Resources list from Seltzer Design's Breakfast Forum #4 (10.09) on social media for businesses. Panelists were Claudine Bianchi, Barbara Bix, and Annie Smidt, moderated by Rochelle Seltzer.

1. d i s c o v e r i n g t h e n e w w o r l d
is social media right for you?
Columbus Day edition of Seltzer’s Design Intelligence Breakfast Forums series

2. resources
Books
Here are a few books that our panelists think are especially useful and pertinent to social media for business
and/or for people just delving into the world of social media.
Twitter Power | Joel Commb Marketing to the Social Web: How Digital Customer
Communities Build Your Business | Larry Weber c
Social Media Marketing in an Hour a Day | Dale Evans
Sticks and Stones: How Digital Business Reputations
The New Influencers | Paul Gillinb are Created over Time and Lost in a Click | Larry Weber c
The Social Media Bible: Tactics, Tools, and Strategies The New Community Rules: Marketing on the Social
for Business Success | Lon Safko and David Brake Web | Tamar Weinberg
The New Rules of Marketing and PR | David The Open Brand: When Push Comes to Pull in a
Merman Scott Web-Made World | Kelly Mooney and Nita Robbins
websites and tools (all are free unless otherwise noted)
social media sites
linkedin.com mostly professional networking c gather.com mostly personal social networking around
shared interests
plaxo.com mostly professional networking
meetup.com online networking to facilitate real life
facebook.com chiefly personal, with some professional group meetings
social networking
eventful.com online community for promoting and
twitter.com microblogging, a mix of professional discovering real life events and happenings
and personal
myspace.com mostly personal, good for music
youtube.com video sharing promotion
metacafe.com video sharing friendster.com mostly personal networking (no longer
popular in US)
vimeo.com video sharing
brightkite.com mostly personal networking
vidler.com video sharing
scribd.com publish content online and find out what
ustream.tv streaming video/cam sharing others are reading
flickr.com photo sharing digg.com news/link sharing site (currently most
popular site of its kind)
tumblr.com a hybrid of microblogging and media
sharing with a lot of cool options reddit.com news/link sharing site
friendfeed.com mostly personal social networking (now del.icio.us social bookmarking
part of facebook)
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3. page 2
stumbleupon.com site sharing/ranking website and twitter-related
toolbar accessory
twiturly.com real-time tracking of what URLs are being
propeller.com news/link sharing site posted on twitter
mixx.com news and information sharing site trendistic.com graphs twitter trends alongside
relevant tweets
metafilter.com news and information sharing site
twitscoop.com alternative web interface with more
slashdot.org techcentric news and information trend and search tools
sharing site
tweetstats.com nice graphs of your usage, tweets,
care2.com greencentric news and information retweets and interface choices
sharing site
twittercounter.com graphs of usage, followers and
kirtsy.com news sharing site with emphasis on fashion, friends over time
entertainment, design (largely female user base)
twinfluence.com check on reach, velocity and social
kaboodle.com consumer/retail shopping-related capital of a twitterer
networking
twitterholic.com popularity rank on twitter, in all and
sphinn.com social sharing site for interactive geographically
marketers
tweetpsych.com profile of your twitter content sugges-
designfloat.com information sharing site for designers tions of similar tweeters
smallbusinessbrief.com information/article sharing twellow.com twitter yellow pages
site about small businesses
twibs.com find businesses on twitter
inboundmarketing.com article/info sharing site about
marketing (especially online) tweetscan.com email alerts when your chosen topics
are mentioned on twitter
tipd.com information and tip sharing and networking
about finance, investing and business twazzup.com realtime topical search with several
advanced features
valueinvestingnews.com information sharing and
networking site for value investors twitpic.com for sharing photos related to tweets
activerain.com networking and blog-sharing for real twitzap.com web-based twitter client that allows
estate professionals for more customized organization of feeds and
fast tweeting
slideshare.com publish or find slide presentations
twittorati.com tracks the tweets of the top 100 bloggers
speakerrate.com rate (real world) speakers and get plus other twitter authority voices
feedback on your speaking engagements
bit.ly shorten urls for twitter and also track them (after
you shorten a link, insert the word “info” between the
“.ly” and the string of random characters in your short
URL to track it in your browser)
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4. page 3
tweetdeck.com free, Air-based desktop client for Twitter cymphony.com listening campaigns, social media
(and Facebook and MySpace) that consolidates your strategy (paid services)
feeds and lets you track and see trends b
techrigy.com listening campaigns (paid services,
socialoomph.com makers of TweetLater, a way to pre- limited free account available)
schedule your tweets
popurls.com aggregates popular items from a number
web stats, monitoring and listening of bookmarking, news and other sites
google.com/analytics the current best and most robust feedburner.com if you have feeds from your website,
statistics package. Includes tools for multivariate test- you can track them here — and learn more about feeds
ing and tracking conversion goals (now part of Google)
google.com/alerts set up alerts to let you know when podcast-related tools
certain terms appear in Google results
podcastalley.com podcast directory
google.com/trends see what’s hot today in
Google searches podfeed.net podcast directory
google.com/insights/search follow historical trends apple.com/itunes/podcasts hub for finding out how
of search terms and see the future forecast along with to make, find and listen to podcasts with apple
seasonality, geographical distribution, etc. technology
alexa.com web metrics, trends and tracking (considered podcasts about social media
an important indicator) (all available free in the iTunes Music Store)
technorati.com search the blogosphere, see what’s The Digital Marketer Quick and useful tips, delivered
trending in blogs in short podcasts, once a week, very accessible. From
Grammar Girl’s Quick and Dirty Tips Network — an
blogpulse.com Nielson’s blog, video and link interesting social media success story in and of itself.a
tracking site
Today in Social Media Clayton Morris’s take on what’s
siteexplorer.search.yahoo.com quickly see the links to going on in SM each day
a page, or retweets
DishyMix with Susan Bratton 30–45 minute interviews
webtrends.com suite of robust analytics and optimiza- with movers, shakers and thinkers in marketing and
tion tools (paid services) social media — packed with big ideas and little tipsa
trackur.com media, social media and reputation
Marketing Voices by Jennifer Jones and Partnersb
monitoring (paid service)
Six Pixels of Separationb
radian6.com robust listening campaign tool, integrates
with salesforce and others (paid service)
blogs and resources about social media
infegy.com makers of social radar listening campaign
chrisbrogran.com business and social media (and their
tool with robust visualization capabilities (paid service)
intersection) blog — tons of practical tips on blogging
omniture.com conversion optimization, SEO and
chrisg.com on the business of blogging
tracking tools (paid service)
buzzstudy.com analysis of how different events played
spinn3r.com real time blog indexing services
out in the social mediasphere (by the makers of
(paid service)
Social Radar)
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5. page 4
businessblogconsulting.com concrete tactics and toprankblog.com the Online Marketing Blog — it’s just
information for business in social media what the name saysb
blogherald.com news on blogging and the blogosphere bloggingforbusinessbook.com Blogging for Business
Blog by Ted Demopoulus c
doshdosh.com accessible “beginners’ guides” to many
social media topics like news aggregators, social book- somesso.com/blog blog about corporate social media c
marking, etc. (geared for individuals, but still useful for
business) the ABC’s
alistercameron.com on social media This list was compiled by Annie.
A few of Annie’s personal favorite resources are marked
technosailor.com social media news, analysis and
with an “a.” Contributions from Barbara are marked
opinion
with a “b,” contributions from Claudine are marked
whatsnextblog.com social media and business with a “c.”
evancarmichael.com entrepreneurship blog — read the
articles on using social media in business
nevillehobson.com social media analysis — check out
the “convotrack” tab
twistimage.com/blog Six Pixels of Separation blog on
web 2.0 and marketing
cluetrain.com/#manifesto the seminal 95 theses of the
new world of marketing, from 1999 and still burningly
relevant to day (the whole book is also online for free) a
fannick.blogspot.com blog about media measurement
and text mining
sethgodin.typepad.com insightful and sometimes
heretical insights on marketing — online and elsewhere
copyblogger.com one of the heavy hitters — blog about
writing blogs
mashable.com news aggregator on all things social
media (tech-focused)b
alltop.com aggregator of top stories from top blogs,
many about social media
problogger.com the top site about blogging and making
money with blogging (geared more towards personal
and small biz) a
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