Unless you plan to be the only one who visits the website and read it, you definitely need to perform some kind of optimisation for search engines on it. Without SEO, Google won’t even know that your website exists and it won’t index it. If it does not show up on search engines, nobody will know about it.

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Basic Tips on Search Engine Optimisation in
Australia for Website Owners
By seosmelbourne on November 5, 2013
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Do I really need search engine optimisation for my website?
Unless you plan to be the only one who visits the website and read it, you def initely need to
perf orm some kind of optimisation f or search engines on it. Without SEO, Google won’t
even know that your website exists and it won’t index it. If it does not show up on search
engines, nobody will know about it.
How should I find and use keywords
on my website?
If there is one thing that makes or breaks
your site f or search engines, it is the
keywords. Everything related to search
engine optimisation in Australia begins
with keywords and ways to optimize your
website with it. Keywords are what people
type into search engines to look f or
places, things, products and services.
Here is how you can f ind and use
keywords:
1.
Add Google Analytics to your website
2. Find out the most popular keywords that are related to your website
3. Pick out the top 20 keywords and make sure that the content on your site has these
keywords in moderation
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3. How to I optimize images, which have no text f or search engines to crawl?
You are right. Images do not have any text that search engines can crawl. However, when
you add them to your website, make sure that you def ine their properties including:
•
•
•
Alt
Title
Size (width and height)
Search engines pick up these attribute f rom your website’s HT ML and analyzes them f or
relevance. All these attributes should have proper content, with the right keywords. T his way,
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your images will also show up on Google search engine results.
What is a sitemap and why do I need to make one for my site?
As the name suggests, a site map is basically a map of which web pages are located in
various f olders and the basic structure of the whole website. T his is the f irst thing that
search engines look f or when they index your website. Make sure you have a valid sitemap
in the XML f ormat placed in the root f older of your website.
Here are a few tips to prepare your sitemap for search engine optimisation in
Melbourne:
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•
•
Create a sensible and simple f older structure on your website
Make sure all the pages on your site have a link to the parent page and the home page
•
Check to see that all links in the sitemap are active and have valid content
•
Update your sitemap every time you add a new web page to your website
How much SEO is enough for my
website?
SEO is pretty much a long term thing. You
need to keep optimizing your website until
the time it goes of f line. T his is because
•
T he way Google indexes websites and
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4. analyzes them evolves all the time.
• T he keywords people use f or searching
what they want on the web changes every
10 Actors Who Are Surprisingly
Fluent in Other Languages
f ew months
• Your website needs to be active if you
want Google to keep your website showing
up in the top 10 results.
Why is search engine optimisation so complicated?
SEO is indeed a very complex task, as it has multiple dimensions, each of which needs a
specialist to get right. Even the most popular websites either have f ull time SEO consultants
on tap or hire an SEO company to maintain it. Hiring a company f or search engine
optimisation in Melbourne will ensure that your website is always in lockstep with the
latest trends on the web.
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