1. Social media video marketing
In this file, you can ref free useful materials about social media video
marketing and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
videomarketingaz.com
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
Are you thinking about adding videos to your social media mix?
Do you want to boost your awareness and increase engagement?
Social media networks provide a lot of video options.
From Google+ Hangouts to Twitter’s Vine and Facebook’s launch of
Instagram Video, video is fast becoming an essential part of any
business’s online marketing strategy.
In this post, I’m going to show you how to incorporate video from 5
platforms into your social media strategy.
#1: Vine Video
For those who aren’t into complex video production, Vine lets
you create simple, six-second looping videos to share on Twitter and
Facebook.
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2. Showing off products at Walgreens in a Vine video.
Some brands on Vine include Xbox, HTC, Puma, Urban
Outfitters and Walgreens.
Here are some ways businesses can use Vine to support strategic
goals.
Tease or Demo a Product
In six seconds, you can show off the best features of your business’s
productsor tease a new product launch.
The Glitch Mob used Vine to tease the preview of their new album.
Preview an Event
Got an upcoming webinar or conference? Give people a quick snippet
of what they can expect with a Vine video. Take them behind the
scenes of the preparation and make video a part of your event
marketing strategy.
Showcase Your Portfolio
Share a six-second video sweep of your latest interior design creations.
It’s more powerful than a flat photo because potential customers
experience your work in context.
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3. Pulp Design Studio used Vine to showcase their new spring line of silk
florals.
Take Fans Inside
Take your fans inside your office, your store, your restaurant or any
other place they usually can’t go to help them get to know your business
on a more personal level. Show employees at work, hanging out and
having fun. Show that the people inside your company are passionate
about what they do and customers will be more confident in your
service.
#2: Instagram Video
Instagram recently launched their own 15-second, non-looping video
capability.
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4. Instagram videos are distinguishable from Instagram images with a play
button in the top right corner.
The service has an edge over Vine thanks to the editing capabilities that
Instagram has to offer along with the fact that you can share Instagram
posts beyond Facebook and Twitter to Tumblr, Flickr, email and
Foursquare.
Some brands using Instagram video include Taco
Bell, Burberry, Starbucks, Disney,Nissan USA, Topshop and General
Electric.
Use Instagram video similar to the way you use Vine, with the added
bonus of having almost twice the time to get your message across.
Starbucks shared a video of their flagship store in Pike Place.
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5. #3: Facebook Video
Facebook allows verified users to create or upload up to 20 minutes of
HD video. According to a study done by Dan Zarrella on how to get
likes and shares on Facebook, video added directly to Facebook
outperforms other video linked from networks such as YouTube in likes,
comments and shares.
Chase uses Facebook video to show their community service.
If you want Facebook engagement for your videos, add them directly to
your Facebook Page.
Brands using Facebook video include Chase, Coca-
Cola, Pepsi, Skittles, Burberry,Hollister, Wildfire and Angry Birds.
Here are ways businesses are using Facebook video:
Commercials
Bring your offline marketing online by sharing commercials for
your businessdirectly on your Facebook Page to increase engagement
and feedback. Better yet, let your fans help you choose the perfect
commercial!
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6. Skittles has 25 videos loaded to their Facebook Page.
Encourage Fan Video
Boost the activity level on your Facebook Page (and your EdgeRank
score) and ask fans to share their best videos of your product. This is
a great way to build up your video content without having to even create
a video.
Send Personal Messages
Since you can record video directly from your webcam to your
Facebook Page, why not send personal messages to fans? It can be
anything from a well-known person in your business addressing current
news about your business to employees recording their own tips of the
week.
Show Your Caring Side
People love businesses that are involved in their community. Continue
offering your fans more of your personal side and show how you help
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7. your community through service, donations, or by bringing awareness
to important issues.
#4: Google+ Hangouts
If you’re looking to incorporate live video into your social media
strategy, thenGoogle+ Hangouts are your best bet.
Coca-Cola uses Google+ Hangouts to add to their YouTube video
collection.
Google+ Hangouts allow you to have up to 10 people (including the
host) on webcam. You can also share your screen, YouTube videos and
other media during your Hangout.
Since you can record Google+ Hangouts to YouTube, you can
easily share them later on other social networks, just like you would
any other YouTube video.
Some brands and well-known organizations that have used Google+
Hangouts include Glamour Magazine, NASA, Jaguar USA, Clinique
UK, National Geographic,Cadbury UK and Coca-Cola.
Businesses can use Google+ Hangouts to:
Conduct Webinars
Educate your audience using a live stream through YouTube. You
can reach an unlimited number of viewers who can watch you speak and
share your screen, and you can record the webinar for your video
library.
Interview People
If you like to record interviews as a part of your content strategy,
you can create the Hangout just for two people, record it and upload it to
YouTube after the interview is finished.
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8. National Geographic interviewed Buzz Aldrin and Conrad Anker in the
Everest, Mars, and Beyond: Hangout With Risk Takers.
Broadcast Panel Discussions
Your business can be an authoritative source in your industry when
you hold regular panel discussions with industry experts. Your
viewers can become a part of the discussion by chatting on Google+
beneath the streaming Hangout.
Hold Business Meetings
Need to collaborate with your marketing team and consultants face to
face, but they’re scattered throughout the country (or even the world)?
No problem—just set up a Google+ Hangout and you can get a total of
10 people together to discuss your game plan. You can even record it
for future reference or for other members of your team who weren’t
able to attend.
#5: YouTube
Last but not least is YouTube video. If you have videos on YouTube,
you canincorporate them into every part of your social media
strategy. On most social networks—Facebook, Google+ and Twitter—
you can share a link to any video on YouTube and people can watch
your videos directly on those networks.
Distinguish Your Portfolio
Add YouTube videos to various sections of your LinkedIn presence,
such as your summary and your individual job listings, to turn it into a
more diverse portfolio. Visitors can view your videos without leaving
your profile or page.
Your Turn
These are just a few ways you can incorporate video into your
marketing strategy. Check them out to see what works best for your
business.
What do you think? What types of video do you use in your business
strategy? What videos have you received the most engagement
from? Please share in the comments!
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9. II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
viewer’s attention.
Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
exposure.
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10. Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
#5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
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11. Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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