The real measure of social media influencers with Sendible and Majestic
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We all know how important social media influencers are, but are we measuring it properly? Sendible has joined forced with Majestic to provide our users with a social media influencer tool that goes beyond Klout and likes to the real core issues of influence.
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The real measure of social media influencers with Sendible and Majestic
- 1. Dixon Jones, Marketing Director Vishal Pindoriya, Senior Marketing Analyst
- 2. Agenda Introduction What is Majestic? The integration and how it works for you What is Trust Flow and how you use it See it in Action Q&A @Sendible @TryMajestic #SendibleWebinar
- 3. Influencers and Social • Content is still king – Mediums might be changing (2015 shift from text to media) – Competition for visibility – Visibility through sharing and reach • Who shares your content is as important as the content itself (influencer marketing) – How can you really judge the quality of your audience? – Who should you target as an influencer? @Sendible @TryMajestic #SendibleWebinar
- 4. Challenges with influencer marketing Klout is unable to measure the influence accurately alone Is this person a trusted expert? Twitter follower size doesn’t show us the impact of shares Is this person a trusted expert? Retweets and clicks can’t determine depth of content Is this person a trusted expert? @Sendible @TryMajestic #SendibleWebinar
- 5. Enter Majestic @Sendible @TryMajestic #SendibleWebinar What is Majestic? What Trust Flow does
- 6. The BIG specialist search engine @Sendible @TryMajestic #SendibleWebinar
- 7. Topical Trust Flow using decay Algorithm ??? We Group AND ANALYSE pages
- 8. Integration with Sendible What does Majestic add for you? How effective can your content be? How effective is your content sharing? Who shares your content? Who should share your content? Where do you rank? Become an influencer! @Sendible @TryMajestic #SendibleWebinar
- 9. 70M Twitter Profiles we know • Their influence in a simple score • Their Context • The Influence in Context! In a series of simple 0-100 scores @Sendible @TryMajestic #SendibleWebinar
- 12. Do you have any questions? Sendible 311 Ballards Lane London, England N12 8LY sales@sendible.com (UK) 0208 123 1526 (US) 315 623 4480 (AUS) 280 114 841 @sendible /sendible/+sendible
Hinweis der Redaktion
- Let’s get one thing clear: content is still king. The mediums might be changing—in 2015 we saw a massive shift from text to media—but the competition for visibility has never been stronger. With more businesses building out their content strategies and the rising advertising costs, optimizing your organic content is at its highest demand. Although social media doesn’t directly influence your search ranking, greater social signals (such as people sharing your content and sending more traffic to your website) can help you rank higher. Why is this important? Because 33% of traffic from Google’s organic search results go to the first item listed.