12 months ago, two young men were hired as sales reps at competing software companies. They were very much alike. Both were educated, both were personable and both were filled with ambitious dreams to make money. Recently, these men reunited at a tech conference. They were still very much alike. But there was one difference. One of the men sold $25,000 worth of software. While the other sold $150,000. Well, the difference was not due to lack of effort on the lesser's part. But rather, one was taught how to write emails that sell.