Conversion is the ultimate proof of your effective marketing process. Yet, the difficulty of Conversion Rate Optimization (CRO) requires clarity about motivation, targeting, segmentation and psychology. But, how do you get past all of the garbled, over-inflated CRO advice? You need expert insights to boost conversions on your site. To help bring clarity to the conversion game, SEMrush will sit down with Marta Dalton, Derek Adelman, Brian Massey and Scott Anderson to cut through the nonsense surrounding conversions and get to the heart of how you really can motivate visitors to convert on your page. In this webinar on Thursday, April 16th at 12:00pm EDT you will learn Great tips on how to boost conversions on your site Why you need to approach conversions from a more scientific perspective What groupings can help you target your visitors more effectively How to cultivate your prospects' relationships with your brand to make your conversions soar In order to find the keywords and competitive data that helps you clarify your conversion strategy, attendees of this webinar will have access to a 30 Day FREE trial of SEMrush Guru.

1. #ContentMarketing#ConversionTips

2. Your Host:!
Peter Starr Northrop
Webinar producer; SEMrush
Host
#ConversionTips

3. Your Panelists:!
Brian Massey
The Conversion Scientist
#ConversionTips

4. Your Panelists:!
Marta Dalton
Global Internet Marketing
#ConversionTips

5. Your Panelists:!
Derek Adelman
CoFounder, Fanplayr
#ConversionTips

6. Poll:!
#ConversionTips

7. Takeaways:!
Today you will learn:
• Great tips on how to boost conversions on your site
• Why you need to approach conversions from a more scientific
perspective
• What groupings can help you target your visitors more effectively
• How to cultivate your prospects' relationships with your brand to make
your conversions soar
#ConversionTips

8. Strategies for 2015
Next-Level Conversion
#ConversionTips

9. How do you define what a
conversion is?
Q
#ConversionTips

10. What are some common features
of the most effective Calls to
Action (CTAs)?Q
#ConversionTips

11. How important is timing in
when you give a prospect a
CTA?Q
#ConversionTips

12. How can I introduce
conversion optimization
to a business?Q
#ConversionTips

13. What data should you focus on while
trying to prove a new conversion
strategy or technology?Q
#ConversionTips

14. What specific tools do you use to measure the
most important Key Performance Indicators?
Is Google Analytics sufficient to most tasks, or
must we move beyond that? When is it useful
to integrate outside data back into Google
Analytics for a clearer picture?
Q
#ConversionTips

15. Q
Which form of content (long or short)
encourages conversions? Is there a scale that
relates length of content to cost of goods? Or,
is there a type of conversion best suited to
short-form content?
#ConversionTips

16. QDoes knowledge of your best customers’
shopping habits and prior purchases really
make a positive difference in conversion rates?
#ConversionTips

17. QWith Mobilegeddon on the horizon, how can we
prepare to convert as much mobile visitor
traffic as possible?
#ConversionTips

18. Q
What is the most difficult
conversion you ever built a
successful and consistently high-
converting funnel for?
#ConversionTips

19. All attendees will have access to:
25% off 3 Months of Fanplayr service
A Free 30-Day Trial of SEMrush Guru:
http://bit.ly/SEMrushFree30-Conversion
Offers:
#ConversionTips

20. Poll:!
#ConversionTips

21. Next SEMrush Webinar:
SEMrush Case Study Stories with Chris Beck
April 22nd 2014 at 1:00pm EDT
#ConversionTips

22. Questions?
#ConversionTips

23. Thank You!:!
Peter Starr Northrop
Webinar producer; SEMrush
@SEMstarr
Marta Dalton
Derek Adelman
Brian Massey
#ConversionTips