Garry Grant and Sergio Stephano of SEO Inc. provide an in-depth look at the top 10 factors that affect your site’s rankings in 2016. With factors ranging from old stand-bys like content optimization to the latest unveiled secrets of social engagement, some of the information may surprise you! Some of the topics SEO Inc. will cover include: *Link Quality & Metrics - The backbone of search engine optimization *Website Content: Quantity or Quality? *Social Presence - Impacts of social engagement on SEO *EAT Principle – The importance of authoritative sites *Advanced SEO tips and tricks *Tools - Important tools to stay relevant in today's SEO landscape *Hands-on SEO Audit using SEMrush

1. Top 10 Ranking Factors in 2016
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Top 10 SEO Ranking Factors in 2016
Brought to you by:
Garry Grant
CEO/Founder
SEO Inc.
Sergio Stephano
VP Business Development
SEO Inc.

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Let’s talk about…
 Introduction - SEO Inc.
 Top 10 Ranking Factors in 2016
Link Quality – What’s the criteria for best links in 2015
Link Metrics – Outbound and Inbound Links
VITA - Virtual Thematic Information Architecture
Website Content – Quality or Quantity?
Meta Information – On-page Keyword Targeting
Site Health - XML & Robots – Site Crawlability
Social Signals – Impacts of social engagement on SEO
Search Appearance Optimization
EAT – Expertise, Authoritativeness & Trust
Site Speed – CDN – Content Distribution Network
 Tools - Important Tools to Stay Relevant in Today’s SEO Landscape
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Introduction Cont’d
Award Wining SEO agency est. 1997
• Entrepreneur Magazine’s Hot List for the Hottest internet Property
• Inc. 500 – 2008 Honorary award for Fastest Growing Private
Company in America
• 1st SEO company as member of W3C
• Developed 1st college accredited SEO & SEM syllabus at UCSD
Garry Grant – CEO bringing more than 20 years experience
in web marketing
• Began online career in 1993 creating web solutions for
Homepage.com, The Rush Limbaugh Show, EarthLink and Artisan
Motions Pictures
• Interviews w/ The New York Times, Wall Street Journal, WIRED &
Huffington Post
• Developed proprietary technology and strategic digital marketing
direction for Fortune 500 companies including, SC Johnson,
McAfee, Entrepreneur.com, IGN, Tacori & more
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SEO is NOT Pandora’s Box
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There are 10 Major Ranking Factors
Link Metrics Link Quality
Social Signals
Website Content
On-page Optimization
Site Health
Site Architecture
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Search Appearance
Site SpeedE.A.T.

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What’s the criteria for best links in 2016?
• Backlinks are the MOST important ranking factor to major search engines
• Matt Cutts has stated that over time, backlinks will become less
important, however, they still carry the most value.
• Backlink Relevancy and Authority – In the past, it used to be the # of
backlinks you have. This led to spammy linking tactics as companies and
agencies looked to game the system.
• Increasingly more about the relevancy of your backlink profile
• High quality, relevant links
• Larry Paige – PageRank
Link Quality
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Outbound and Inbound Link Metrics
• Inbound Links –Trust Flow / Citation Flow = > 1.0
• Outbound links – Looked at as recommendation to your users
• Must be very high quality
• When linking to a low-quality website, always no follow
• Backlinks Loss – Gaining backlinks is key to rankings, however, if
your website starts losing backlinks, can have a negative effect
on your rankings
• IMPORTANT: Local SEO – Backlinks IP Locations & TLD – Majority
of links should come from local IP & TLD’s
Link Metrics
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Website Theme & Architecture
• Structure a top navigation that covers your major
services/product categories
• Name internal URLs according to page topics
• Add internal links to other relevant pages within
content
Thematic Site Architecture
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Quality or Quantity?
• Content is STILL King
• Quality & Quantity, however, in
today’s landscape, quality always
wins
• Days of 500 word articles are long
gone, high quality content w/ 1000-
2500 words is the new norm.
• Google looks at how often you are
publishing new content to you
website.
Website Content
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Content is STILL King
• Get your content right, and you
create a solid foundation to support
all of your other SEO efforts
• Quality Content
• Provides a reason for people to
spend more than a few seconds
on your website
• Offers real value, something of
substance to visitors, that is
unique, and useful.
Website Content
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On-page Keyword Targeting
• IMPORTANT: Unique Title, Description & H1 for each and every page
• Title Tags (50 – 60 characters) – Most important on-page SEO factors –
Contain or start w/ your main keywords based on a properly researched
Keyword Assignment
• Description Tag (150 – 160 characters) – Should reinforce title and content
on-page. Be careful not to abuse keywords on this tag!
• Keyword Tag (3 – 5 Keywords) – Debate as to importance – We’ve seen a
small boost when properly implemented and unique to each page’s theme
and content
• H1 (2-3 words MAX) – One per page – Use 2 – 3 words max – Reinforce
Content
Meta Information
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Impacts of Social Engagement on SEO
• Social signals becoming an increasingly important ranking factor
• Engagement, Engagement, Engagement!
• Backlinks - Social media can drive relevant backlinks
Social Signals
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Social Signals Contd.
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XML Sitemap & Robots, Mobile Usability, Site Crawlability
• Site Health – Increasingly important ranking factor
• Site Speed (Google page speed checker)
• Mobile Usability - Mobilegeddon – April 21, 2015
• XML Sitemap
• Robots.txt
• Site Uptime
• HTML Errors & Coding Problems
• Image Optimization
• Broken Links
Site Health
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Site Speed
CDN (Content Distribution Network)
• Site speed is becoming an
increasingly crucial SEO
factor w/ the growth in
mobile.
• We’ve found that site speed
not only increases the
speed of your site &
rankings but it is the single
biggest CRO you can do on
your website by significantly
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Search Appearance Optimization
• AMP – It is critical for news websites,
publishers and prominent blogs to take
advantage of Google’s accelerated mobile
pages to earn an AMP spot within the
content carousel on mobile.
• Rich Snippets – Improving SERPs to
increase CTR
• Knowledge Graph – Expanding knowledge
graph results with JSON-ld scripts (Social
Media Profiles, Contact Info, etc.)
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Expertise Authoritative & Trust
• Expertise – Are you an expert in your industry? Is the knowledge you
present reliable. Your money or your life principle. Types of businesses.
• Authoritativeness – Are you an authority in your industry. What
credentials do you have?
• Trust – How trustworthy your site is. How safe is your site for people.
Goes back to Trust/Citation. Malware – Security Features
EAT
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Important Tools in Stay Relevant in Today’s SEO Landscape
• Industry tools are necessary in today’s
landscape to remain competitive
• Google Webmaster Tools – Daily
and/or Weekly Monitoring a MUST!
• Majestic SEO – Backlink Monitoring
• SEM Rush – Competitive Intel
• MOZ – Site Monitoring
• & Many more
SEO Tools
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15 Day Trial of the SEMrush Guru Plan
$150 Value!
http://bit.ly/SEOINCWEBINAR
Special Offer

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Thank You
Questions?
Please Contact Sergio @ 760.444.9260 for a Complimentary Site Audit or feel
free to e-mail me directly at Sergios@seoinc.com
760.444.9260