A short presentation on the evolution of Google's Search Engine Results Page. From 2006 to November 2013, we can see the changes Google has made and ask important questions on how it will affect the way people use Google and the changes businesses need to be aware of.

1. NOVEMBER 2013
THE EVOLUTION OF SERPS

2. THE EVOLUTION OF SERPS
http://critical-theory.com/

3. SERPS IN 2006
http://googlesystem.blogspot.co.uk/2006/03/new-google-serp-really-soon.html

4. WHAT IS THAT?

5. SERPS IN 2008
Top navigation
Ads more prominent
http://churchmarketingonline.com/2008/05/how-do-search-engines-work/

6. GETTING BETTER

7. SERPS IN 2010
Maps
Local listings
Review data
http://www.catalystemarketing.com/

8. THE GROWTH IN MOBILE
Mobile traffic in ExaBytes
6.3
Mobile traffic grew 150% from 2010-2011
Mobile traffic will grow 2,525% in six years
3.8
2.2
0.24
2010
0.6
1.2
2011
2012
2013
http://www.datacenterknowledge.com/archives/2011/02/07/the-mobile-traffic-explosion-and-its-impact/
2014
2015

9. SERPS IN 2010
Universal search
Structured data
http://www.reprisemedia.com/searchviews/2010/05/reprise-round-up-two-flavors-of-twitter-search-googles-serp-makeover-and-cpc-vs-cpm-ads-on-facebok/

10. SHINY SERPS

11. SERPS NOW
Top navigation
Knowledge
graph

12. SERPS NOW
Google’s own
offerings
Local listings
Ad extensions

13. SERPS FUTURE

14. SERPS FUTURE

15. SERPS FUTURE
http://moz.com/blog/future-serp-a-glimpse-at-google-2014

16. SERPS FUTURE
http://moz.com/blog/future-serp-a-glimpse-at-google-2014

17. SERPS FUTURE
http://searchengineland.com/google-testing-top-banner-ads-174927

18. WHAT DOES IT MEAN?
B R A MORE GOOGLES
ND
CONTENT
http://searchengineland.com/google-testing-top-banner-ads-174927
CTR IS TO PLAY FOR

19. I CAN’T WAIT TO SEE HOW
THIS ONE TURNS OUT

20. THANKS FOR LISTENING 
@seocolin
www.minttwist.com