Shelley Kuipers, CEO and founder of Chaordix, spoke at Community Conference 2014 in Copenhagen April 3rd about the ups and downs of empowering your fans and what legal issues there are when you're collaborating with customers.

1. 0Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Confidential – Chaordix. Do not distribute without written Chaordix consent.
Shelley Kuipers, Founder & CEO
Community Conference, Copenhagen 2014

2. 1Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Chaordix Crowd Intelligence™
THE CROWD BRAND & IDEA GROUPS LEADERS & PROSUMERS
EMPLOYEES, CUSTOMERS
PUBLIC
AFFINITY GROUPS INNOVAT0RSE.G.
Chaordix [kay-or-dix] is the global
standard in crowdsourced brand and
product innovation

3. 2Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
Crowdsourcing Business Applications
The Future Of Crowdsourced Innovation
Team
Insights
Culture & Engagement
Competitive
Intelligence
Process Improvement
Talent Sourcing
Business to
Business
Thought Leadership
Forum
Business Model Innovation
Industry Collaboration
Hub
Product
Innovation
Customer Insight Forum
Employee Innovation Lab
Innovation
Challenge/Contest
Customer Innovation
Platform
Brand
Innovation
Brand Development
Brand Activation
Social
Innovation
Social Good Challenges
Sustainability
Innovation

4. 3Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
• Crowdsourcing IP models – different models we have seen to-
date;
1) forgo ownership of idea upon submission
2) your idea submission is exclusive to organization for a
period of time (you cannot shop it around)
3) you own your idea until such time there could be a
transaction as form of idea acquisition or future share of
commercial opportunity
• Corporate Legal Leadership & Support - importance of
including legal teams early in the crowdsourced innovation
planning process to ensure buy-in and support
• Importance of clear terms of use – alignment with employee
policies, procedures & culture. Alignment with IP models for
external stakeholders including customers, fans, supply chain,
etc.
IPR Considerations re Crowdsourcing

5. 4Confidential – Chaordix. Do not distribute beyond these organizations without written Chaordix consent.
4
Participation is the new brand.™