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by @drcarp
The Human Search Engine
More than status updates  ,[object Object],[object Object],[object Object]
Tweet is a Post ,[object Object]
History (2006) ,[object Object],[object Object],[object Object]
State of  Twittersphere  08/09 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
URL and id ,[object Object],[object Object]
Twitter Uses ,[object Object],[object Object],[object Object],[object Object],[object Object]
However, you can use it as a monitoring tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Jobs ,[object Object],[object Object],[object Object],@seojobs @GetFreJournJob @FreelanceSw @uxdesignjobs @TechwebJobs @queryfreewriter  @PHXmarketing @tmj_phx_adv@PhoenixStartups @IABC_Phoenix @ WriterJobsPHX
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Story Ideas
Crisis Comm. & Breakings News
Thought leaders ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter and NYT ,[object Object]
 
Twitter and Airlines ,[object Object],[object Object]
@thatkevinsmith Dear @SouthwestAir – I know I’m fat, but was Captain Leysath really justified in throwing me off a flight for which I was already seated? Wanna tell me I’m too wide for the sky? Totally cool. But fair warning, folks: IF YOU LOOK LIKE ME, YOU MAY BE EJECTED FROM @SOUTHWESTAIR. Dear @SouthwestAir, I’m on another one of your planes, safely seated & buckled-in again, waiting to be dragged off in front of the normies.  (accompanied by a  Twitpic  () , top right)
Used Social Media  ,[object Object],[object Object]
Anatomy of Twitter
@reply
RT (Retweet) ,[object Object],[object Object],[object Object]
DM (Direct Message)
#hashtag
Real Estate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Lists ,[object Object],[object Object],[object Object]
Establish Credibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sign up and set up Twitter
Follow INDIVIDUALS for Networking
Follow Some People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Apps
TweetDeck or  HootSuite
Mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eet
Understanding and connecting to users with your WordPress blog
Measuring traffic to your blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Assignment
[object Object],[object Object],[object Object],[object Object],Connection to community
“ I especially enjoyed learning about the different widgets you can apply to your sidebar —Sitemeter is a website owner’s best friend!” – Emily Timm  Twitter Followers—Cumulative Tweetstats (Tweets per month) Sitemeter Views—Cumulative YouTube Views—Cumulative February Total 17 23 140 45 March Total 26 12 123 52 Totals as of April 3, 2010 27 37 280 54
Social Media Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Next Class ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other material not covered in class
Monitor tweets ,[object Object],[object Object],[object Object],[object Object]
Twitter Analytics ,[object Object],[object Object],[object Object],[object Object]

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Twitter for PR and Journalism - Fall 2010

Hinweis der Redaktion

  1. Many have abandoned their blogs to focus on getting info from twitter
  2. That is FB, different culture
  3. don’t think about what you’re doing, you just type something and send it The meaning of being someone’s “Friend” versus “Following” someone changed regularly.
  4. http://blog.hubspot.com/blog/tabid/6307/bid/4829/Announcing-the-June-2009-State-of-the-Twittersphere-Report.aspx
  5. Consider establishing a username that people can connect with and remember.
  6. Update when some event, site crashes. Communicate via Twitter what is going on. Get a msg in time of emergency Search for tweet about your company. Tweet a question – human filtered search engine A tweet shouldn’t just be ‘I am eating a sandwich,’” he said. It should include a link with details that are useful to someone reading it. Your twitter account should represent your professional image, get a different account for your friends.
  7. Brand monitoring
  8. MTV Networks Careers . It tweets out available positions, promotes upcoming shows and yes the account even responds to people Recruiter Stacy, as mentioned above, tweets out job positions for ESPN.
  9. Tweetscan - There are some tricks -- like today, searching for "tornado" was far more useful than "Colorado," "CO," or "Fort Collins.” Twitterloca TwitterLocal AIR Client allows you to watch as many location-based Twitter feeds as you want
  10. Check out #boulderfire stream & look at Google Maps showing evacuations & damage in CO Last night Boulder county wildfire. No deaths have been reported due to the fire and no homes appear to be lost as of yet,  but land, property and businesses have been destroyed as the wild fire burns.
  11. onversing with people all over the globe, answering both mundane and scientific questions about living on a space station. Haiti, Twitter helped spread information about donation efforts, connected people to their loved ones, and of course, spread news from inside the country
  12. Click twitter button to share articles tool and share and comment directly on your twitter account (sept 2009). Influential to share story content with their folowers. Someone tweets a link to a New York Times story once every 4 seconds
  13. Dan Webb is a wunderkind, who’s quite an aviation freak. Still a college student, he does an outstanding job blogging passionately about the industry over at the Things in the Sky blog. He’s also the co-host of the Airplane Geeks Podcast , and his Twitter stream is always full of his unique personal insights
  14. Customer Service his past February, Southwest Airlines kicked director Kevin Smith off a flight from San Francisco headed to Los Angeles for being too fat. Smith had apparently failed the armrest test, meaning that because he couldn’t fit between the two armrests, he would have to purchase an extra seat. Since he was flying standby and the plane was full, there were no extra seats for him to purchase and he was asked to get off the plane, and was offered a $100 voucher by the airline,
  15. Southwest was quick to respond — 16 minutes after Smith’s first tweet Southwest had a plan, which is something that is necessary if you want to avoid being burned by social media. They monitored their online presence, quickly identified a problem brewing, and responded in a quick and friendly manner. Because of this, many of the responses on their own blog were sympathetic to the company’s side of the incident. Not only did the company apologize, but they offered a refund as they had clearly embarrassed a customer. But they also made sure to take the opportunity to restate their police of requiring larger customers to purchase two seats, so as to make people understand why the incident occurred in the first place. That final Tweet links to a blog post with an apology and explanation by Southwest. The blog is currently down (possibly due to too much traffic), but you can view the entry on the Southwest press site .
  16. 1.44% of all tweets are retweets
  17. Bitly is now the largest beating TinyURL. In August 09, TinyURL grew only to 5.6 million visitors to 5.7 million visitors, New York Times is a customer of the bit.ly Pro service. That means NYT-shortened links are assigned under the nyti.ms domain — and this behavior holds true for anybody shortening a link to NYTimes.com.
  18. SOT 09 Need to fill out all info on the site and post a few credible tweets before following people. 1) Avatar 2) Protecting updates, but complaining about no followers
  19. Look at who other people follow for ideas. You do not have to know the person. People at you admire
  20. Two identities
  21. 3,129 Twitter tools that make Twitter more useful for your business, career or life.
  22. TweetDeck enables users to split their main feed (All Tweets) into topic or group specific columns allowing a broader overview of tweets.
  23. Tend to use the word “I” and have difficulty how it affects journalism in general. They absorb the information and relate its purpose to themselves as individual.
  24. MEASURE. PR. http://wiki.kenburbary.com/social-meda-monitoring-wiki
  25. Meet in groups.