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“You never change things by fighting
the existing reality. To change
something, build a new model that
makes the existing model obsolete.”!
Bucky!
Open
Product
Development
= Crowdsourcing
In 48 Hours:
  10,000+ Supporters
  Prototype
  Price Point
  Market Insight
Awaken Dormant and
Connected With New
LEGO fans!

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The ups and downs of empowering your fans - Community Conference 2014

  • 1. “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”! Bucky!
  • 2. Open Product Development = Crowdsourcing In 48 Hours:   10,000+ Supporters   Prototype   Price Point   Market Insight Awaken Dormant and Connected With New LEGO fans!