŠsentenceâŠcreaTonâŠ
⊠â˘âDesignedâŠforâŠadults⊠⊠â˘âBasisâŠforâŠhitâŠNintendoâŠDSâŠgameâŠEnglishâŠTraining:âŠHaveâŠFun ⊠⊠ImprovingâŠYourâŠSkills!âŠâŠ Source: Keitai Impress
27.
AugmentedâŠRealityâŠInâŠLearningâŠYetâŠToâŠArrive⊠â˘âLayarâsâŠHiroshimaâŠP2âŠWalker⊠⊠â˘âAprilâŠ2010âŠlaunch⊠⊠â˘âInformsâŠvisitorsâŠaboutâŠtheâŠmemorialâŠparkâŠandâŠsurroundingâŠtouristâŠspotsâŠ
⊠â˘âText,âŠvideoâŠandâŠaudio⊠⊠â˘âLayerâŠforâŠiphoneâŠandâŠAndroid⊠âŠ
28.
GPSâŠInâŠLearningâŠYetâŠToâŠArrive⊠â˘âKeitaiâŠKunitoriâŠGassenâŠ(MobileâŠCountryâŠConquestâŠBa?les)⊠⊠â˘âHistoricalâŠFlashâŠLiteâŠgameâŠfocusingâŠonâŠancientâŠJapan⊠⊠â˘âPlayersâŠtakeâŠonâŠrolesâŠofâŠhistoricalâŠďŹguresâŠandâŠcooperate/ďŹghtâŠwithâŠ
⊠othersâŠtoâŠconquerâŠ600âŠregionsâŠinâŠJapan⊠â˘âQuizzesâŠaboutâŠJapanâsâŠhistory,âŠdependingâŠonâŠoneâsâŠlocaTon⊠⊠â˘âVirtualâŠcoinsâŠwhenâŠyouâŠproveâŠyourâŠknowledgeâŠansweringâŠquesTons⊠âŠ
29.
MobileâŠLearningâŠCMS⊠â˘âMâStar:âŠMadeâŠbyâŠKanagawaâbasedâŠTerracom⊠⊠â˘âCloudâbased,âŠsuitableâŠforâŠallâŠJapaneseâŠfeatureâŠphonesâŠand ⊠âŠ
smartphonesâŠalike⊠â˘âLetsâŠyouâŠbuildâŠwholeâŠmâlearningâŠsite:âŠquizzes,âŠsurveys,âŠcontact ⊠⊠forms,âŠmailâŠdeliveryâŠsystem,âŠetc.⊠â˘âScreenshot:âŠquizâŠbuilder⊠⊠â˘âCost:âŠ0âŠforâŠsetup,âŠ660US$/monthâŠbasicâŠfeeâŠâŠâŠâŠ âŠ
30.
NextâgeneraTonâŠMobileâŠLearningâŠProject⊠â˘âProjectâŠiniTatedâŠbyâŠSojBank⊠⊠â˘âWonâŠAwardâŠofâŠMinisterâŠforâŠInternalâŠAďŹairsâŠandâŠCommunicaTonsâŠinâŠâŠJAPANâŠeâ ⊠LearningâŠAWARDSâŠ2009⊠â˘â
anâŠintegratedâŠeâlearningâŠsystemâŠforâŠenterprisesâ⊠â â˘âSharableâŠContentâŠObjectâŠReferenceâŠModelâŠ(SCORM)âcompliant⊠⊠â˘âOpenâsourceâŠLMSâŠasâŠbasis⊠âŠ
31.
NextâŠGeneraTonâŠMobileâŠLearningâŠProject⊠â˘âIniTatedâŠwithinâŠSojbankâŠinâŠ2008âŠwithâŠ2âŠpeople⊠⊠â˘âFlow:âŠSalesâŠtrainingâŠcoursesâŠtoâŠSojBankâŠshopâŠclerks,âŠthenâŠconsumer⊠⊠electronicsâŠstores,âŠthenâŠwholesalers,âŠthenâŠallâŠenterprises⊠â˘âInâŠ3âŠyears:âŠ400,000âŠpeopleâŠtrainedâŠwithâŠ400âŠcoursesâŠ
âŠ
32.
NextâŠGeneraTonâŠMobileâŠLearningâŠProject⊠â˘âExample:âŠâImprovingâŠyourâŠpublicâŠspeakingâŠskillsââŠâŠâŠ ⊠â˘âLecturers:âŠProfessionalâŠJapaneseâŠanchorwomen⊠⊠â˘âEachâŠcourse:âŠ40âŠminutesâŠâŠ
⊠â˘âAvailableâŠonâŠWindowsâŠPC,âŠiPad,âŠiPhoneâŠâŠ ⊠â˘âPricesâŠstartâŠatâŠ$75âŠperâŠuserâŠperâŠyearâŠforâŠtakingâŠaâŠcourse⊠âŠ
33.
ThankâŠyouâŠforâŠlistening!
⊠TerimaâŠKasih! âŠ
34.
ContactâŠInformaTon⊠TwiBer:âŠh?p://twi?er.com/serkantoto⊠LinkedIn:âŠh?p://linkedin.com/in/serkantoto⊠Facebook:âŠh?p://www.facebook.com/stoto⊠Email:âŠtotoserkanâŠATâŠgmail.comâŠ
35.
Sources
⊠â˘â SlideâŠ8:âŠh?p://www.ďŹickr.com/photos/cocoarmani/2059353149/âŠ
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