Email & Social Media Productivity Hacks for Agencies: Sendible Slides
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Handling many clients as a digital marketing agency has its challenges. There’s always too many things on your plate and each of your clients deserves your undivided attention. One way to improve your results (without employing new staff) is to become more efficient and increase productivity within the great team you already have. If you’re a digital agency and want to grow your business by providing email and social media services, this is a webinar not to be missed! Email marketing and automation experts Mailigen will teach us how to tell beautiful stories and create human connections with your clients’ customers via email. While we, Sendible, will cover the social media front and show you how you can deliver better results and drive leads easily. Our joint webinar will explore how to: - Create engaging email content for your clients to gain maximum impact - Use email automation to nurture leads - Leverage social media automation to help grow your business and client base - Find relevant social media content with little to no effort - Generate a continuous flow of leads for your clients on social media. Register for a 30 day free trial of Sendible at www.sendible.com/freetrial
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Email & Social Media Productivity Hacks for Agencies: Sendible Slides
- 1. Email & Social Media Productivity Hacks for Agencies Tweet: #Sendiblelive @sendible @mailigen
- 2. Agenda • Email Hacks: Optimization, Automation & Engagement - Janis Rose, Mailigen • Social Media Productivity Hacks - Luke Knight, Sendible Janis Rose Founder & CEO Mailigen Luke Knight Partner Manager Sendible
- 3. Buyer Personas for Your Clients The key areas of a persona to make life easier for a marketer (agency) and give the user a more personalized experience. Context helps personalize your sales and marketing conversations. It makes people want to listen to you and ultimately buy from you and share their experience. NURTURE! Needs & Priority Success Factors Buyers’ Journey Pain Points Barriers Decision Criteria BuyerPersonas
- 4. Sourcing & Types of Content • Interrogate your clients • Get top five content sources to share for each client • RSS Feeds for their blogs & 3rd party websites • Create content libraries: Dropbox, Google Drive • Collaborate: give your clients access to get involved • Canned responses and canned promotions • Utilize influencers ?
- 5. Content Types Images with text overlaid Whitepapers Infographics Product releases How to’s Hints & tips Surveys & questionnaires Vouchers & special offers Competitions Company heritage & values Meet the team AdvertsQuestions & answers Future roadmap Brochures & collateral Your social profile Blogs Industry news Adding images to a Tweet results in: - 18% more clicks - 89% more favorites - 150% more retweets Videos Customer testimonials
- 6. Schedule a Time for Outbound, Be Strict! • Create a set timetable for outbound messages • Don’t fall into the morning social media trap • Spontaneity can be unproductive • Use downtime as uptime, queue, queue, queue • Evergreen content
- 7. Create a Content Calendar • Create a calendar to allocate specified time for each client • Have a list of key industry and world events to give your clients maximum exposure • Pre-plan around these events, hashtags, stats, ways your clients’ business can help, have a promotion ready • Discover the content schedule of influencers, be first to get involved • Localize your social media
- 8. Become More Productive by Monitoring • Don’t wonder, know • Let the mentions and leads come to you • Monetize your KPI’s • Collaborate and use workflows in your agency Areas to monitor • Clients’ brand & variations • Review sites • Competitors • Keywords for social selling • Sentiment is important
- 9. Be Data Driven for Your Clients • Set up reports & find out what’s performing (automate!) • Which social networks work? • Best time & day to post? • Which demographics & locations generate the best ROI? • Have your customized social CRM prepared for your clients • Best performing influencers and content, on which platforms • Continuously monitor and improve, keep moving forwards
- 10. Do You Have Any Questions? Sendible , 311 Ballards Lane, Finchley London , N12 8LY sales@sendible.com (UK) 0208 123 1526 (US) 315 623 4480 (AUS) 280 114 841 Luke@sendible.com @sendibleluke @sendible /sendible/+sendible
Hinweis der Redaktion
- buyer persona tells you what prospective customers are thinking and doing as they weigh their options to address a problem that your company resolves. Customer Needs: Success Factors: emphasize your solution's impact on cost reduction, but an insightful buyer persona would identify the category and degree of cost reduction that buyers anticipate, reduce carbon, it’s their SLA, adhere’s to regulations Buyers Journey: How do you map this, what social networks, creating relevant content on social media, to lead them to your website i.e. White Papers specifically targeted at that user, (take into consideration negative feedback) Painpoints: Budget (set targeted promotion), do not trust unknown brands (deliver case studies, webinars etc) Decision Criteria: which of your capabilities has the most impact on your buyer's choice to do business with you. Is it easy to use, for example Sendible is it scheduling, monitoring, managing multiple clients. Have a clear idea of what each user needs. Focus your posts at these people, make lists, segment. Put Context and what they want and they will listen to you Barriers: company (price, are they in a contract, physicial location (do you need distributors, new partner to break into a sector)
- Monitor and counter act, make sure you listen to keywords for social selling, sentiment for your brand, competitiors. EVEN monitor review sites, such as tripadvisor, if someone has had a bad experience, left a bad review for competitors, personally contact them and there could be a sale waiting for you. Give yourself KPI, do you have particular keywords or even individuals you want to respond to he a certain time, they could be worth thousands of pounds. Set your monitoring up and give them a personalised service. Get individuals involved: Account Managers, set up keywords for all their clients and prospects, or lists, segments etc. Sales should monitor keywords for social selling, so they can like or comment on these, there are millions of leads out there but be subtle Support: Give your support team the opportunity to respond to messages, comments and to have a users data in the CRM linked to their social profiles
- Reports: Set up reports & find out what’s performing and then personalise your campaign for the highest ROI Social Networks. Which ones are working and which to discontinue for productivity Best time: Serve your content to your followers when they want it Demographics: Spend more time on a higher yielding demographic CRM: Have your customers Twitter handles in your CRM, make a tag for regular retweeters, sharers etc Best performing: Which content or Influencers/advocates generate the most amount of leads, use custom tracking url’s, bitly etc Employees: Know which of your employees are the most proactive advocates Reward: All of the above should be reward or at least acknowledged and recognised. This gives personalisation and most importantly motivation.