1. Youtube marketing workshop
In this file, you can ref free useful materials about youtube marketing
workshop and other materials for video marketing such as video
marketing tips, video marketing tools, video marketing sites.
If you need top free materials below, please visit:
· Top 21 tips for video marketing
· Top 31 sites to upload your videos
· Top free 7 tools for video marketing
I. Video marketing content for you!
In the early days of YouTube, you could upload a video, do a few things
to make sure that it was optimized, then sit back and watch as your video
surged to the top of search rankings and gained views. As YouTube has
grown to become the second largest social media site and the second
most-used platform for searching, strategies and best practices for
success have matured. For 2014 and beyond, ongoing comprehensive
strategies need to be developed and followed to ensure maximum
success on YouTube and in search.
Join ReelSEO.com’s own Mark Robertson and Tim Schmoyer (both
YouTube Certified in Audience Development), with Matt Ballek,
Director of Strategic Distribution at Magnet Media, and Derral
Eves (YouTube Certified in Audience Development) – as they dive deep
into YouTube marketing best practices, SEO and audience development
strategies – all of which, go hand-in-hand.
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2. The workshop will be moderated by Dane Golden of Octoly. Dane is
also the presenter of ReelSEO’s TubeTalk podcast, the best podcast
source for YouTube marketing tips and tricks.
YouTube Marketing Workshop Overview:
This session will be a hands-on workshop of the core strategies,
principles and best practices for building and growing a sustainable
YouTube presence and for maximizing the search and marketing
potential of your YouTube assets.
Attendees will leave this training with immediately actionable
· A thorough understanding of what works in YouTube.
· Strategies, tips, and tricks for optimizing your YouTube presence
· Ability to turn your audience into advocates for your YT channels.
· Knowing how to program content that gets results.
· Tips to use YT analytics to advance your video marketing
· The power to convert viewers into valued clients.
· How to use insights from YouTube analytics to improve your
YouTube marketing efforts.
YouTube Workshop Agenda/Outline:
1) The YouTube Platform in 2014 – An overview into what’s changed
with YouTube’s platform over the course of the year. We’ll also spend
some time here to highlight and discuss how YouTube search works,
and what factors are important for SEO in 2014 and beyond.
2) Channel Strategies & Best Practices – YouTube has redesigned
with a focus on the new One-Channel design, and for good reason.
Learn why this is a focus and how best to set-up a YouTube channel,
and position it for success.
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3. 3) Audience and Community Development: Here we will highlight
some common mistakes that may be hindering audience growth and
we’ll review recommendations for steps that will grow a dedicated
community of engaged subscribers and hopefully, brand ambassadors.
4) Content Development and Programming: Learn top programming
concepts and innovative strategies – with the goal of developing your
ideas for maximum success.
5) Video Uploading and Optimization: Best practices for uploading
videos to YouTube, what metadata is important for YouTube and how to
structure your titles, descriptions, tags, etc…
6) Analytics, Metrics and Adjustments: We will show you how you
can use YouTube Analytics to understand your channel performance and
determine which channel optimizations (playlists, thumbnail
improvements, etc.) will improve your channel’s viewership,
engagement, and watch time the most.
7) Marketing & Conversion: Here we will cover the various ways to
attract new viewership, get discovered, shared, etc… And we will share
several unique tips for maximizing conversion from YouTube.
II. Video marketing tips
#1: Make your title count
Just like a headline to a blog post,
video titles can pull powerful
traffic. There are two main reasons
why the title is so important. One,
a great title can instantly grab a
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4. Two, when you use the appropriate keywords in your title, you are more
likely to show up on search engines when people are searching for your
topic. And remember Google owns YouTube, so there’s a story
connection between video and searching.
#2: Provide excellent content
Take some time to think about your ideal viewer. What do you know
that they’ll find valuable? What can you teach them? “How-to” videos
are extremely successful because not only do they offer great value to
your viewer, but also you’re able to showcase your knowledge and skill,
thus positioning yourself as an expert. This is key as you continue to
grow your brand.
#3: Include your URL in your video
When you edit your video, take advantage of the different editing
features. One easy feature is to add a text box to your video. This is
where you can display your website address and it’s a great way to get
Here’s a screen shot of Mari Smith’s YouTube channel. Notice how she
used a text box in her video to display key information, including her
website URL at the end of her video. Smart move!
#4: Take advantage of video’s branding opportunities
For branding purposes, have your company logo displayed prominently
somewhere on the screen. You can do this at all times, or during key
times in your video.
In the image below, notice how the company logo is displayed in the
upper-left corner. You can display your logo throughout your video or
only at key times.
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5. #5: Always provide an HTML link
When you post on YouTube, you have the option to write a short
description of your video. Always start with the link you want to drive
your viewers to so you don’t miss this key opportunity.
Here’s a snapshot of the description boxes from one of my YouTube
videos. Notice the placement of my website URL (it’s the first thing
you want to put in the box!) and the keywords I used in my title as well
as the description.
#6: Go beyond YouTube
Most people post their videos on YouTube. In addition to this, make
sure to always embed your video on your own website. This will
increase the amount of time people spend on your website and help grow
a captive audience.
Also, Google’s algorithms consider how many times a video is viewed,
and embedded video views you receive get added to the ‘views’ tally on
YouTube. This is important for showing up in Google search results!
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