Local link building requires considering factors like Google My Business listings, major citation directories, and mobile friendliness of both the business and link partners. Locality changes link building by focusing on local influencers and networks relevant to the local community. Google's Mobilegeddon update prioritized mobile usability, so link builders must maintain vigilance by monitoring changes. Effective local outreach includes awards, writing for local media, helping less tech-savvy businesses, and engaging local influencers on social media. Accuracy of name, address, and phone citations remains important for local search engine optimization. Google's Pigeon update boosted the importance of local links, directories, and monitoring rankings on mobile. The goals of local link building are to be genuine

1. #LINKARATI CHAT
LINK BUILDING ON THE
LOCAL LEVEL
with Michael Stricker
#LINKARATICHAT

2. What factors should you consider
before building links for local business?
• Google My Business: Type
1 Location; Service Area or Franchise
• Primary Directories
• Citation Accuracy, Major DBs
• Your own Mobile-Friendly status
• Mobile-Friendly status of link partners
#LINKARATICHAT

3. How does locality change your link
building processes?
• Google Pigeon rewards local links
• Local Influence, Local Influencers
• Find networks and domains relevant
to locals, people in motion, Millennials
• Be active and support the community
#LINKARATICHAT

4. What impact, if any, have you seen from
Mobilegeddon on local search?
• Update complete in all data centers
• Re-indexation is not complete
• Maintain vigilance (monitor) as
change will be a constant
#LINKARATICHAT

5. What alternative outreach methods are
available with local link building?
• Awards and Contests to local orgs
• Egobait to local personalities
• Write for local media
• Be generous, help firms that are less digitally
savvy than yours
• Meet and greet
• Use Social,find local advertisers, influencers
#LINKARATICHAT

6. How does NAP citations factor into your
link building?
• Accuracy and consistency is the
game
• Less emphasis than links for SEO, but
still essential
• Pigeon may have boosted directories
• More Activation help with click-to-call
#LINKARATICHAT

7. How did Pigeon change your local link
building?
• Even National businesses may require
local links, especially bricks’n’clicks
• Monitor local SERPs
• Check positions on Mobile devices
• BOTH your domain and popularity
partners
#LINKARATICHAT

8. What are your local link building goals?
• Be genuine, earn Word of Mouth
• Seek links from domains of local rank
• Less about centroid, more accurate
• Links are for humans and traffic, first:
be relevant, useful, specific, action-
able
#LINKARATICHAT