Business Model Generation - Part1: Canvas
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Business Model Generation - Part1: Canvas Presentation of key concept of Business Model Generation Canvas presented in the www.businessmodelgeneration.com/book. With addition of Startup types and lifecycle from Startup Genome Report (http://startupgenome.cc/).
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Business Model Generation - Part1: Canvas
- 3. business model generation - the book www.businessmodelgeneration.com/book
- 6. 1 - canvas
- 7. 9 building blocks Osterwalder & Pigneur (2010): Business Model Generation key activities key partners key resources cost structure revenue streams channels customer relationships customers
- 16. know your typical customer market-segments value proposition customer relationships channels
- 18. segmented multi-sided diversified niche market mass market
- 19. iPod market segment Q: For whom are you creating value?
- 22. iPod value proposition Q: What value do you deliver? Which problems are you helping to solve/which needs are you satisfying?
- 23. channels
- 24. channels
- 25. iPod channels Q: Through which channels do your customer segments want to be reached? How are you reaching them now?
- 28. iPod customer relationships Q: What type of relationship do your segments expect to establish with them? Which ones have you established?
- 29. 9 building blocks Osterwalder & Pigneur (2010): Business Model Generation key activities key partners key resources cost structure revenue streams channels customer relationships customers
- 30. key resources
- 32. iPod key resources Q: What key resources does your value proposition require?
- 33. key activities
- 35. iPod key activities Q: What key activities does your value proposition require?
- 36. key partnerships
- 38. iPod key partnerships Q: Who are your key partners/suppliers?
- 39. efficiency vs. value left canvas EFFICIENCY right canvas VALUE
- 40. 9 building blocks Osterwalder & Pigneur (2010): Business Model Generation key activities key partners key resources cost structure revenue streams channels customer relationships customers
- 42. iPod canvas
Hinweis der Redaktion
- v knjigi pri business modelih uporabljajo izraz patterns
- povezala sem delitev iz CD (existing, resegmented, new) in BMG (existing-better, existing-niche, existing-cheaper, new)
- Discovery = know your market and customer, define your value proposition
- v fazi discovery/validation raziskujemo svoj trg in tipično stranko (uporabnika). kdo je, kakšen je, kakšne navade ima, kaj je njegov pain, kako ga rešiti. kakšna je njegova kupna moč in vrednotenje paina in koliko bo pripravljen plačati za našo rešitev/kakšno vrednost mu naša rešitev predstavlja.
- najti moramo svoj segment strank in s tem tudi ugotovimo, na katerem trgu smo ter za koga ustvarjamo vrednost
- Which problems are you helping to solve/which needs are you satisfying? ko najdemo in raziščemo svoj segment strank, lahko opredelimo našo vrednost - value proposition mora reševati pain naše tipične stranke - tako, da tudi ona ceni vrednost naše rešitve.
- preko kanalov dosegamo stranke in stopamo v stik z njimi. izbira kanalov je odvisna of faze, v kateri je naš odnos s strankami (ustvarjanje zavedanja/prepoznavnosti, vrednotenje naše vrednosti, nakupni proces, “ delivery ” , poprodajne aktivnosti) kanali so lahko “ fizični ” ali “ virtualni ” in se lahko dopolnjujejo; web startupi imajo večinoma online-only kanale
- s strankami moramo vzpostaviti razmerje. način, kako stopamo v odnos z njimi, je odvisen od našega produkta in trga. web startupi pogosteje vzpostavljajo odnos z “ automated services ” , digitalni kanali jim omogočajo online/virtual communities ipd., manj pa personal assistance
- katere vire potrebujemo za ustvarjanje vrednosti?
- s katerimi aktivnostmi ustvarjamo vrednost? web startupi večinoma s “ platformo ” . Activities pa ni le “produkcija”, so tudi ostale aktivnosti, s katerimi vrednost komuniciramo in zagotavljamo (preko kanalov) – marketing, prodaja/distribucija ...