10. 74%
Hispanic
Will save up
money to buy
something
expensive
63%
Asian
Wait until there’s a
sale to go
shopping
Our findings didn’t quiet
match Google’s
Some major players are
missing…
11.
12.
13. How do they afford these
expensive brands?
Secondary markets & sales
74%
Hispanic
Will save up
money to buy
something
expensive
63%
Asian
Wait until there’s
a sale to go
shopping
14.
15. Personal branding
Gen Z are aware of their
personal brand
60%
Everyday people
can be brands
12%
Only
Think celebrities
are good role
models
18. Cultural pride
“I am proud of my cultural
heritage”
63%
Hispanic
53%
Asian
47%
White
73%
African American
19. African Americans
Why they’re confident,
optimistic, ambitious
64%
+6% Optimistic
Are hopeful
about their
future.
56%
+15% Confident
67%
+17% Ambitious
Say they’re
confident people.
Say they can be
famous if they
want to be.
20. Ethnic food
Enjoy trying food outside
their culture
75%
African American
72%
White
70%
Hispanic
77%
Asian
23. Digital Detox
Digital natives value
physical experiences
45% 41%
Only
27%
Only
Would rather
hang out online
than in person
Said social media
improves their
relationships
Buy products
they discover on
social media
Only
24. Justice
Cross-cultural Gen Z
aren’t afraid of making
their beliefs known
91% 80% 61%
Use social media
as a social reform
tool
Think people
their age can
make a
difference in the
world
Think people
should help each
other
25. Nationality
Many cultures under
one nation
61%
Only speak
English at home
83% 72%
Consider
themselves
American
Want to maintain
their cultural
heritage