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Of Wizards & Executors
The Assets and Attributes of Successful Companies
GILLIAN MUESSIG
MANAGING DIRECTOR, MASTERSFUND™
CO-FOUNDER OF MOZ, BRETTAPPROVED, AND OUTLINES VENTURE GROUP
@SEOMOM
Wizard
Executor
Executor
Executor
Executor
Famous Executor Quote
https://quotefancy.com/quote/32804/Sheryl-Sandberg-Done-is-better-than-perfect
Famous Executor Quote
Moz Seattle office
Which are you?
Famous Executor Quote
Famous Executor Quote
Wizards drink coffee
http://www.coffeesphere.com/where-to-buy-organic-coffee-online/
Executors buy the coffee
http://www.coffeesphere.com/where-to-buy-organic-coffee-online/
Wizards work
http://mybashamrentals.com/for_tenants/paying_rent
Executors make workspaces
http://www.coffeesphere.com/where-to-buy-organic-coffee-online/
It takes a team
https://ellekelly.wordpress.com/tag/it-takes-a-village/
Assets and Attributes of Successful Companies
Asset
A physical or intangible thing
that is useful in an effort
to succeed in business.
#1 The Team
Great teams attract more
The job description ≠ the job
The job: Create Raving Fans
Uninspired. Uninspiring.
Hire this guy
Attribute
An inherent part of
something or someone
Ask the right questions
Simon Sinek: find your ‘why’
How to Hire Raving-Fan Creators
https://disruptiveadvertising.com/business/why-how-what-in-that-order-using-the-golden-circle-to-improve-your-business-yourself/
Take time to verify
#2. A clear, defensible USP
#3. Capital
http://phil-makingchange.blogspot.com/2012/04/stories-part-2-too-much-too-little-or.html
#4. Location
Location-based expertise
Dallas – a great place to get a medical device company funded
Covid is a game changer
https://economictimes.indiatimes.com/wealth/earn/coronavirus-and-worklife-tips-to-make-working-from-home-easy/articleshow/74745322.cms
Recap
Photo credits: https://www.vectorstock.com/royalty-free-vector/wizard-hat-traditional-isolated-icon-vector-27356465 and https://www.vecteezy.com/vector-art/3662040-blue-male-hat
Asset
A physical or intangible thing
that is useful in an effort
to succeed in business.
You can acquire an asset.
Attribute
an inherent part of someone
or something.
You are born with or can
cultivate an attribute.
Let’s return to the Wizard & Executor
Mentors
#1. Humility
http://moz.com/rand/negative-self-talk-self-deprecation/
Risk Tolerance
http://www.talentclick.com/safety/prevention/can-workers-spot-safety-risk-measuring-workers-risk-tolerance/
#3. Privately Creative
#4. In better shape
#5. Seekers / Learners
http://www.ted.com/talks/dan_pink_on_motivation
#6. Male, white and tall
U.S. Women business leaders
Arlan Hamilton
Susan Wojcicki Mirisa Mayer
Virginia
Rometty
Arianna
Huffington
Ursula Burns
Peruvian NGO / Business Leader
Mariana Costa Checa
<Laboratoria>
#7. Unbridled Passion
http://www.businessinsider.com.au/steve-jobs-apple-watch-2014-9
Assets and Attributes
Mastersfund
GILLIAN MUESSIG & ANNE KENNEDY
MANAGING DIRECTORS
PARTNERS@MASTERS.VC

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2022-02 Wizards & Executors - Mastersfund Curriculum.pdf