Flash Online Conference #10 talk by Neha Gupta

1. AIR Mobile: Cross Promotion
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
1

2. Game – Develop, Promote & Monetize
Promote
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Development
Cost
Promotion
Cost
Game
Develop Monetize

3. AIR Mobile: Cross Promotion
Large Promotion Network Quick Integration Target: Device Model, OS Version, Geography,
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Complete Transparency
Locale
Gorgeous Full Screen Interstitial
Ads

4. Steps for Cross Promotion – Game Registration
Provide Adobe with following details:
 Game name
 Publisher name
 Game URL: Google Play Store or Apple App Store URL
 Free or paid
 Creative
“game-promotions@adobe.com”
Portrait mode Landscape mode
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Width Height Aspect Ratio
1920 1080 16:9
960 640 3:2
2048 1536 4:3
Width Height Aspect Ratio
1080 1920 9:16
640 960 2:3
1536 2048 3:4
Adobe issues an app id when game is registered & campaign is created

5. Steps for Cross Promotion - Integration
Integrate your game with cross promotion SWC present in latest AIR SDK
 Create AdViewer object using app id
 var adViewer= AdViewer.getAdViewer(stage, appId );
 Add event listeners on AdViewer object
 adViewer.addEventListener(Event.COMPLETE, onComplete);
 adViewer.addEventListener(Event.CLOSE, onClose);
 adViewer.addEventListener(AdViewerEvent.AD_CLICK, onAdClick);
 adViewer.addEventListener(ErrorEvent.ERROR, onError);
 Load the advertisement and show it
 adViewer.load();
 adViewer.show();
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

6. Demo
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

7. Q&A
“http://www.adobe.com/devnet/air/articles/cross-promotion-of-air-games-mobile.
html”
© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.