B2B marketing efforts can help with lead generation. The ROI from lead generation is explained in these slides.

1. Lead Generation
Selasdia
Find
Nurture Sell
Analyse
ROI 3
ROI

2. Using Selasdia
Head of #mktng
at #firm
In one case, Selasdia found
600 firms, 400 CEOs and
120 email addresses in two
weeks. It led to 3 meetings.
target Selasdia finds leads using
publicly available information
and extracts contact details.
It can target leads by gender,
origin, location, job, wealth
and interests.
www.selasdia.com
salesman
@target Can we
meet you about
#mktng?

3. If You Did It Manually
A person would build the
lists and select the best
people to approach in terms
of their means, needs and
influence.
The cost is approximately
$100 a meeting.
www.selasdia.com
A person would do exactly
what Selasdia does.
target
Head of #mktng
at #firm
salesman
@target Can we
meet you about
#mktng?

4. ROI Estimate
Leads lists with contact information cost
approximately $1 per contact.
You get a return of $400 per month of
operation, & save a person a weekʼs time.
For each month of operation, Selasdiaʼd
find 100 contacts and set up 3 meetings.
www.selasdia.com
A human being would need about a week
to collect the same volume of contacts.
A meeting with a prospect costs
approximately $100 to arrange.