See a cloud solution that enables data integration for applications such as Salesforce, NetSuite, Workday, Amazon Redshift and Microsoft Azure. View the webinar video recording and download this deck: http://www.senturus.com/resources/data-integration-tool-for-both-business-and-it-users/.   The rapid growth in self-service business analytics has created tremendous value for organizations, but in many cases has created tension between technical and business users. Technical teams have built solid data warehouses filled with trusted data from source systems such as sales, finance, and operations. Business teams are gaining tremendous insights by analyzing data warehouse information with traditional and new data discovery tools such as Cognos, Business Objects, Tableau, and Power BI.   The Informatica Cloud is a best-of-both-worlds solution that combines data integration for both business and IT users. It allows the following: 1) IT incorporates the business analyst’s data integration routines into the core, trusted data warehouse, 2) Business analysts can do data integration from both cloud-based and on-premise data sources, 3) Business analyst can use the industrial-strength data integration engine that IT teams have loved for years and 4) Integration for apps such as Salesforce, NetSuite, Workday, Amazon Redshift, Microsoft Azure, Marketo, SAP, Oracle and SQL Server. Senturus, a business analytics consulting firm, has a resource library with hundreds of free recorded webinars, trainings, demos and unbiased product reviews. Take a look and share them with your colleagues and friends: http://www.senturus.com/resources/.

1. Informatica Cloud Demo
DATA INTEGRATION FOR
GAINING BUSINESS

2. • Introduction
• Using a Single Platform
• Data Management
• Cloud Overview & Demo
• Senturus Overview
• Additional Resources
Agenda
Copyright 2016 Senturus, Inc. All Rights Reserved.

3. Presenters
Copyright 2016 Senturus, Inc. All Rights Reserved.
Greg Herrera
President and Co-Founder
Senturus, Inc.
John Stimson
Cloud Alliances Director
Informatica
Grady Drago
Principal Cloud Sales Consultant
Informatica

4. Presentation Slide Deck on www.senturus.com
RESOURCE LIBRARY
An extensive, free library of past
webinars, demonstrations,
whitepapers, presentations, helpful
hints and more.
Copyright 2016 Senturus, Inc. All Rights Reserved.

5. This slide deck is from the webinar Data Integration for
Both Business and IT Users.
To view the FREE video recording of the presentation
and download this deck, go to:
http://www.senturus.com/resources/data-integration-
tool-for-both-business-and-it-users/
Hear the Recording
Copyright 2016 Senturus, Inc. All Rights Reserved.

6. INFORMATICA DATA INTEGRATION:
TOOL FOR BOTH BUSINESS AND IT USERS

7. $0
$100
$200
$300
$400
$500
$600
$700
$800
$900
2006 2007 2008 2009 2010 2011 2012 2013
Informatica
The #1 Independent Leader in Data Integration
• Founded: 1993
• 2015 Revenue: $1.05 billion
• 7-year Annual CAGR:
17% per year
• Employees: 4,500+
• Partners: 450+
• Major SI, ISV, OEM and
On-Demand Leaders
• Customers: Over 5,000
• Customers in 82 Countries
• Direct Presence in 28 Countries
• # 1 in Customer Loyalty Rankings
(10 Years in a Row)
2015
$1B

8. Full Data Management Platform
©2016 Informatica. Proprietary and Confidential
INGEST GOVERNTRANSFORM
CLEANSE
MASTER
Hand-coding Hand-coding Hand-coding
BLEND
DELIVER
Hand-codingHand-coding
SECUREACQUIRE CONSUME
Applications
Data Mining
Dashboards
Files
Relational
Social
Files
Device data
Weblogs
Informatica Data Management
BIG DATA INFRASTRUCTURETRADITIONAL INFRASTRUCTURE

9. Leverage A Single Unified Platform
An example of how you can leverage INFA platform as business and IT initiatives change…
Data
Integration:
Any Source
Any Format
Any Latency
Any Structure
On Premise or
In the Cloud
Data Quality:
Cleanse
Match
Correct
De-Dupe
Address Dr.
(240+ countries)
MDM:
Any Domain
On Premise or
In Cloud
B2B:
Integrate
Partner Data
Partner
Onboarding
Exception
Handling
Data Security
& App Mgmt:
Data Subset
Data Privacy
Archive
Retire
Note: This is just an example! All these products can be implemented in any sequence and independently.
Actionable Accessible Relevant Holistic Secure Trustworthy AuthoritativeTimely
Increase Value of Data
Lower Cost of Data
Business Costs Labor Costs Software Costs Hardware Costs Storage Costs
Lower Costs of Data

10. B2B Data Exchange
Informatica supports the
requirements of cross-organizational
data exchange, so users apply
familiar & trusted data integration
tools and techniques to the growing
practice of B2B data integration.
Cloud Data IntegrationEnterprise Data Integration
Complex Event Processing
Informatica received high praise for
its services from customers. For
deployments involving systems
monitoring use cases, Informatica
offers a five-day stand‐up of
RulePoint.
Ultra Messaging
In spite of the new entrants,
Informatica remains the market
leader in this highly demanding part
of the messaging market.
Data Quality Master Data Management
Application ILM
Informatica Is Only About Data Management

11. Informatica Cloud Overview
 #1 iPaaS Data Integration Leader  Broadest Portfolio of Cloud Integration
Products
 #1 AppExchange for Data Integration  #1 Vertical Solution for Data Integration

12. Cloud Data Integration Demo Scenario:
Cloud Data Warehousing
12
ERP, On-Premise Apps
Legacy RDBMS
Cloud Data Warehouse
(e.g. Redshift, SQL DW)
Traditional Data Warehouse
(SAP, MS, Oracle etc.)
Email, Files
Salesforce Wave
Tableau Online
Social Media
Source data from SAP and SFDC, Cleanse data, transform and deliver to
Amazon Redshift Data Warehouse and then to Tableau
©2016 Informatica. Proprietary and
Confidential
Lots of connectivity options available Lots of DW and BI options available
Tableau Server
Tableau Desktop
User Profile, Cleanse,
and Blend tool

13. Sales & ServiceBig Data
Human Resources
Marketing
Social
IT & Admin
Web Protocols & API
ERP & Financials
B2B
Hundreds of Connectors, For Every App

14. Cloud Data Integration Demo Scenario:
Cloud Data Warehousing
14
ERP, On-Premise Apps
Legacy RDBMS
Cloud Data Warehouse
(e.g. Redshift, SQL DW)
Traditional Data Warehouse
(SAP, MS, Oracle etc.)
Email, Files
Salesforce Wave
Tableau Online
Social Media
Source data from SAP and SFDC, Cleanse data, transform and deliver to
Amazon Redshift Data Warehouse and then to Tableau
©2016 Informatica. Proprietary and
Confidential
Lots of connectivity options available Lots of DW and BI options available
Tableau Server
Tableau Desktop
User’s
Profile,
Cleanse,
and Blend tool

15. Informatica Rev:
Self-Service Cloud Data Profiling, Cleansing and Preparation
15
https://rev-app.informatica.com

16. Cloud Data Integration
Wizards for Simple
Integration
Cloud Designer for
Advanced Integrations
Integration Templates
for Business Users
• Line of Business SaaS
administrators
• Business Analysts
• Developers addressing
simple patterns
• IT Architects and
Integration Developers
working on advanced
integration scenarios
• SI Partners solving
customer needs
• Integration CoE (ICC)
developers addressing
complex business needs
• ICC developers
collaborating with LOB
users for configurability
• IT Architects and
Developers building
reusable best practices
• Community developers
and ISVs building
reusable solutions for
Industry verticals

17. Informatica Cloud Designer: Developer Productivity
Drag and Drop Palette
Complex integration made simple, even for developers
Integration is abstracted from app changes

18. Data Integration and Management is Key
to Success
AWS Redshift
Business
IT
There is a gap between Business and IT
OpportunitiesCases
CampaignsBI / Analytics Orders

19. To view the FREE video recording of the presentation
and download this deck go to:
http://www.senturus.com/resources/data-
integration-tool-for-both-business-and-it-users/
The Senturus comprehensive library of recorded
webinars, demos, white papers, presentations, and case
studies is available on our website:
http://www.senturus.com/resources/
Hear the Recording
Copyright 2016 Senturus, Inc. All Rights Reserved.

20. THE INFORMATICA CLOUD SOLUTION

21. Informatica Cloud’s Value:
Enable Business User Self-Service and IT Collaboration
AWS Redshift
Business
IT
tools partner education supportexperience
OpportunitiesCases
CampaignsBI / Analytics Orders

22. Demo
1. REV: Profile, Cleanse and Prepare data in Rev
2. INFA Cloud Service Mapping:
• Access data in SFDC and SAP
• Transform and load data to Amazon Redshift
3. INFA Cloud Service 5-step Wizard:
• Load data in Redshift to Tableau
22

23. • Try a free 30-day trial at:
http://bit.ly/InformaticaCloudTrial
• Sign up for your free Rev account:
https://rev-app.informatica.com
Get Started on Informatica Cloud Now
Copyright 2016 Senturus, Inc. All Rights Reserved.

24. Business Analytics Consultants
WHO WE ARE

25. Bridging the Gap Between Data & Decision Making
DECISIONS
& ACTIONS
Business Needs
Analysis
Ready
Data
Analysis
Ready
Data

26. .
• Dashboards, Reporting & Visualizations
• Data Preparation & Modern Data Warehousing
• Self-Service Business Analytics
• Big Data & Advanced Analytics
• Planning & Forecasting Systems
Business Analytics Architects

27. 900+ Clients, 2000+ Projects, 16+ Years
27Copyright 2016 Senturus, Inc. All Rights Reserved.

28. ADDITIONAL RESOURCES

29. www.senturus.com/events
Upcoming Events
Copyright 2016 Senturus, Inc. All Rights Reserved.

30. Upgrading to Cognos Analytics: What You
Need to Know
Presented by:
Todd Schuman
Senturus Practice Lead
Installations, Upgrades, and Optimization
Upcoming Event
Copyright 2016 Senturus, Inc. All Rights Reserved.

31. More Free Resources on www.senturus.com
Copyright 2016 Senturus, Inc. All Rights Reserved.

32. *Custom, tailored training also available*
Cognos and Tableau Training Options
Copyright 2016 Senturus, Inc. All Rights Reserved.

33. Thank You!
www.senturus.com
info@senturus.com
888 601 6010
Copyright 2016 by Senturus, Inc.
This entire presentation is copyrighted and may not be
reused or distributed without the written consent of
Senturus, Inc.