The processes of brewing beer and creating PPC campaigns are more similar than you think. Both processes follow a plan of execution, and one, small mistake could mean undesirable results. Each new campaign is like a new recipe that shouldn't follow a cookie-cutter model because not every campaign is the same. In this webinar, I'll cover...
The key ingredients for brewing a converting PPC campaign
Steps to perform right before and right after campaign launch time.
Fermentation - Why it's important to let your campaigns sit for awhile.
Packaging & Branding - Are you unique or just like everyone else?
Joe Martinez is a Senior Manager of Paid Media at Granular. He takes a user experience approach to PPC by focusing much of his time on LPO and CRO to help his clients improve their brand perception as well as PPC performance. When he's not working on accounts or writing blogs he likes to spend time with his family, collect baseball autographs and discover the best craft beers the world has to offer.