Презентація Філа Вуда про Стратегії культурної політики міст.
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Презентація любязно надана паном Філом Вудом для використання в громадах України. Дуже сподіваюся що стане корисною для працівників як бібліотек так і інших закладів культури.
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Презентація Філа Вуда про Стратегії культурної політики міст.
- 1. How strategies lead to change Phil Wood Cultural Policy Exchange Plenary Session 3
- 2. The place of cultural strategy within changing cities and regions
- 6. Is the city a machine?
- 7. Or is the city an ecosystem?
- 8. old model
- 9. new model
- 10. What is a city? ‘an area defined by clear geographical boundaries and endowed with certain natural characteristics; an environment shaped by human intervention, comprising infrastructures, buildings and a designed layout of streets, squares, public and open spaces; a community of people, with particular social networks and dynamics(a society)… Franco Bianchini
- 11. What is a city? …a system of economic activities and relationships (an economy); a natural environment, a built form, all governed by a set of principles and regulations from the interactions between different political actors’ Franco Bianchini
- 12. What is a city? ‘to be a city requires more than houses and people. It needs an ‘imagined community’, or the conviction that other inhabitants in distant streets, whom one will never meet or see, share elements of a common culture and react to events as one would react oneself’ Charles Landry
- 15. There is not a single example in history where people first established commerce and trade and then, later, created culture. Commerce and government are not primary institutions. They are extensions of culture. Culture is where we create our stories, our narratives, where we establish the bonds to eternity. Jeremy Rifkin
- 16. FIRST Change in the organisation of energy SECOND Change in the means of communication THIRD Change in our consciousness & stories + A new empathic sensitivity
- 18. How should the cultural sector engage with the city?
- 21. EVOLUTION OF URBAN CULTURAL POLICY ELITIST PARTICIPATIVE ENTREPRENEURIAL ??? 1940s – 1970s 1970s – 1990s 1990s –2008 Post 2008 traditional nation-building canon high culture absolutist relativist identity dispersed self-expression socio-political centrist monocultural multicultural image/spectacle creative economy centrist property value profit-building competitive community-building patronage subsidy investment global/local public space Internet/social media traditional intercultural institutional transactional relational sustainability integrational consumption
- 22. Planning culturally Everything is a resource
- 24. planning culturally the art of city making COMEDIA
- 25. EXAMPLES
- 27. BEST and WORST practice in adjacent regions
- 29. City of Arts and Sciences, Valencia
- 30. Carlos Fabra Presidente de la Diputación de Castellón
- 32. Juan Ripollés
- 34. “The city where fairy tales are made real”
- 37. ’00s -> RE-ENGAGING 2006 Strategic Plan for Culture 2010 Intercultural Plan ’90s – ’00s REHABILITATING Harbour, Barrio Gotic, Raval ’80s -’90s REPOSITIONING Olympics, cultural excellence BARCELONA – CULTURAL POLICY
- 39. ’00s -> RE-ENGAGING 2006 Strategic Plan for Culture 2010 Intercultural Plan ’90s – ’00s REHABILITATING Harbour, Barrio Gotic, Raval ’80s -’90s REPOSITIONING Olympics, cultural excellence BARCELONA – CULTURAL POLICY
- 40. Raval, Barcelona
- 41. Raval, Barcelona
- 44. Raval, Barcelona
- 46. ’00s -> RE-ENGAGING 2006 Strategic Plan for Culture 2010 Intercultural Plan ’90s – ’00s REHABILITATING Harbour, Barrio Gotic, Raval ’80s -’90s REPOSITIONING Olympics, cultural excellence BARCELONA – CULTURAL POLICY
- 49. • How do you value the growing diversity of Barcelona? • What factors hamper social mixing? • What factors facilitate it? • What common elements should all citizens share? • What are the places in the city where people co-exist well?
- 69. Melitopol Redefining a cultural institution – the park
- 70. Melitopol – policy to action • Annual international conference “Culture, dialogue and cohesion: Ukrainian realities” • Public opinion survey • Over 25,000 response • lack of employment opportunities and of places for people to meet • Regenerate Gorky Park
- 71. International team of experts
- 77. San Sebastian Relearning the art of communication
- 78. Loli Arnaut Donostia/San Sebastian Basque Country
- 85. Caracas Culture rebuilding life- chances and communities
- 91. “the most important thing happening in music anywhere in the world” Sir Simon Rattle
- 92. "The National System of Popular Culture is a strategic space of coordination between government institutions, private bodies, clusters of creative individuals and volunteer committees derived from community councils and communes or other instances of social organization“ Farruco Sesto, Minister of Culture of Venezuela
- 98. Liverpool Assessing the impact of culture
- 99. www.impacts08.net Liverpool as European Capital of Culture, 2008
- 100. www.impacts08.net The findings | main areas of impact
- 101. www.impacts08.net Findings | Economy and tourism 2.6m international visitors (97% of them visit first time) 9.7m additional visits 34% growth in visitors since 2007 1.14m additional hotels nights in Liverpool, plus 3m in the North West region £754m direct spend in Liverpool + region
- 102. www.impacts08.net Findings | Cultural access and participation 15m visits to events or attractions in 2008 Three pavilions in deprived communities owned by neighbours and praised by critics 60% of residents attend at least one ECoC event Above average ethnic minorities, lower socio-eco groups and young people attend ECoC events Growth in cultural engagement (2006-2008) – 10% yearly rise in arts audiences (2006-2008) – 50% rise in visitors to sub-region’s largest attractions – Drop in % of people who claim to have no interest in culture Over 4,000 registered volunteers, 1,000 active
- 103. www.impacts08.net Findings | Cultural vibrancy and sustainability 51% of local peers agree that Liverpool has been repositioned as a ‘world class city’ New local cultural networks attracting multi-million national grants 8% growth in creative industry enterprises since 2004 over 70% of ECoC contributors locally based From mid 1990s to end of 2008, 211% growth in culture stories Greater awareness of Liverpool’s contemporary cultural offer, beyond football and Beatles
- 104. www.impacts08.net Findings | Image and perceptions Over 85% of national articles on ECoC events are positive or neutral In 2008, cultural stories dominate national media, outnumbering social / crime related stories Less polarised media representation. From 1990s fixed negative & positive extremes into nuanced stories on diverse contemporary issues 71 % more national positive stories on Liverpool as a city between 2007 and 2008 ECoC stimulates wider use of online social media platforms offering alternative narratives
- 105. www.impacts08.net Findings | Governance and delivery process New collective cultural strategy for city-region New approaches to joint cross sectoral thinking have emerged Highest amount of sponsorship (£24m) and earned income (£4m) 85% residents agree that city is a better place in 2009 than before ECoC Business stakeholders agree that the ECoC has added value to existing regeneration programmes International ECoC peers view Liverpool as a reference point for community involvement and research strategy
- 106. Huddersfield 25 years of cultural policy & action
- 108. “Huddersfield – the most- commonly-cited example of a ‘creative city’ initiative” UNESCO
- 111. Change or stay the same?
- 112. Sir John Harman Political Leader Robert Hughes Chief Executive VISION + LEADERSHIP + DECENTRALISATION + PARTNERSHIP The radical reform of Kirklees Metropolitan Council
- 113. For every penny of power I gave away, I traded a pound of creative influence. Sir John Harman
- 114. Vision – Ideas – Energy – Credibility Diversity – Human Capital GRASSROOTS ARTS & BUSINESS MUNICIPAL LEADERSHIP Political Courage – Strategic Clarity – Process Management Organisational Entrepreneurship – Starting Capital OLD CULTURAL ESTABLISHMENT U N I V E R S I T Y
- 115. A Chance to Participate the potential of cultural industries and community arts in the social and economic regeneration of Huddersfield 1989 - 1999
- 116. Priorities • Creative production • Support local cultures • Targeted excellence • Celebrating diversity • International connections • Image change • Urban regeneration
- 118. Huddersfield Creative Town a Creative Community Managed workspace Training and Business Support Events Production Studios R & D Marketing & Dissemination Residential
- 119. The Cycle of Creativity Building ideas-generating capacity Turning ideas into practice Networking and circulating Platforms for Delivery Building markets and audiences
- 120. IDEAS GENERATION
- 121. IDEAS GENERATION • Informal creative spaces • Planned creative spaces • Education system which encourages curiosity and exploration • Open political atmosphere • Challenging public art • Research • Organised debating forums • Competitions and prizes for invention
- 122. The Cycle of Creativity Enhancing ideas-generating capacity Turning ideas into practice Networking and circulating Platforms for Delivery Building markets and audiences
- 123. IDEAS INTO PRACTICE
- 124. IDEAS INTO PRACTICE • Expert advice and mentoring • Project and business planning • Incubation facilities • New business development • Prototyping and piloting products/services • Finance- grants, loans, investment
- 125. The Cycle of Creativity Enhancing ideas-generating capacity Turning ideas into practice Networking and circulating Platforms for Delivery Building markets and audiences
- 127. CIRCULATION AND NETWORKING • Information • Mapping • Forums and events • Media • Network organisations • Advocacy
- 129. The Cycle of Creativity Enhancing ideas-generating capacity Turning ideas into practice Networking and circulating Platforms for Delivery Building markets and audiences
- 131. PLATFORMS FOR DELIVERY • Production facilities: artist studios, recording studios, multimedia workshops, craft workshops, media centres, theatres and concert venues • Exhibition facilities: TV, cinemas, internet, galleries • Festivals
- 137. Patrick Stewart Chancellor of Huddersfield University
- 138. University Creative Arts Building
- 145. The Cycle of Creativity Enhancing ideas-generating capacity Turning ideas into practice Networking and circulating Platforms for Delivery Building markets and audiences
- 147. AUDIENCES AND MARKETS • Market intelligence and strategy • Product branding and packaging • Intellectual property • Distribution networks • Retail outlets
- 152. The Cycle of Creativity Enhancing ideas-generating capacity Turning ideas into practice Networking and circulating Platforms for Delivery Building markets and audiences
- 153. Legacy • Population decline halted • Only district in region to see population increase • Higher than average creative industry growth … and we’re happy!
- 154. We're so happy! H IS for happiness and for Huddersfield. It's now official that we are the happiest town in Yorkshire, in the whole of the north of England for that matter; joint fifth in a UK top 10.
- 155. Huddersfield appeared 7th on the list published in the Times newspaper
- 159. The creative city index Measuring the pulse of cities
- 160. Say the COLOUR not the WORD
- 163. Left brain • Focus on detail • Rational • Needs certainty • Planned and structured • Seeks distinctions • Communicates through text/ speech • Competitive • Sees the big picture • Intuitive • Happy with ambiguity • Fluid and spontaneous • Seeks connections • Communicates through other senses • Co-operative Right brain
- 164. What would a right brain city be like?
- 166. Cultural policy making is a balancing act
- 167. CULTURAL POLICY DILEMMAS FRAMEWORK DILEMMAS IMPLEMENTATION DILEMMAS SOCIAL DILEMMAS ECONOMIC DILEMMAS MANAGEMENT DILEMMAS
- 168. FRAMEWORK DILEMMAS • Culture as intrinsically good • Culture the High Arts • Culture as a tool • Culture as a Way of Life
- 169. • Top down • Public services • External prestige • Bottom up • Market forces • Citizens first IMPLEMENTATION DILEMMAS
- 170. • Majority identity - monocultural • Heritage preservation • Visitors first • Minority identities - pluricultural • Contemporary experi- mentation • Residents first SOCIAL DILEMMAS
- 171. • Subsidy • Production • Physical capital - containers • Investment • Consumption • Human capital - content ECONOMIC DILEMMAS
- 172. • City centre • Direct service • Artists • Periphery • Contracting out • Managers MANAGEMENT DILEMMAS
- 173. VERY FEW CHOICES ARE BLACK OR WHITE CULTURAL POLICY IS ABOUT SHADES OF GREY VERY FEW CHOICES ARE PERMANENT CULTURAL POLICY SHOULD BE DYNAMIC AND RESPONSIVE
- 174. VERY FEW CHOICES ARE BLACK OR WHITE CULTURAL POLICY IS ABOUT SHADES OF GREY VERY FEW CHOICES ARE PERMANENT CULTURAL POLICY SHOULD BE DYNAMIC AND RESPONSIVE
- 175. Is your cultural policy mainly concerned with putting the city on the international map, attracting inward investment and tourism and creating prestigious infrastructure and events? Is you cultural policy mainly concerned with helping local artists and residents to express their identity, fulfil their needs, be happy and feel cohesive?
- 176. What are the characteristics of a Creative City?
- 177. 5 domains 1. Leadership & Governance 2. Place and Identity 3. Social Milieu 4. Knowledge, Talent and Enterprise 5. Lifestyle and Well-being
- 178. Leadership & Governance • Visionary and forward-looking? • Trust in institutions • Widespread leadership • Citizen participation • Bureaucracy • Open public discourse
- 180. Place and Identity • Reputation and image • Open and diverse cultural life • Choices and alternatives • Quality and quantity • Urban planning and architecture • Care and attention • Public space
- 182. Social Milieu • Social and physical barriers • attitude to outsiders and minorities • Connections to outside world • Curiosity and convention • Movement around the city • Networks and association
- 184. Knowledge, Talent & Enterprise • Quality of education and teachers • Attractiveness of universities • Retention of youth and talent • Career progression • Business environment • Innovation
- 186. Lifestyle and Well-being • Friendliness and cohesion • Safety and security • Health and social care • Recreation • Ease of living • Poverty and inequality
- 188. What has cultural policy got to do with most of these questions?
- 189. Innovation ranking (2008) 1 Sweden 2 Finland 3 Denmark 4 Germany 5 Netherlands 6 France 7 Austria 8 UK 9 Belgium 10 Luxemburg (EU27 average) 11 Ireland 12 Spain 13 Italy 14 Portugal 15 Greece 1 Sweden 2 Luxemburg 3 Finland 4 France 5 Denmark 6 Netherlands 7 Belgium 8 Germany 9 UK 10 Austria (EU27 average) 11 Ireland 12 Italy 13 Spain 14 Greece 15 Portugal Artistic participation ranking(2007)
- 190. Great cities don’t always have all the right answers But they ask all the right questions
- 191. The same can be said about a great Cultural Policy
- 192. Wrong kind of questions • Can we build a bigger opera house than our rival city? • Why don’t our politicians give us enough money? • How can young people be told to appreciate better art? • How can we defend our jobs and privileges?
- 193. Right kind of questions • How can we attract and retain bright and energetic people? • What makes this place different and special? • How can we stimulate kids to be curious and adventurous? • What things bring people closer and more co-operative?
- 194. GROUP WORK EXERCISE • Volunteer offers their city as ‘test case’ • Discussion Cultural Dilemmas • Discussion on 21 Questions • Assessment of where city is at and where it needs to go • Priorities for change • The place of Culture within the change process.
- 195. FEEDBACK • What you discovered • What you proposed • How you did it
Hinweis der Redaktion
- People’s Awareness and Perceptions2005 to 2008 | growth in positive impressions of Liverpool and drop in negative views across UKBy end of 2008 | 65% of UK residents aware that Liverpool was European Capital of Culture77% of visitors to Liverpool felt the city was ‘safer than I expected’.99% of visitors liked the ‘general atmosphere’ and 97% the ‘feeling of welcome’68% of UK businesses believed the ECoC had a positive impact on Liverpool’s imageOnline mediaThe Liverpool ECoC was strongly reflected in user-led social media spaces throughout 2008:flickr (50,000 Liverpool ECoC tagged photographs were uploaded by event audiences)YouTube (2,200 video clips generating over 2.5m views)Facebook(500 new group pages on Liverpool ECoC events with over 13,000 members)Google (volume of Liverpool ECoC related searches comparable to football searches)