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01
Relationships
Family, friends
media, influencers,
and brands
02
Culture & heritage
Cross-cultural
definitions and
attitudes
Success and
education’s role
achieving it
03
Success
4 CROSS-
CULTURAL
THEMES
Diversity
Culture, beliefs, identity,
ethnicity.
82%
It’s important not
to offend other
cultures &
ethnicities
78% 66%
Want to learn
more about other
cultures
Like to be
surrounded by
people different
to them
Digital Detox
Digital natives value
physical experiences
45% 41%
Only
27%
Only
Would rather
hang out online
than in person
Said social media
improves their
relationships
Buy products
they discover on
social media
Only
Justice
Cross-cultural Gen Z
aren’t afraid of making
their beliefs known
91% 80% 61%
Use social media
as a social reform
tool
Think people
their age can
make a
difference in the
world
Think people
should help each
other
Nationality
Many cultures under
one nation
61%
Only speak
English at home
83% 72%
Consider
themselves
American
Want to maintain
their cultural
heritage
Facebook Live Webinar.
Facebook.com/sensisagency
June 8, 2017 @ 10:00am PST

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