Global community manager at Spotify Rorey Jones was at Community Conference in Copenhagen on the 3rd of April 2014 to speak about listening to your fans and community and what outcome that brings. Community Conference is organised by Seismonaut. www.communityconference.dk

1. The Spotify Community
Rorey Jones, Head of Community
Twitter: @roreyjones
April 6, 2014

3. 3
Section name
● Music for computer, mobile, tablet and home entertainment systems
● 20 million songs
● Over 6 million subscribers
● Over 24 million active users
● Available in 55 markets
Hello. Spotify here.

4. 4
● Nearly 300,000 members in the Spotify community
– Members have submitted over 5,000 ideas
– Ideas must reach at least 100 votes
Volume can be a challenge

5. 5
Super Users –
They’re kind of
a big deal
●Over 39,000 hours spent in the
community
●Posted over 60,000 times
●Authored over 5,000 solutions

6. 6
29
47
Streams per
Day
Listen to your product super users
Source: Spotify Internal Data
6.50%
63.80%
DAU's using
Social
features
Regular Users Super Users

7. Data is hard to argue with
Source: Spotify Community Lithium Data

9. 9
Pro tip: Ask your customers

10. What is the future like for us?

11. 11
Use community manager
intuition
Tell the
whole story
Provide
Anecdote
s
Meet your
customers