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Sencha Conference 2010




Tuesday, November 30, 2010
500+
                             Attendees




Tuesday, November 30, 2010
180,000+
                 Registered Community Members




Tuesday, November 30, 2010
500,000+
                                Posts




Tuesday, November 30, 2010
1.5M
                             Downloads



Tuesday, November 30, 2010
1.2 Million Developers
                        12% S. America



                   13% Asia                   41% N. America




                    34% Europe


Tuesday, November 30, 2010
2010

                       Delivering on Our Vision




Tuesday, November 30, 2010
March




                             Ext Designer


Tuesday, November 30, 2010
June




                             Sencha Touch



Tuesday, November 30, 2010
October




                             Sencha Animator


Tuesday, November 30, 2010
Ext JS 3.3   Ext GWT 2.2




Tuesday, November 30, 2010
Sencha Labs
                               Foundation




Tuesday, November 30, 2010
Sencha Labs
       jQTouch
       Raphaël
       Connect
       InfoVis
       MooTouch
       CSS3PIE




Tuesday, November 30, 2010
Tuesday, November 30, 2010
1941




Tuesday, November 30, 2010
Tuesday, November 30, 2010
1996




Tuesday, November 30, 2010
Tuesday, November 30, 2010
2007




Tuesday, November 30, 2010
Tuesday, November 30, 2010
HTML5 Family

                      O ine             Device Access          Rich Media

                              Styling               Graphics




Tuesday, November 30, 2010
HTML5 Strategy
       SDKs & Tools
       WebKit
       Device Manufacturers
       Carriers




Tuesday, November 30, 2010
Tuesday, November 30, 2010
Glen Lipka
               Senior Director of UX




Tuesday, November 30, 2010
Giles Goodwin
               Co-founder, CTO & VP of Engineering




Tuesday, November 30, 2010
Jerry Sherman
               Director of User Experience




Tuesday, November 30, 2010
Safe Harbor
        Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain
        forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
        materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
        materially from the results expressed or implied by the forward-looking statements we make. All statements
        other than statements of historical fact could be deemed forward-looking, including any projections of subscriber
        growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
        management for future operations, statements of belief, any statements concerning new, planned, or upgraded
        services or technology developments and customer contracts or use of our services.

        The risks and uncertainties referred to above include – but are not limited to – risks associated with developing
        and delivering new functionality for our service, our new business model, our past operating losses, possible
        fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our
        security measures, risks associated with possible mergers and acquisitions, the immature market in which we
        operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
        manage our growth, new releases of our service and successful customer deployment, our limited history
        reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
        information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
        annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2010. This document and others
        are available on the SEC Filings section of the Investor Information section of our Web site.

        Any unreleased services or features referenced in this or other press releases or public statements are not
        currently available and may not be delivered on time or at all. Customers who purchase our services should
        make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes
        no obligation and does not intend to update these forward-looking statements.




Tuesday, November 30, 2010
The Cloud Computing Model




          Multi-tenant
          Automatic Upgrades                                                                              5 Times Faster
          Pay-as-you-go                                                                                   Half the Cost
          Real-time




    IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”,
    Doc # 219965, September, 2009

Tuesday, November 30, 2010
Serving 82,000+ Companies of Every Size




                              ENTERPRISE




                              MID-MARKET




                             SMALL BUSINESS




Tuesday, November 30, 2010
Chatter Enables Real-time Collaboration our Company




                             Your Customers’ Service
                                    Requests




                             Demo
                                  Your Company



                                Service
                                Finance
                                  Sales
                                  Billing
                                Product

Tuesday, November 30, 2010
James Pearce
               Director of Developer Relations




Tuesday, November 30, 2010
Introducing


                             The Sencha Developer
                                   Directory

Tuesday, November 30, 2010
Register
                               your
                             business



Tuesday, November 30, 2010
Branded
                             storefront




Tuesday, November 30, 2010
Sencha Go-To List
                              Late December
                             Absolutely Free

Tuesday, November 30, 2010
Michael Mullany
               VP of Products and Marketing




Tuesday, November 30, 2010
Sencha Touch
                              App Contest



Tuesday, November 30, 2010
200 Contest Entries




Tuesday, November 30, 2010
Ten
                             Finalists



Tuesday, November 30, 2010
Tuesday, November 30, 2010
Product Futures




Tuesday, November 30, 2010
TV & More




                 Anyone, Anywhere, Any Device
Tuesday, November 30, 2010
Unleashing HTML5...
                               WebFonts        Video       Audio      Graphics
         Device Access                                                           Server & Services

             Camera                           CSS Styling & Layout                    HTTP

             Location                                                                 AJAX
                                                 Semantic Tags
            Contacts                                                                 Events

                SMS                                JavaScript                        Sockets

          Orientation                                                                  SSL
                               File Systems         Worker
                                                                      x-App
                Gyro                DBs             Parallel                         More...
                                                                     Messaging
                                App Cache          Processing




Tuesday, November 30, 2010
Focus But Compatibility
                             Desktop                  Mobile




                                   Backward Compatibility

                                        IE 6-8          FF3

Tuesday, November 30, 2010
Amazing Application SDKs
                    Productive Tools
                 Web Services Integration



Tuesday, November 30, 2010
Ext JS 4
                                 Massively Fast
                                HTML5 Charting
                                 Data Package
                             And much, much more...




Tuesday, November 30, 2010
HTML5 Charting

                                    One API
                             Three Implementations
                               SVG, Canvas & VML




Tuesday, November 30, 2010
Ext GWT 3
                              Component Lifecycle
                             Interface-Based Design
                             GWT Events & UIBinder




Tuesday, November 30, 2010
Sencha Touch 1.0
                               Rich Touch Experience
                                 Highly Themeable
                                   Data Package




Tuesday, November 30, 2010
Sencha Touch

                       Touch 1.1        Touch 1.5
                       RIM Blackberry   Managed Ajax Components
                       Nokia Meego      Touch Grid
                       Shared Toolbar   New Components: Accordion
                       Generators       New UX Components: Social X
                       History




Tuesday, November 30, 2010
Productive Tools




Tuesday, November 30, 2010
Sencha Designer
                             UI Builder          App Builder

                                              Image & Icon Manager
                                                 CSS Integration
                                                 Theme Builder
                                                Template Builder
                                                 Event Manager




Tuesday, November 30, 2010
Tuesday, November 30, 2010
Web Services




Tuesday, November 30, 2010
Location Services           Analytics




                 Web Font Serving                                              Ad Serving



                                                        App
                       Data Sync                                              Image Serving




                                      Data Backup             Video Serving



                              Seamless Integration
Tuesday, November 30, 2010
Delivery Schedule




Tuesday, November 30, 2010
2010 Roadmap
   January                        April                    July               October

              Ext JS 4                                            Minor Releases



                             Ext GWT 3



             Touch 1.1                              Touch 1.5



                             Designer 1.1                            Designer 1.5



                                            Animator 1.0


Tuesday, November 30, 2010
Upgrades and Packages




Tuesday, November 30, 2010
Free upgrade to Ext JS 4
                             from Ext JS 3
                             For New Purchases Through End of Year




Tuesday, November 30, 2010
Sencha Charting
                                   Included in Ext JS 4
                              $99 Add-On for Sencha Touch




Tuesday, November 30, 2010
& More




                 Anyone, Anywhere, Any Device
Tuesday, November 30, 2010
Thank you!




Tuesday, November 30, 2010

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SenchaCon 2010 Keynote by CEO Abe Elias

  • 2. 500+ Attendees Tuesday, November 30, 2010
  • 3. 180,000+ Registered Community Members Tuesday, November 30, 2010
  • 4. 500,000+ Posts Tuesday, November 30, 2010
  • 5. 1.5M Downloads Tuesday, November 30, 2010
  • 6. 1.2 Million Developers 12% S. America 13% Asia 41% N. America 34% Europe Tuesday, November 30, 2010
  • 7. 2010 Delivering on Our Vision Tuesday, November 30, 2010
  • 8. March Ext Designer Tuesday, November 30, 2010
  • 9. June Sencha Touch Tuesday, November 30, 2010
  • 10. October Sencha Animator Tuesday, November 30, 2010
  • 11. Ext JS 3.3 Ext GWT 2.2 Tuesday, November 30, 2010
  • 12. Sencha Labs Foundation Tuesday, November 30, 2010
  • 13. Sencha Labs jQTouch RaphaĂ«l Connect InfoVis MooTouch CSS3PIE Tuesday, November 30, 2010
  • 21. HTML5 Family O ine Device Access Rich Media Styling Graphics Tuesday, November 30, 2010
  • 22. HTML5 Strategy SDKs & Tools WebKit Device Manufacturers Carriers Tuesday, November 30, 2010
  • 24. Glen Lipka Senior Director of UX Tuesday, November 30, 2010
  • 25. Giles Goodwin Co-founder, CTO & VP of Engineering Tuesday, November 30, 2010
  • 26. Jerry Sherman Director of User Experience Tuesday, November 30, 2010
  • 27. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2010. This document and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Tuesday, November 30, 2010
  • 28. The Cloud Computing Model Multi-tenant Automatic Upgrades 5 Times Faster Pay-as-you-go Half the Cost Real-time IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009 Tuesday, November 30, 2010
  • 29. Serving 82,000+ Companies of Every Size ENTERPRISE MID-MARKET SMALL BUSINESS Tuesday, November 30, 2010
  • 30. Chatter Enables Real-time Collaboration our Company Your Customers’ Service Requests Demo Your Company Service Finance Sales Billing Product Tuesday, November 30, 2010
  • 31. James Pearce Director of Developer Relations Tuesday, November 30, 2010
  • 32. Introducing The Sencha Developer Directory Tuesday, November 30, 2010
  • 33. Register your business Tuesday, November 30, 2010
  • 34. Branded storefront Tuesday, November 30, 2010
  • 35. Sencha Go-To List Late December Absolutely Free Tuesday, November 30, 2010
  • 36. Michael Mullany VP of Products and Marketing Tuesday, November 30, 2010
  • 37. Sencha Touch App Contest Tuesday, November 30, 2010
  • 38. 200 Contest Entries Tuesday, November 30, 2010
  • 39. Ten Finalists Tuesday, November 30, 2010
  • 42. TV & More Anyone, Anywhere, Any Device Tuesday, November 30, 2010
  • 43. Unleashing HTML5... WebFonts Video Audio Graphics Device Access Server & Services Camera CSS Styling & Layout HTTP Location AJAX Semantic Tags Contacts Events SMS JavaScript Sockets Orientation SSL File Systems Worker x-App Gyro DBs Parallel More... Messaging App Cache Processing Tuesday, November 30, 2010
  • 44. Focus But Compatibility Desktop Mobile Backward Compatibility IE 6-8 FF3 Tuesday, November 30, 2010
  • 45. Amazing Application SDKs Productive Tools Web Services Integration Tuesday, November 30, 2010
  • 46. Ext JS 4 Massively Fast HTML5 Charting Data Package And much, much more... Tuesday, November 30, 2010
  • 47. HTML5 Charting One API Three Implementations SVG, Canvas & VML Tuesday, November 30, 2010
  • 48. Ext GWT 3 Component Lifecycle Interface-Based Design GWT Events & UIBinder Tuesday, November 30, 2010
  • 49. Sencha Touch 1.0 Rich Touch Experience Highly Themeable Data Package Tuesday, November 30, 2010
  • 50. Sencha Touch Touch 1.1 Touch 1.5 RIM Blackberry Managed Ajax Components Nokia Meego Touch Grid Shared Toolbar New Components: Accordion Generators New UX Components: Social X History Tuesday, November 30, 2010
  • 52. Sencha Designer UI Builder App Builder Image & Icon Manager CSS Integration Theme Builder Template Builder Event Manager Tuesday, November 30, 2010
  • 55. Location Services Analytics Web Font Serving Ad Serving App Data Sync Image Serving Data Backup Video Serving Seamless Integration Tuesday, November 30, 2010
  • 57. 2010 Roadmap January April July October Ext JS 4 Minor Releases Ext GWT 3 Touch 1.1 Touch 1.5 Designer 1.1 Designer 1.5 Animator 1.0 Tuesday, November 30, 2010
  • 58. Upgrades and Packages Tuesday, November 30, 2010
  • 59. Free upgrade to Ext JS 4 from Ext JS 3 For New Purchases Through End of Year Tuesday, November 30, 2010
  • 60. Sencha Charting Included in Ext JS 4 $99 Add-On for Sencha Touch Tuesday, November 30, 2010
  • 61. & More Anyone, Anywhere, Any Device Tuesday, November 30, 2010