12. Hub and Spoke A main website to empower users and supported across digital landscape
13. 3 million contributors 6.5 million donated raiseing $600 Million + $80 average online donation. 93% less than $100 13 million email ids 1.2 billion emails sent 1 million text subscribers 2 million profiles on obama website 4 lakh blog posts 35,000 volunteer groups 2 lakh offline events planned via website 100 million views in youtube
16. Create Promote Continue Website Blog Presence in Online photo sharing websites, Video sharing websites, social networks, widgets Mobile community channels Media Buys Search Marketing Email Mobile Ads Widgets PR Offline Evaluate web properties Add more interactive features Create and empower communities Streamline internal communications Measure
A few fundraising facts to give a sense of how successful he was at creating this social movement: 1.7M contributors thru april 2.9M total contributions thru april 93% total contributions under 100 in April according to huffington post While the campaign doesn’t report on % of contributions received online, anecdotally we know the smaller contributions tend to come online
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