First day of marketing introduction to marketing diploma Version 2013 - Mohamed Azab

1. Modern marketing
Trainer / Mohamed Azab

4. Sales try to hire 3 positions

5. Marketing positions today
• Chief Marketing Officer (CMO).
• Brand manager.
• Market segment manager.
• Distribution channel manager.
• Marketing communication manager.
• Internet and social media manager.

6. Marketing departments
Marketing
DigitalStrategic
E-Marketing Social
media

7. Marketing positions today
CEO  1P
CEO  4P
CEO  STP
CEO  ME

8. Marketing types
Commercial marketing
Place marketing
Person marketing
Social marketing
Political marketing
((Network marketing))

9. Direct and indirect marketing

10. Types of e-commerce
B
C
B
C2

11. Brand marketing

13. Write a plan now

15. The biggest brand

16. Brand

18. “If advertisers spent their same
amount of money
On improving their products as
they do on advertising,
they wouldn’t
have to advertise them”
Will roger – one of the famous Ads’ designers

19. 7-Ps
Product
Price
Place
Promotion
Politics
Public opinion
Process
Physical evidence

22. ‫االمريكية‬ ‫االعالنات‬ ‫مؤلفي‬ ‫مشاهير‬ ‫احد‬

24. Types of social media
• Social sites (Facebook, Myspace, …….)
• Microblogging[short messages] (twitter,…)
• Professional networks (linkedin, …..)
• Blogging (blogger, wordpress, …..)
• Vlogging (YouTube, vimeo, Ustream,….)
• Photos sharing (instagram, …..)

25. Building a team
• Photographer.
• Researcher.
• Video and photo editor (photoshop, after effect,.)

26. STP 4 Ps Marketing
research
CRM
Digital
Marketing
Facebook Youtube
Linkedin
Branding
SWOT
B2B

28. What is your customer needs?
Wants needs demands

30. Eng.3zab@hotmail.com
My contacts
Mohamed Azab