1. Search Engine Optimization (SEO)
By

2. Introduction
According to an independent case study it is believed that over 50%
of the people who are close to internet search for
information, products or services online which can satisfy them.
The study also states that the user searching for information online is
increasing rapidly day by day.
People visiting search engine like Google, Yahoo, MSN and Bing have
increased rapidly and the pages indexed by the search engines and
the search importance also increased.

3. What is SEO, Why it is Important ?
Search Engine Optimization is a step by step process of
Increasing visibility of a website in search engines and thus
increasing the web traffic towards a website.
Now a days reaching customers is more important as the
competition is high in the market. Generating new leads by physical
visits and converting them to make a sale or to make them
subscribe to our services is a time consuming activity.
It is a best solution to top search engines results to drive more
visitors traffic to increase sales and subscribers through keywords
and key phrases which best describe your company or service.

4. SEO Process
SEO process consists of different SEO
levels of processing where it
consists of Search Engine
Optimization and Social Media
Optimization.
Again Search Engine Optimization
is divided into On page Search Engine Social Media
optimization and Off Page Optimization Optimization
optimization.
On Page Optimization
Off Page Optimization

5. Search Engine Optimization
On Page Optimization
• Keywords research and Placement
• Title Tag Optimization
• Meta Tag Optimization
• Alt Tag Optimization
• Search Engine Verification
• Navigation Setup
• Site Map Creation
• W3C validation
• Competitor Analysis
• Custom Error Reports Creation
• Image Optimization
• Webmaster Tools, Adsense and Analytics
• Header Tag Optimization
• Content Optimization

6. Off Page Optimization
• Search Engine Submissions
• Article Submissions
• Directory Submissions
• Social Book Marking
• Web 2.0 Marketing (squidoo, hubpages)
• Classifieds and Adwords posting
• Press Releases

7. Social Media Optimization
• RSS feeds optimization
• Social News Optimization
• Share buttons
• User Ratings and Polls Creation
• Forums posting
• Image Optimization
• Videos Optimization
• Blogging
• Blog Commenting
• Group Creations
• Social Pages Creations
• Status Updates

8. How SEO is done ?
Search Engine Optimization is done by considering the services that a company provide
through their websites. A customer search for information on search engines like
google, Yahoo etc by typing the keywords or key phrase of the service required. By
considering these keywords and key phrases the SEO process is done.
Keywords and key phrases are placed in Title Tags, Description and Keywords of a
website on each and every page. The content is optimized by re-writing the keywords
and key phrases on the pages of a website.
Search engines display information crawled by spiders on the basis of these Title
Tags, Keywords and Descriptions .
Placing ads on search engines and social networking sites are also considered as SEO
process.

9. How the results Look ?

10. Benefits
• Online Brand building
• Search results last long in search engines
• Occupies top places of search results for a keyword or key phrase
• Reduces further advertising cost to company
• Minimal cost ads with Adwords
• Drive better and genuine traffic towards website
• Increases sales and conversions
• Availability to customers and visitors increases

11. Contact
D Rajesh Kumar
SEO Promoter
# 1-8-732/17, Veg Market Road,
Beside Bhagya Nagar Junior College,
Nallakunta,
Hyderabad-44
+91-78426-03246, 91770-21028