Avoid the “thud!” Or: How to deliver products people actually want
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Too many software products are made that have solid code, are beautifully designed, and promise many exciting features, and yet fall flat when they are released into the world. How do we make sure we don’t waste time creating things that no one wants to use or buy? In this talk, we’ll share how we use a process called “Discovery” at Trustpilot to test concepts with potential users before we build them. We will share how this has changed the way we work and helped us to focus on providing value to users. This presentation was given at a Codher event at Trustpilot in Copenhagen, Denmark.
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Avoid the “thud!” Or: How to deliver products people actually want
- 1. Avoid the “thud!” Or: How to deliver products people actually want Jenny Shirey | Trustpilot | November 16, 2016
- 2. Hello!
- 3. DISCOVERY
- 4. Before
- 5. Then Marty Cagan came... “It is from getting to know people, and digging with each of them into their underlying needs, that we get the insights necessary to inspire great products.” –Marty Cagan
- 6. Then Marty Cagan came...
- 7. What is Product Discovery?
- 9. Will they use it?
- 10. Will they use it? Can they use it?
- 11. Will they use it? Can they use it? Can we build it?
- 12. Will they use it? Can they use it? Can we build it? Can we support it?
- 13. © Marty Cagan
- 16. © Marty Cagan
- 18. A few myths...
- 19. “I don’t have time to build a prototype / recruit / prepare / [fill in the blank]”
- 21. Sketching concepts Finding 3-5 people and showing concepts Synthesize feedback / decide 2-3 hours 3 hours 1 hour Total time 7 hours! Concept testing
- 22. “User research must be done by a trained UX expert”
- 24. Don’t Make Me Think Steve Krug Interviewing Users Steve Portigal The User Experience Team of One Leah Buley
- 25. METHODS TO TRY
- 28. What Questions designed to give you insights
- 29. Why Learning about pain points, needs, desires, processes, environments
- 31. How Prep > Find > Listen > Observe > Reflect
- 32. © Citrix
- 34. Don’t assume Tip
- 35. Tip Storytelling rules “Tell me about the last time you…”
- 38. What Sketches, storyboards, videos, prototypes
- 39. Why Does it make sense? Is it useful?
- 40. How Sketch > Show > Listen > Clarify
- 43. Tip Introduce neutrally “I didn’t make this”
- 44. Tip Play psychologist “What do you think it does?”
- 47. Quick & dirty usability testing
- 48. What Users complete tasks, “thinking out loud”
- 49. Why Identify issues & confusions before building
- 50. How Plan > Observe > Ask
- 51. Tip Don’t lead the user “That seemed easy!”
- 53. Tip Ask questions to verify “I noticed you did xyz. Why is that?”
- 54. AFTERWARD
- 55. Be nice and share
- 56. About Emotions / Beliefs Things they do Quotes
- 57. Make it a habit
- 58. Remember...
- 59. User research isn’t about people telling you what to build...
- 60. ...it’s about learning, gaining empathy, and identifying potential needs
- 61. Thank you! @seejennydesign | jennyshirey.com