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Pharmaca

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S
sedagokoglu

Research and Presentation done in Fall 2010

Gesundheit & MedizinUnterhaltung & Humor
1 von 23
PHARMACA Nicole Frank, Seda Gokoglu, Ian Hollingsworth, Steve Marzocchi
Introduction ,[object Object]
Situation Analysis ,[object Object],[object Object],[object Object],[object Object]
Situation Analysis ,[object Object],[object Object],[object Object],[object Object]
Marketing Problems ,[object Object],[object Object],[object Object]
Research Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods: FGI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods: Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods: Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Methods: Survey ,[object Object],[object Object],[object Object],[object Object]
FGI Results: Before Concept Board ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FGI Results: After Concept Board ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FGI Results: After Concept Board ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Mix
Survey Results: Before Concept Board ,[object Object],Overall participants were Somewhat Interested (2.82) Males expressed greater interest in Alternative medicine Interest in Alternative Medicine Increased with Age. Participants 35+ were Very Interested
Survey Results: Before Concept Board ,[object Object],[object Object]
 
Survey Results: After Concept Board ,[object Object],Overall, all participants regardless of gender and age are above our action standard Action Standard: Top 2 Box 60% Mean Score 3.50     Gender Age   Total Females Males 18-24 25-34 35+   % % % % % % Top 2 Box % [67] [69] [63] [69] [70] [61] Mean Scores 3.74 3.76 3.73 3.76 3.65 3.83
Survey Results: After Concept Board ,[object Object],Total mean score = 3.55 Top 2 Box % = 61% Females displayed highest mean score
Survey Results: After Concept Board ,[object Object],The top types of encouragement to visit Pharmaca are: location, promotions, word-of-mouth, and coupons Females Preferred Promotions Males Preferred Loyalty Programs
Conclusion ,[object Object],[object Object],[object Object],[object Object],ENTER BOSTON Action Standard: Top 2 Box 60% Mean Score 3.50
The Four P’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Research Direction ,[object Object],[object Object]
[object Object]

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