The end of dieting.

1. THE END OF
DIETINGPRESENTED BY: ADAM BORNSTEIN, FOUNDER, CEO OF BORN FITNESS
A simpler approach to eating and nutrition, while
maintaining your sanity and losing weight

2. WHAT YOU’LL FIND IN THESE SLIDES
1) Not much
2) A few overarching ideas
3) Studies and research shared during my talk
4) A clear picture that I’m not good at
PowerPoint
5) Potential increase in hunger (sorry about
that)

3. IT’S NOT DIET OR EXERCISE
Diets are the problem
• Numbers you should care about (Boston
Medical Center Research)
1) 3…
2) 30…
3) 45 million
4) 33 BILLION
5) 5 weeks
6) 25% and 2 week
7) 33%
8) 50%

4. THE BROKEN DIET SYSTEM
1) CDC says: 2/3 of Americans are overweight
or obese
2) Annals of Internal Medicine: Most people
diet for years and only lose 15% of
weight…and GAIN it back within 1-2 years
3) Plos One: As you lose weight, your body
conserves more energy, making it harder to
continue
4) Journal of Obesity: Cardio 4x more popular
for weight loss but weight training 2x more
effective.

5. WHAT GIVES?
1) We don’t need more diets
1) Yale School of Public Health Meta Analysis
1) low carb
2) low fat
3) Vegetarian
4) low glycemic
5) Mediterranean
6) Mixed/balanced
7) Paleo
8) Vegan
2) Who won?

6. FIXING DIETS: FOCUS ON THE BREAK
1) Delegate your tasks (Willpower)
1) Shocking statement you should remember:
Why it’s OK to be a lazy asshole
2) Eating enough vs. eating too little (And why
everyone does it wrong)
1) Shocking statement you should remember:
Food and orgasms
3) How much weight should you be losing?
(The story of instant gratification)
1) Shocking statement you should remember:
Publishing industry sucks

7. SPARK TASK: 30 DAYS TO AWESOME
Theory of positive reinforcement
1) DO THIS: Make the the task soooo easy you
can’t fail.
2) One goal per task at a time. That’s it.
1) Task #1: More Willpower/Less Responsibility
2) Task #2: Eat More of the following at each
meal
1) Protein or vegetables
3) Task #3: Set Your Realistic Expectations