We use it everyday but do you really understand Google search and how it works? More importantly do you understand how it can be powerfully used to leverage leads for your business? Search engine optimisation or SEO is fast becoming the marketing channel of choice amongst Perth businesses seeking to grow their market share and bottom lines. Speak to Bruce from SEO Expert Perth about how SEO can benefit your business today! http://seoexpertperth.net.au

1. What is Search &
How Can it Help Your Business Today!
Search Engine Optimisation
And understanding the importance of Google
In Driving Business Leads today!
http://www.seoexpertperth.net.au

2. What is Search?
When was the last
time you picked up
one of these?

3. What is Search?
VERSUS:
When was the last
time you used this?
For most people it is
DAILY

4. Find out what Google’s Matt Cutts says
about How Search works..
https://www.youtube.com/watch?v=BNHR6IQJGZs

5. 5
What Does This Tell Us About Search?
● Google indexes the Web
● Spiders index the web
● Spiders follow links
● Search of Google’s index
● 200+ factors rank search results
● Rank pages to provide best results
● Google is independent, impartial
results
● Search ads to the Top and Right
200+ Ranking Factors Including:
● Keyword in content
● Keyword in Title
● Keyword in URL
● Synonyms used
● Quality of the site
● Inbound links
● Authority of links inbound

6. Why Does Google Matter?
Why do we care what
Google thinks or does?
Because the success of
your SEO depends on it!

7. “Serving our end users is at the heart of what we do and
remains our number one priority”(Founders’ Letter, 2004)
Give the People what they want!
Google profits from Good Search.
Separating Good Content from Bad Content.
How do you think like Google?
Provide excellent content in way that Google
find it and index it correctly.

8. What is SEO?
4
Search Engine Optimisation is all about helping
Google provide excellent content to searchers.
Help Google do this and Google will reward you!

9. Want to know more? Google’s SEO Bible: Search for...
Google’s Search Engine Optimisation Starter Guide (.PDF) is
your go-to reference for best practice SEO

10. Questions? Want to Know More?
43
Contact Bruce at SEO Expert Perth
to find out how we can help you get found on Google!