26. TV News Big Macs Mark Anderson, 1993 NPPA Ernie Crisp TV News POY TV News Packages Often Become “Big Macs.” Why? Time, Ease, Habit, Emulating Others, Personality-Driven Nature of TV News
"Unlike television consumption, which mostly happens during the prime-time hours of 8 p.m. to 11 p.m., people across all demographics are watching online videos consistently throughout the day and night, with the exception of dinnertime, 40% of young adult US households view Internet video on the TV at least once per month. 57% users at least once a month (Nielsen ‘09) Cell phone users are more likely to record video on their cell phones than they are to watch it; 19% of cell phone users now say they have recorded video with their phone.
http://money.cnn.com/video/ Dish of new videos to highlight videos. Graphics team developed it to merchandise video content better. Dynamic experience
Forrester projects that 31 percent of U.S. homes will have DVRs by the end of this year. To deal with DVRs, Cablevision announced today that it will begin rolling out interactive TV ads, allowing viewers to use their remotes to “click” on a commercial in order to get more information.
Co-watching tv Just announced. Ap you get via FB. MySpace has something like this IBM is developing a remote control that will automatically blog and/or microblog what you’re watching.
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