This researched report made and presented by I and group member in university during April 21, 2015.

1. Presented by;
Group#3
1-Seetal Daas (Leader)
2-M.Saleem
3-Khamiso Khan
4-Ilamdin
5-M.Asim

2. INTRODUCTION
 Unilever is a British-Dutch multinational consumer goods company.
 Head quarter is in Netherlands, and London, United Kingdom
 Our turnover was €48.4 billion in 2014
 Emerging markets now account for 57% of our business
 Product available in 190 countries
 Its products are 400
 We have 14 brands with sales of more than €1 billion a year, making up more than 54% of our business
 More than 174,000 people work for Unilever
 We are the number 1 fast-moving consumer goods employer of choice among students in 26 countries
 42% of our managers are women
 Around 303 million people were reached by the end of 2013 through our programs on hand washing, safe drinking water, oral health and self-esteem
 31% of our portfolio by volume met the highest nutrition standards in 2013
 We have reduced our waste impact by around 11% since 2010
 Around 48% of our agricultural raw materials were sourced sustainably by the end of 2013

3. HISTORY
• Unilever was formed in September 1929 by a merger of Lever Brothers & Margarine
Unie.
• 1930s to 1940s business grew and new ventures
• 1950s to 1961s (Sunsilk, Dove, Frosted Foods-renamed Bird Eye ,Ice cream ,Laundry
soap)
• 1970s to 1980s ( Lipton Ltd, Brooke Bond, Calvin Klein Cosmetics)
• 1990s ( Breyers from Philip Morris, Elida Gibbs, Chemical, Quest, Unichema for £4.9
million

4. LOGO
•Introduced in 2004
•Designed by Wolff Olins
(Brand Consultancy)
•Composed of 25 icons
creates “U” shape

5. Vision
We will lead for responsible growth, inspiring people to take small everyday actions
that will add up to big difference ;we will grow by winning shares and building
markets everywhere.
Mission
We work to create a better future every day, with brands and services that helps
people feel good, look good and get more out of life.
Objectives
1)Win key Markets 2)Grow Superior Brands 3)Win with Customers 4)Fit to Compete
Deliver Vitality

6. ORGANIZATIONAL STRUCTURE

7. GLOBAL RANKING

8. PRODUCT OFFERING
Company owns more than 400 hundred brands, current largest
selling brands includes;
One Billion-euro brands

9. PRODUCT OFFERING (CONTINUED)
 Foods and Beverages

10. PRODUCT OFFERING (CONTINUED)
Home care Products Personal care brands

11. MARKETING INTRODUCTION
• Based on every single-Babies to elderly.
• UK-the population is divided in following categorizes;
• Poor,Average, Rich, Children,Adults and Elderly
Market
Targeting
• Margarine
• Milk
• Cooking Butter
Market
Segmenting
• Position their products in almost every shelve
• Higher percentage of the overall
• Needs and wants likeTesco,Wal-mark,Carrefour andAhold
Market
Positioning

12. PRICING STRATEGY
 The strategy follows on from Procter and Gamble’s pricing
strategy where the company instituted major cuts on the
discounts they provided on their products and increased
advertising instead.
 Main focus on 1 billion dollars brands
 Sells much the same products everywhere
 Success in Building strong character brand such as Dove,
Sunsilk, Rexona & lux, lipton etc.

13. SWOT ANALYSIS
Strength
 Strong portfolio
 Quicker product development
 Global brand strategy
 Market leading position
 Focus on mass market
 More efficient operational structure

14. SWOT ANALYSIS
Weaknesses
Lack of industry focus
Absence of Premium market
Lack of major patent
Fragmentary sectorial involvement
Non-core brands risk neglect

15. SWOT ANALYSIS
Opportunities
 Widening consumer base
 Presence in dynamic product sectors
 Stronger , focused hair care portfolio
 Demand for mass-market products
 Potential of development markets
 Building on brand equity

16. SWOT ANALYSIS
Threats
 Industry consolidation
 Private label products
 Retailing changes pressurize margins
 Niche brands gain favor
 Negative publicity

17. ADVERTISING
 Spend 5.1 billion on advertising
 Television
 Radio
 Apps.
 Online Games
 Print
 Internet
 Campaign

18. SELLINGTECHNIQUES
Giving discounts
Selling smaller, cheaper products
Providing free samples

19. ThankYou