Sendible and special guests BrightInfo, the experts in digital content personalization, demonstrae how to harness marketing personalization to win over customers. Our joint webinar with BrightInfo will cover: - The Status Quo personalization is now expected by online users - Personalization Works proven examples that support this - The Obstacle a look at the obsticals marketers face with personalization - The Solution automating website personalization and planning a social media personalization strategy - Automation Triumphs gain more ROI for your existing content and your existing social media followers

19. Social Media Personalization Agenda
● Why personalization in social media?
● Different personalization for different social networks
● Buyer personas
● Being prepared
● Influencers & advocates
● Gain ROI from your existing followers
● Make live video personal
● Be data driven

20. ● Because social media platforms do it
● Feed = Interest, Post, Creator, Type, Recency
● Understand your followers by understanding
the content they like, who are they influenced
by and who do they influence
● While gaining a following is critical, having
real, human conversations with those
followers is just as critical
Facebook personalize
their visitors’
experience in almost
every possible way
Why Personalization in Social Media?

21. Different Personalization for Different Social Networks
● Choose your social networks & be consistent
● Document don’t just sell, it’s all about context
● The data is there and consumers want you to use it
● Build up a social CRM
● Geo-targeting (same network, different messages)
● Make your decisions data driven

22. Buyer Personas
The key areas of a persona to
make life easier for a marketer,
and give the user a more
personalised experience.
Context helps personalize your
sales and marketing
conversations. It makes people
want to listen to you and,
ultimately, buy from you, and
share their experience.
NURTURE!

23. Be Prepared
There is only so much you can personalize, the key is to be prepared
Events:
Anniversaries, industry/world events, new job roles, birthdays
Be Prepared:
Canned responses
Canned promotions
Monitoring to counteract
Give yourself KPI’s to respond
Get individuals involved for personalization:
Get account managers, sales and support on social media
Schedule, Automate, Monitor, Like, Join

24. Influencers & Advocates
● The power of influencers
● Spend time researching
● Acknowledge influencers and be
consistent
● Go further than social media
● Encourage an employee-sharing
culture
● Rewards, create motivation

25. Gain ROI from Your Existing Followers
● Acknowledge
● Respond
● Reward
Wake your followers up

26. Make Live Video Personal
● Video posts doubled in the last year
● Facebook’s algorithm prioritizes video
● Choose the people you would like to view your
video
● Examples: Q&A’s, customer research, customer
support, training, interviews with influencers, or
behind the scenes
● Target via location
● Create reusable, personalized content

27. Summary: Be Data Driven
● Set up reports & find out what’s performing
● Best time & day to post
● Which demographics & locations generate the best ROI
● Have your customized social CRM prepared
● Best-performing influencers and content, on which platforms
● Track employees (not in a Big Brother way)
● Reward the effort of others
● Continuously monitor and improve, keep moving forwards

28. Our Story
● Born in the UK in 2009
● Over 100,000 registered users worldwide
● Our happy clients include JWT, Amazon and Deloitte
● One of the Top 100 Tech Innovations in the UK rated by the
Guardian
● The only platform that allows users to reach customers via
social media, blogging, email & SMS with 360⁰ brand
monitoring & sentiment analysis
● A robust platform making it easy to integrate with the latest
social networks as they become available

29. Do You Have Any Questions?
Sendible ,
311 Ballards Lane, Finchley
London , N12 8LY
sales@sendible.com
(UK) 0208 123 1526
(US) 315 623 4480
(AUS) 280 114 841
Luke@sendible.com
@sendibleluke