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IBM Battle Card


                       QLogic’s Fibre Channel over Ethernet
                          Solution for IBM BladeCenter
QLogic brought you the industry’s first 8Gb Fibre Channel       Target Customer
enabled BladeCenter with IBM. Now QLogic extends that
                                                                New and existing System x Rack or Tower server customers
leadership with the first IBM BladeCenter enabled for           can take advantage of the new QLogic 10Gb CNA for IBM
Fibre Channel over Ethernet. With the Dual Port 10Gb            System x.
CNA CFFh for IBM Blade servers and the 10GbE Pass-
thru Module, you now have an affordable BladeCenter             • Datacenters with Ethernet LANs and FC SANs
                                                                        Cost savings via LAN and SAN convergence
solution for your FCoE fabric.                                          Preserve investment in LAN & SAN infrastructure
                                                                • Virtualized datacenters
Value Proposition                                                       Reduced hardware, power, cooling and management costs.
                                                                        Fewer I/O slots needed converged I/O solution.
High Performance                                                • Not targeted for the SMB market, 10GbE is too expensive
      Full line rate 10Gb FCoE performance directly to your       and not required in that environment.
      external CEE fabric or traditional Ethernet LAN. Zero
      bandwidth degradation or resource contention.

Lower TCO                                                       Pain points
      The dual port 10Gb CNAs replace both a HBA and NIC        PAIN: Current TCO is too high
      lowering hardware costs and the 10GB Ethernet Pass-thru   Solution: QLogic’s new 10Gb CNAs and QLogic 10Gb Ethernet
      is a great, lower cost alternative to a full function     Pass-thru Module for IBM BladeCenter give you an affordable
      10Gb Ethernet switch module.                              solution for your FCoE connectivity requirements. You’ll need less
                                                                hardware, power & cooling and management. And the Pass-thru
Ease of Use                                                     module is over $7000 less expensive that a full 10GbE switch.
      10Gb Ethernet Pass-Thru module automatically detects
      BladeCenter chassis type and any CAN- enabled servers.    PAIN: Running out of power in the data center
Maximum Connectivity                                            Solution: QLogic’s new QLogic 10Gb Ethernet Pass-thru Module for
                                                                IBM BladeCenter is a low power option for your converged Ethernet
      14 external ports to connect to Ethernet LANs and
                                                                connectivity needs.
      CEE/FCoE devices and up to 14 internal connections for
      CNA-enabled server blades.
                                                                PAIN: Too many switches in my solution
Flexibility in Cabling                                          Solution: The easy-to-install, low cost pass-thru module does not
      Supports copper or optical cable connections, or a        impact management or performance and is ideal for attaching
      mixture of both on a single 10Gb Ethernet Pass-thru       BladeCenter systems to environments that have already standardized
      module.                                                   on a specific Ethernet/FCoE infrastructure.
IBM Battle Card

QLogic’s Fibre Channel over Ethernet Solution for IBM BladeCenter



Why QLogic?                                                                                                          Handling Objections:

• QLogic has a long and proven track record of industry leading                                                      I have a lot of expense and time invested in my current
    products, and is now offering the 10Gb CNAs and 10Gb                                                             networking solutions:
    Ethernet module for IBM BladeCenter.                                                                             QLogic’s new 10Gb CNA allows you to leverage the LAN
•   This builds upon the proven success QLogic has had as                                                            and SAN infrastructure you already have. Since it is built on
    pioneer in the FCoE market.                                                                                      proven QLogic fibre channel and Ethernet drivers, your
•   Extensive IBM ServerProven testing on all QLogic products                                                        deployment and retaining time is minimal.
    ensures that your solution works flawlessly upon installation.
•   As the market leader in storage connectivity solutions you can                                                   It’s too expensive:
    be assured that your SAN & LAN investment is protected.                                                          Actually, QLogic’s new 10Gb CNA costs less that an 8Gb
•   Hardware is designed with industry leading power conservation                                                    fibre channel HBA and a Ethernet NIC, and the 10GbE Pass-
    initiatives.                                                                                                     thru module is over $7000 less expensive than a full 10GbE
                                                                                                                     switch giving you superior performance, power reduction and
                                                                                                                     less complexity lowering your TCO.
Qualification questions:
                                                                                                                     I have a solution from another vendor:
• Are you planning a purchase of a new IBM BladeCenter ?
                                                                                                                     The QLogic 10Gb CNA will send signal to any vendors FCoE
          Will they be in either a BladeCenter H or H-T?
                                                                                                                     switch. Since it is in standard ethernet protocol, all
• Do you need to run CEE to an external Ethernet or FCoE                                                             standards compliant switches can accept & process it. Your
    switch?                                                                                                          existing SAN and LAN storage and devices treat the signal

• Do you want to protect the investment you have already made
    in Ethernet infrastructure?                                                                                      Learn more at:

• Is your datacenter running low/out of power?                                                                       www.ibm.com or 888-ShopIBM

QLogic's Dedicated IBM Account Team
Steve Eiland                       Business Development Manager - East Coast                                         919.600.4138                              steve.eiland@qlogic.com
Vickie Martin                      Business Development Manager - West Coast                                         612.850.7051                              vickie.martin@qlogic.com
Raphael Chocron                    Business Development Manager—EMEA                                                 +33.677.726098                            raphael.chocron@qlogic.com
John Fitzgerald                    Senior Marketing Manager                                                          919.656.3547                              john.fitzgerald@qlogic.com



                     Corporate Headquarters    QLogic Corporation    26650 Aliso Viejo Parkway    Aliso Viejo, CA 92656   949.389.6000   www.qlogic.com    © 2009 QLogic Corporation. Specifications are subject to change without
                                                                                                                                                           notice. All rights reserved worldwide. QLogic, the QLogic logo, SANbox,
                                                                                                                                                           Enterprise Fabric Suite, StarPower, Designed to the Core, and HyperStack are
                     Europe Headquarters   QLogic (UK) Ltd.   Quatro House   Lyon Way, Frimley   Camberley Surrey, GU16 7ER    UK   +44 (0) 1276 804 670   trademarks or registered trademarks of QLogic Corporation. All other brand
                                                                                                                                                           and product names are trademarks or registered trademarks of their
                                                                                                                                                           respective owners.




                                                                                          FCoE_IBM 005 / May 26, 2009

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Ibm F Co E Blade Center Battle Card

  • 1. IBM Battle Card QLogic’s Fibre Channel over Ethernet Solution for IBM BladeCenter QLogic brought you the industry’s first 8Gb Fibre Channel Target Customer enabled BladeCenter with IBM. Now QLogic extends that New and existing System x Rack or Tower server customers leadership with the first IBM BladeCenter enabled for can take advantage of the new QLogic 10Gb CNA for IBM Fibre Channel over Ethernet. With the Dual Port 10Gb System x. CNA CFFh for IBM Blade servers and the 10GbE Pass- thru Module, you now have an affordable BladeCenter • Datacenters with Ethernet LANs and FC SANs Cost savings via LAN and SAN convergence solution for your FCoE fabric. Preserve investment in LAN & SAN infrastructure • Virtualized datacenters Value Proposition Reduced hardware, power, cooling and management costs. Fewer I/O slots needed converged I/O solution. High Performance • Not targeted for the SMB market, 10GbE is too expensive Full line rate 10Gb FCoE performance directly to your and not required in that environment. external CEE fabric or traditional Ethernet LAN. Zero bandwidth degradation or resource contention. Lower TCO Pain points The dual port 10Gb CNAs replace both a HBA and NIC PAIN: Current TCO is too high lowering hardware costs and the 10GB Ethernet Pass-thru Solution: QLogic’s new 10Gb CNAs and QLogic 10Gb Ethernet is a great, lower cost alternative to a full function Pass-thru Module for IBM BladeCenter give you an affordable 10Gb Ethernet switch module. solution for your FCoE connectivity requirements. You’ll need less hardware, power & cooling and management. And the Pass-thru Ease of Use module is over $7000 less expensive that a full 10GbE switch. 10Gb Ethernet Pass-Thru module automatically detects BladeCenter chassis type and any CAN- enabled servers. PAIN: Running out of power in the data center Maximum Connectivity Solution: QLogic’s new QLogic 10Gb Ethernet Pass-thru Module for IBM BladeCenter is a low power option for your converged Ethernet 14 external ports to connect to Ethernet LANs and connectivity needs. CEE/FCoE devices and up to 14 internal connections for CNA-enabled server blades. PAIN: Too many switches in my solution Flexibility in Cabling Solution: The easy-to-install, low cost pass-thru module does not Supports copper or optical cable connections, or a impact management or performance and is ideal for attaching mixture of both on a single 10Gb Ethernet Pass-thru BladeCenter systems to environments that have already standardized module. on a specific Ethernet/FCoE infrastructure.
  • 2. IBM Battle Card QLogic’s Fibre Channel over Ethernet Solution for IBM BladeCenter Why QLogic? Handling Objections: • QLogic has a long and proven track record of industry leading I have a lot of expense and time invested in my current products, and is now offering the 10Gb CNAs and 10Gb networking solutions: Ethernet module for IBM BladeCenter. QLogic’s new 10Gb CNA allows you to leverage the LAN • This builds upon the proven success QLogic has had as and SAN infrastructure you already have. Since it is built on pioneer in the FCoE market. proven QLogic fibre channel and Ethernet drivers, your • Extensive IBM ServerProven testing on all QLogic products deployment and retaining time is minimal. ensures that your solution works flawlessly upon installation. • As the market leader in storage connectivity solutions you can It’s too expensive: be assured that your SAN & LAN investment is protected. Actually, QLogic’s new 10Gb CNA costs less that an 8Gb • Hardware is designed with industry leading power conservation fibre channel HBA and a Ethernet NIC, and the 10GbE Pass- initiatives. thru module is over $7000 less expensive than a full 10GbE switch giving you superior performance, power reduction and less complexity lowering your TCO. Qualification questions: I have a solution from another vendor: • Are you planning a purchase of a new IBM BladeCenter ? The QLogic 10Gb CNA will send signal to any vendors FCoE Will they be in either a BladeCenter H or H-T? switch. Since it is in standard ethernet protocol, all • Do you need to run CEE to an external Ethernet or FCoE standards compliant switches can accept & process it. Your switch? existing SAN and LAN storage and devices treat the signal • Do you want to protect the investment you have already made in Ethernet infrastructure? Learn more at: • Is your datacenter running low/out of power? www.ibm.com or 888-ShopIBM QLogic's Dedicated IBM Account Team Steve Eiland Business Development Manager - East Coast 919.600.4138 steve.eiland@qlogic.com Vickie Martin Business Development Manager - West Coast 612.850.7051 vickie.martin@qlogic.com Raphael Chocron Business Development Manager—EMEA +33.677.726098 raphael.chocron@qlogic.com John Fitzgerald Senior Marketing Manager 919.656.3547 john.fitzgerald@qlogic.com Corporate Headquarters QLogic Corporation 26650 Aliso Viejo Parkway Aliso Viejo, CA 92656 949.389.6000 www.qlogic.com © 2009 QLogic Corporation. Specifications are subject to change without notice. All rights reserved worldwide. QLogic, the QLogic logo, SANbox, Enterprise Fabric Suite, StarPower, Designed to the Core, and HyperStack are Europe Headquarters QLogic (UK) Ltd. Quatro House Lyon Way, Frimley Camberley Surrey, GU16 7ER UK +44 (0) 1276 804 670 trademarks or registered trademarks of QLogic Corporation. All other brand and product names are trademarks or registered trademarks of their respective owners. FCoE_IBM 005 / May 26, 2009