Learn how to structure a webpage with a keyword theme to rank well in natural search results of Google, Bing and Ask.com.
Presented by SEO Expert Steve Wiideman from http://www.creativesearchstrategies.com/
2. Three Principles of SEO What is SEO, in Plain English? Having content to match search terms Other websites referencing a target website User behavior (“click and stay”)
16. Titles & Descriptions You Only Get One Chance to Make a First Impression Get All the SEO Secrets to Rank Well in Google Here Download over 50 marketing tips and SEO secrets to help you get your website to the top of the search engines without spending money. www.SomeSEOSite.com/seo-secrets.html Call-to-Action + Keyword Theme + Value Proposition Different call-to-action + same keyword theme + re-written value proposition or different value proposition. www.yoursite.com/your-keyword-theme.html
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18. Fact: You only need ONE h1 tag per page and it should definitely include your keyword theme
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20. Answer “Yes” to 5 Important Questions Is there an easy way for people to share it? Is it more useful and relevant than alternatives? Is there enough awesome info to keep them here? Is it always easy to find “buy” or “contact” buttons? Will they want to link, share, Like, bookmark, Tweet?
21. Get a Second Opinion Quality Assurance is Everything Seek Moonlighting English Majors Use Mechanical Turk Workers Send Out a Survey Spell-Check in Word Use Elance, oDesk, Freelancer Hit up Your Facebook Friends Send a Few DM’s in Twitter
23. Connect with Steve Wiideman Wiideman has been working with Search Engine Optimization Since 2003 and authored several eBooks on the topic while working with Fortune 100 & 500 organizations. He has been featured in Entrepreneur Magazine, Response Magazine, National Journal, Visibility Magazine and many industry blogs, including the Marketing Sherpa Blog. He is currently a consultant to several corporate brands. In 2011, Wiideman is working with his team on Creative Search Strategies, an Internet Marketing webinar series and promoting his eBook SEO in a Day, which can be found by searching “free SEO eBook” in Google. Steve Wiideman www.SEOSteve.com Facebook.com/stevewiideman P. (562) 732-4417 E. info@seosteve.com @seosteve