Portfolio example of Senior Art Director projects from Shawn-Erik Toth

1. design portfolio - shawn erik toth
senior art director

2. Design Portfolio - shawn erik toth - setothdesign.com Power Balance - Fixture Prototype Concepts
Retail POS Store Design

3. Design Portfolio - shawn erik toth - setothdesign.com Power Balance - Fixture Prototype Concepts
Retail POS Store Design

4. Design Portfolio - shawn erik toth - setothdesign.com Power Balance - Event Banner Concepts
Retail POS/POP Print Design

5. Original
Design Portfolio - shawn erik toth - setothdesign.com Power Balance - New Product Hologram Concepts
Brand Identity

6. Frame Comp 1 Frame Comp 2 Frame Comp 3
• Fade in all (PB logo, white band, text and bar at bottom) • Fade from white silicon in Comp 1 to “authentic” seal • Fade from “authentic” seal to blue silicon band
• Fade down the type • Fade away “El original. El auténtico.” and
• Fade to art elements for Comp 2 “Balance, Fuerza, Flexibilidad” blue band at the bottom
• Fade down the white silicon band Fade in the type • Bring in the type and border lines for
• Fade down the type and blue bar at the bottom “ El original. El auténtico.” “ Si es buena para los atletas,
“Balance, Fuerza, Flexibilidad” • Fade to art elements for Comp 3 también lo puede ser para ti.”
“powerbalancepr.com” • Fade to art elements for Comp 4
Frame Comp 4 Frame Comp 5 Frame Comp 6
• Fade away “El original. El auténtico.” and • Fade away all elements of frame comp 4 • Fade from white silicon in Comp 5 to “authentic” seal
“ Si es buena para los atletas, • Fade in PB logo and white silicon band • Fade down the text
también lo puede ser para ti.” • Fade in text “Pide que te hagar la prueba!” “Pide que te hagar la prueba!”
• Fade in all elements of frame comp 4 • Fade in web site address at bottom • Fade in the type
Fade in and highlight “Lamar Odom” image “Busca la “Authénrica” en tiendas autorizadas.”
• Fade to art elements for Comp 5 • Then Fade to art elements for Comp 6 • Fade in blue bar at the bottom with web address
Designer and Producer for one of the ten versions of a 15-second TV commercial designed for Power Balance
Power Balance - Television Ad Spot (15 seconds), Puerto Rico
Version 1 of 3 adsthe NBA season in both Spanish and English
Aired during “Lamar Odom”
Pictured above is the initial storyboard for the commercial
Design Portfolio - shawn erik toth - setothdesign.com Power Balance - Story Boards, NBA - 15 second TV ads (10 total produced), Spanish
Design - International Television Commercials

7. = UV
Wristbands/Bracelets/Muñequeras/Schweißbander
= Emboss
Wristbands/Bracelets/Muñequeras/Schweißbander
30 Day Unconditional Money Back Guarantee
© 2011 Power Balance, LLC. Power Balance et Power Balance and Design sont des marques de commerce de Power Balance, LLC. Tous droits réservés. Brevet en instance.
30 Tage uneingeschränkte Geldzurück-Garantie
© 2011 Power Balance, LLC. Power Balance y Power Balance and Design son marcas de Power Balance, LLC. Todos los derechos reservados. Pendiente de patente.
Garantie de remboursement inconditionnel de 30 jours
30 días de garantía incondicional de devolución
© 2011 Power Balance, LLC. Power Balance and Power Balance and Design are trademarks of Power Balance, LLC. All rights reserved. Patent pending.
© 2011 Power Balance, LLC. Power Balance und Power Balance and Design sind Handelsmarken von Power Balance, LLC. Alle Rechte vorbehalten.
For more information visit www.powerbalance.com
Weitere Informationen auf www.powerbalance.com
Pour plus d’information, visitez www.powerbalance.com
Para obtener más información visite www.powerbalance.com
. CONTENTS:
1 POWER BALANCE™
MOUTH GEAR
FEATURES:
1 Boiling Accessory
BITE-PAD Technology™ 1 Instruction Sheet
for Optimal Jaw Position
V-FORM Technology™
for Ultimate Comfort
Moldable EVA for
Customized Fit
Not intended for use with braces.
Learn more about POWER BALANCE™ MOUTH GEAR and other products:
Product manufactured in China with materials (Holograms) made in U.S.A.
Produktherstellung in China. Hologrammherstellung in den USA
Produit fabriqué en Chine avec matériaux (hologrammes) faits aux É.-U.
Producto fabricado en China con materiales (hologramas) producidos en EE.UU.
Power Balance Mouth Gear Packaging, rev.9.21.11
Power Balance - Terry cloth wristband package This artwork (layout) is approved for nal production. Signature required.
International version, revised 1 Oct 2011
Name (signature) Date
Design Portfolio - shawn erik toth - setothdesign.com Power Balance - International & New Product Packaging
Retail Packaging

8. <RICKYROMERO>
Hang Tags
Power Balance is a
TM
<MATTKEMP>
proud licensing partner of
Major League Baseball
<DUSTINPEDROIA>
Retail POP Headers
© 2011 Major League Baseball Properties, Inc. <SHANEVICTORINO>
2011_MLB_Ad6_8.25x10.875.indd 1 6/7/11 2:45 PM
MLB Ad
Retail Blade Signs
Design Portfolio - shawn erik toth - setothdesign.com Power Balance - Print Design
Retail POS/POP Print Design

9. TIRES IN 30 MINUTES
TIRES IN 30 MINUTES
LOW PRICES LOW PRICES
ALL MAJOR BRANDS
0 MIN UTES ALL MAJOR BRANDS
TIRE S IN 3
W PR ICES
LO ANDS
MAJO R BR
ALL
Transmissive Entrance Decal Transmissive Entrance Decal, v2 Transmissive Entrance Decal, v3
White ink backer except in White ink backer except in White ink backer except in
gradient behind tire, center white background, center white background,
Design Portfolio - shawn erik toth - setothdesign.com Just Tires - Brand Retrofit Concepts
gradient drops out to be clear color drops out to be clear film color drops out to be clear Retail Store Design
film
24”w x 45”h 24”w x 45”h 24”w x 45”h
All design concepts© 2007 Shawn Toth with Andrés Imaging & Graphics All design concepts© 2007 Shawn Toth with Andrés Imaging & Graphics

10. Client: Just Tires, Waiting Room Wall Covering, Concept 1 Client: Just Tires, Waiting Room Wall Covering, Concept 2
Designer: Shawn Toth, all concept designs © 2007 Shawn Toth Designer: Shawn Toth, all concept designs © 2007 Shawn Toth
Client: Just Tires, Waiting Room Wall Covering, Concept 4 Client: Just Tires, Waiting Room Wall Covering, Concept 3
Designer: Shawn Toth, all concept designs © 2007 Shawn Toth Designer: Shawn Toth, all concept designs © 2007 Shawn Toth
Design Portfolio - shawn erik toth - setothdesign.com Just Tires - Brand Retrofit Concepts, Waiting area wallpaper
Retail Store Design

11. Client: Just Tires, Front Exterior Elevation, Concept 2 with closed window shades
Designer: Shawn Toth, all concept designs © 2007 Shawn Toth
Design Portfolio - shawn erik toth - setothdesign.com Just Tires - Brand Retrofit Concepts, Exterior window graphics
Retail Store Design

12. Client: Just Tires, Front Exterior Elevation, Concept 3A with closed window shades
Designer: Shawn Toth, all concept designs © 2007 Shawn Toth
Design Portfolio - shawn erik toth - setothdesign.com Just Tires - Brand Retrofit Concepts, Exterior window graphics
Retail Store Design

13. Client: Just Tires, Front Exterior Elevation, Concept 1 with closed window shades
Designer: Shawn Toth, all concept designs © 2007 Shawn Toth
Design Portfolio - shawn erik toth - setothdesign.com Just Tires - Brand Retrofit Concepts, Exterior window graphics
Retail Store Design

14. Removeable and repositionable graphics • Overall wall size: 22 ft. x 11 ft.
Design Portfolio - shawn erik toth - setothdesign.com MarineMax - Flagship store retrofit concept
Retail Store Design

15. Store directory fixture
with removeable graphics
Sintra panels with magnetic strips
Design Portfolio - shawn erik toth - setothdesign.com MarineMax - Flagship store retrofit concept
Retail Store Design

16. MarineMax - GABS Banners, Lifestyle LS10.T2 MarineMax - GABS Banners, Lifestyle LS9.T2 MarineMax - GABS Banners, Lifestyle LS11a.T2
MarineMax - GABS Banners, Lifestyle LS8.T2
Brand retail environmental graphics
Design Portfolio - shawn erik toth - setothdesign.com MarineMax - Flagship store retrofit concept
Retail Store Design

17. Translucent - Brand promotional boat decal
n ax
eM
Mari
ax
M
ne
Mari
MarineMax - Boat Sticker: Translucent plastic
Solid ink circle and translucent drop shadow
MarineMax - Boat Sticker: Translucent plastic
Design Portfolio - shawn erik toth - setothdesign.com MarineMax - Flagship store retrofit concept
Solid ink circle and translucent drop shadow Retail Store Design

18. Design Portfolio - shawn erik toth - setothdesign.com MarineMax - Flagship store retrofit concept
Retail Store Design

19. Mobile Graphic 3-Sided Tower
Mobile Graphic 3-Sided Tower
FISHING
FISHING FISHING FISHING
Optional Extender
• Adds additional graphic
Front View -
• Stretch vinyl banner
• Literature rack system
• Mobile and repositionable
Top View
Front View -
Design Portfolio - shawn erik toth - setothdesign.com MarineMax - Flagship banner
• Stretch vinyl store retrofit concept
• Literature rack system Store Design
Retail
• Mobile and repositionable

20. Design Portfolio - shawn erik toth - setothdesign.com MarineMax - Flagship store retrofit concept
Retail Store Design

21. www.hawaiiantropiczone.com
Planet Hollywood Resort & Casino
Hawaiian Tropic Zone - Las Vegas Logo Drink Tumbler, rev3
All design concepts © 2007 Shawn Toth
Design Portfolio - shawn erik toth - setothdesign.com Hawaiian Tropic - Outside Bar Drink Cup
Any use in whole or in part must be under the sole permission of copyright holder. Use of concepts denotes contract for payment on servcies.
Retail Store Design - Prototype Store “Hawaiian Tropic Zone”

22. Design Portfolio - shawn erik toth - setothdesign.com Hawaiian Tropic - Product Hang Tags
Retail Store Design - Prototype Store “Hawaiian Tropic Zone”

23. Design Portfolio - shawn erik toth - setothdesign.com Hawaiian Tropic - T Shirt Design
Retail Store Design - Prototype Store “Hawaiian Tropic Zone”

24. Design Portfolio - shawn erik toth - setothdesign.com Hawaiian Tropic - Fixture Display Design
Retail Store Design - Prototype Store “Hawaiian Tropic Zone”

25. Entrance
Design Portfolio - shawn erik toth - setothdesign.com Hawaiian Tropic - Store Concept Elevations
Retail Store Design - Prototype Store “Hawaiian Tropic Zone”

26. Prototype store constructed on Fifth Avenue, Manhattan (New York City)
Design Portfolio - shawn erik toth - setothdesign.com Garrett Popcorn Stores - Brand retrofit & Store Design
Full scale retail store design: brand identity update, interior design, graphic design, fixture design

27. Prototype store constructed
on Fifth Avenue, Manhattan (New York City)
Design Portfolio - shawn erik toth - setothdesign.com Garrett Popcorn Stores - Brand retrofit & Store Design
Full scale retail store design: brand identity update, interior design, graphic design, fixture design

28. Mall prototype store constructed at O’Hare International Airport, Chicago
Design Portfolio - shawn erik toth - setothdesign.com Garrett Popcorn Stores - Brand retrofit & Store Design
Full scale retail store design: brand identity update, interior design, graphic design, fixture design

29. All materials used were the highest grade LEED certified (all green materials)
Design Portfolio - shawn erik toth - setothdesign.com Andrés - Exhibit Display Fixture Design
Graphic Design and Fixture Design

30. Left Side Front Right Side
White stripe down “i wish...” White stripe down
side is backlit White Type is backlit side is backlit
Original concept rendering
Express Easton - Men’s Holiday Two Mannequin Tower
Tower Dims: 36”w x 60”h
Actual fixture and graphics produced
Design Portfolio - shawn erik toth - setothdesign.com Express Fashion flagship store (The Limited Brands)
Graphic Design and Fixture Design

31. Designer & Production Engineer
3 part modular retail display runway
with changeable backlit graphics
Design Portfolio - shawn erik toth - setothdesign.com Express Fashion flagship store (The Limited Brands)
Graphic Design and Fixture Design

32. Design Portfolio - shawn erik toth - setothdesign.com Logo Design