1) Stage I from 1950-1995 saw the introduction and spread of screens and the world wide web. 2) Stage II from 1990-2015 involved organizing information through search engines, browsers, and apps. 3) Stage III from 2010-2025 focuses on machine learning improving information extraction through virtual assistants and other technologies.

1. 11
Closing the Gap
between technology and us

2. 2
2
Many revolutionary changes seem ordinary to
us now
“The horse is here to stay but the automobile
is only a novelty – a fad.”
President of the Michigan Savings Bank advising Henry Ford’s lawyer,
Horace Rackham, not to invest in the Ford Motor Company.

3. 33
The digital revolution continues –
from personal gadget to wearable tech

4. 44
STAGE V:
Elevating
2030-2050
STAGE IV:
Anticipating
2020-2035
STAGE III:
Extracting
2010-2025
STAGE II:
Organising
1990-2015
STAGE I:
Surfacing
1950-1995
The Human - Technology Merge
The Five Stages

5. 55
STAGE I:
Surfacing. 1950-1995.
The introduction and early spread of
screens and the world-wide-web
surfaces up information for us

6. 66
STAGE II:
Organising. 1990-2015.
The organisation of the
information through search
engines, browsers, operating
systems and apps makes it
possible to get to what we
wanted

7. 77
STAGE III:
Extracting. 2010-2025.
Introduction of machine learning
leads to dramatic improvements in
the extraction of information – from
advanced O.S. and semantic web
through to virtual assistants.

8. 8
STAGE IV:
Anticipating. 2020-2035.
Deep learning AI leads to
technologies that
anticipate our needs and
interests, and start to make
decisions for us.

9. 99
STAGE V:
Elevating. 2030-2050.
Artificial General Intelligence, Nano-tech, Bio-Tech and
Quantum Computing lead to humanity and technology
becoming indistinguishable from one and other, both
virtually and biologically. The Merge is complete.
Humanity evolves

10. 1010
WE ARE HERE:
Fundamental developments
STAGE III:
Extracting.
2010-2025
STAGE II:
Organising.
1990-2015
STAGE I:
Surfacing.
1950-1995

11. 1111
Stage 3 – Nine development areas
1. BOT LIFE
Chatbots will include NLUI
(Natural Language User Interface)
to enable voice conversation. And
they will appear as a layer across
websites, display ads, apps and
out-of-home experiences. The
technology will enable people to
intercept video ads and seamlessly
engage with the characters in the
ads.
3. NEXT-GEN VPA
The achievement of 98%+
accuracy level with true
natural language and organic
personality development will
be a game-changer. As will
the result of a full,
extensive open API network
that will allow you to ask
or buy anything.
2. MESSENGER
CONCIERGE
Conversation augmentation
within messenger and video
chat environments that add to
the conversation with
information and can organise
and book for you.
6. HEARABLES
Companies such as Doppler
Labs with its “Here One”
product will create a new
kind of device. Will be a
carrier for the VPA and
allow for location messaging
and event experience
augmentation.
8. FIRST-GEN MR
Magic Leap and Microsoft are
likely to lead the way. Early
products likely to have
commercial adoption. As the
price drops and portability
increases, it will become a
consumer device. This will
enable an information layer to
be overlaid onto the world.
9. THE VR WEB
Advancements in cloud
computing will enable the
creation of a universal
environment that we all
share. This will logically
lead to the construction of
parallel worlds –
advertisers will create
branded worlds, just as they
currently create websites.
5. NEXT WAVE
WEARABLES
The next wave of
smartwatches to be
independent of smartphones
and have deep-view
technology, so they can read
blood, assess hydration etc.
The addition of smart rings
with embedded microphones
will lead to significant
increase in engagement with
VPAs.
7. INTELLIGENT
LAYERS
An intelligence layer across
all video content
(leveraging machine
visioning) will enable
people to know about any
object, place, and yes,
brand. Social plug-ins will
enable purchases. Video
will emerge as a new retail
channel.
4. AMBIENT AI
An always on listening AI
in homes, hotels, cars
and, increasingly, public
places. Will be a
significant gate-way for
retail

12. 1212
Next Wave
Wearables
Virtual Personal
Assistants
Stage 3 – Developments in practice
Mixed
Realities

13. 13
1. Oracle, found that 80% of business leaders planned to implement chatbots by 2020.
Microsoft’s Dave Coplin also thinks they’ll be important: “Where we’re heading in the very short term is, if you don't have a chatbot, then
you're not open for business.” 13
AN EXAMPLE: ACTIONS ON
GOOGLE
NLU CHATBOT & PAYMENT INTEGRATION
Google I/O 17
NEXT-GEN VPA
(VIRTUAL PERSONAL ASSISTANT)
98%+ accuracy level with true-natural
language
| Extensive open API network1 | Organic
personality development

14. 1414
BONE-INPUT: ALLOWS SOUND-IN WITHOUT
BLOCKING SOUND. EARLY EXAMPLE: SGNL
NEXT-WAVE
WEARABLES
Stand-alone | Deep view technology1 |
Smart-Rings
Doppler Labs’ “Here One” | Ambient AI
carrier | Translation
| Location messaging | Experience
Augmentation

15. 1515
1. Apple building a team of AR/MR experts – hiring from Magic Leap and Facebook's Oculus.
STAGE III:
Extracting 2010-2025
AN EXAMPLE: MAGIC LEAP
THE EXPERIENCEMIXED REALITIES
Microsoft vs. Magic Leap vs.
Apple1 | Commercial then
Consumer | Intelligent-Layer
Across the World

16. 1616
1. Apple building a team of AR/MR experts – hiring from Magic Leap and Facebook's Oculus.
STAGE III:
Extracting 2010-2025
AN EXAMPLE: MAGIC LEAP
THE EXPERIENCE
MIXED REALITIES
Microsoft vs. Magic Leap vs.
Apple1 | Commercial then
Consumer | Intelligent-Layer
Across the World

17. 1717
How can
we
prepare
for the
future?

18. 18
What marketers
should do now
18
5. Prepare Strategy for VR and MR
development
4. Build close ties with organizations
that are building data-layers
3. Start to build integration into VPA
2. Invest in knowledge-management
1. Create data strategy

19. 1919
The human component continues
• MARKETING
TECHNOLOGIST
• DATA ANALYSTS
• COGNITIVE
CONSULTANTS
• ECOMMERCE
SPECIALISTS
• STRATEGISTS
• ASSET MANAGEMENT
• INVESTMENT PLANNING
• NEW CREATIVES

20. 20
The expected applications are vast
Healthcare Education Real Estate
Art & Design
Architecture &
Engineering
Gaming &
Entertainment
Retail & eCommerce

21. 2121
New technology comes with several
challenges
Price point
Reluctance to embrace new
tech
Product demos
User Experience
Impact on Society
SCALE/CULTURE
TECH/
DEVELOPMENT
Technological constraints
Competitive talent
High end graphics
High speed connectivity
Content production
REGULATION
Product Liability
Consumer privacy
Data privacy
Health and safety
Law

22. 2222
“We can only
see a short
distance
ahead, but we
can see
plenty there
that needs to
be done.”
Alan Turing, Creator of
Modern Computing
Close the gap – You can shape the future

23. 23

24. 2424
Let’s Play! True or False?
• Stand up if you think it’s True
• Keep sitting if you think it’s False

25. 2525
True or False?
“There were 800 million Internet
Users in the year 2000”

26. 2626
False
“There were just 394 million Internet
Users in the year 2000. Today there
are 3.4 Billion”

27. 2727
True or False?
“Bionic eyes have been used
successfully in an operation to help
the blind see.”

28. 2828
True
“Surgeons in Manchester have performed the
first bionic eye implant in a patient.”