Samsung provides digital signage solutions for corporate customers to facilitate interactive collaboration, ease operation of relevant information delivery, and deliver impressive engagement messages. Their solutions include highly interactive displays, simple content management systems, and vibrant image quality to support use cases such as reception areas, conference rooms, control rooms, and workplace signage. Samsung is a leading provider of these solutions due to their technological leadership, global partnerships, and ability to offer full hardware and software coverage as a competent solution provider.

1. SAMSUNG
SMART SIGNAGE SOLUTIONS
FOR CORPORATE

2. IFMA AV-TOOLEVENT
DAVID DE SMEDT, PRODUCT MANAGER
SMART SIGNAGE - SMART HOSPITALITY DISPLAY
Tuesday, June 10, 2014

3. 3
Challenges of IT in Corporate
1. MARKET TRENDS
Source : CEB, The Future of Corporate IT, 2013
IBM, CIO Study, 2011

4. 4
What does corporate require from IT?
IT in Corporate is required to facilitate collaboration, agility, and
customer communication
1. MARKET TRENDS
IT CHALLENGESDRIVERS
Source : CEB, The Future of Corporate IT, 2013
IBM, CIO Study, 2011
Focus on Customer Interaction
Greater Interdependence
Increased Knowledge Intensity
The growth in importance of
network-based performance
The percentage that values
improvement in customer-
facing
2x
69%
Ensure collective
intelligence through
enhanced INTERNAL
COLLABORATION
Support decision making
by providing RELEVANT
INFORMATION
Improve customer
relationship through
CUSTOMER ENGAGEMENT
The percentage of employees
whose jobs involve judgment82%

5. 5
How should IT leaders respond?
To cope with challenges, corporate IT leaders has to create an
environment for scalable collaboration and relevant information
delivery
1. MARKET TRENDS
Source : IBM, STOP THINKING CiO, START THINKING BUSINESS VALUE
Future of CIO, Six ways CIOs can contribute to revenue generation
IT
Infrastructure
contributing to business
and corporate
performance Prepare mode to enhance
customer’s interest for
corporate message
Build infrastructure for
enhanced corporate DB
access and info.
management
Create
Collaborative
Environment
Strengthen
relevant
Information
Delivery
Facilitate
External
Engagement
Provide system for easier employee
connectivity and multiple
collaboration activities

6. 6
Roles of digital signage
Digital signage serves various roles in creating environment for
collaborative, relevant, and engaging communication environment
1. MARKET TRENDS
COLLABORATIVE RELEVANT ENGAGING
Enable sharing ideas and
various documents
Delivering corporate news
and biz. performance
Displaying marketing
messages and directory
info.

7. 7
Source : iSuppli Market Studies, April. 2013
IDC, Midmarket Opportunities for Unified Communication & Collaboration, Feb. 2012
Digital signage directions
Corporate customers require displays to be interactive, simple-to-
operate, and impactful in content delivery
1. MARKET TRENDS
DIRECTIONSCUSTOMER NEEDS
Enhance interactivity for
employee collaboration
Ease delivery and
management of relevant
information
Deliver impressive
message for customer
engagement
Deployment plan with technology road map
Increased affordability and ROI of displays
Simple operation of displays due to staff
shortage
Flexible platform for multiple solution adoption
Compatibility with communication solutions
Multiple location deployment and operation
Flexible display arrangement and format
Effective solution for interaction and
collaboration

8. Visualize what you imagine.
Samsung Display Solutions.
OUR SOLUTION

9. 9
Samsung display solutions
Samsung Display Solutions facilitate interactive and reinforce
corporate image while assuring ease of operation
92. OUR SOLUTION
FACILITATE INTERACTIVE collaboration
EASE OPERATION for relevant information
DELIVER IMPRESSIVE messages for engagement

10. 10
Facilitate interactive collaboration
Improve employee collaboration environment through highly
connected and interactive display solution
102. OUR SOLUTION
New York City High connectivity with
conferencing system
Render high connectivity with video conference
system and other peripherals to enable reliable
collaboration environment
Convenient meeting with
interactive features
Share ideas and opinions more freely with
interactive features such as touch screen and
interactive white board solution
Easy content sharing
through rich media
support
Ease meeting operations with the solution that
supports a wide range of media formats and
requires no additional handling
London Beijing
Seoul

11. 11
Technologies for ‘interactive
collaboration’
Samsung provides extensive connectivity and content support to
facilitate interactive meeting environment
2. OUR SOLUTION
Touch Screen Solution
Samsung has integrated a touch screen
solution with enhanced sensitivity of the
infrared touch screen with
response time of 15ms to 40ms.
Plug & Play
Functionality
Samsung MagicInfo Solution allows users
to play various content (image, video,
document files) by simply plugging
a USB into the display.
High Compatibility
Providing a comprehensive
connectivity with peripheral
devices so that users can retrieve content
from various sources easily.
Interactive White Board
Through more accurate touch-
sensitivity all the way to the edges of
the screen, Samsung displays provide
improved touch reliability and
responsiveness.
Extensive Media
Support
Samsung display solutions support a
wide range of video and audio
codec. As a result, users can play
various types of content with the
embedded media player.
Increased Compatibility
Samsung LFD operate in Windows
Operation System. High compatibility of
Samsung LFD with IT infrastructure and
legacy systems helps display solutions to
be integrated as a productivity solution
immediately.

12. 12
Ease operation for relevant information
Deliver timely and customized information to employees with easy-
to-use content management solution
2. OUR SOLUTION
Easily tailoring content
via connections to
internal DB
Facilitate real-time display of data retrieved
from corporate DB using pre-created template
and authoring tool
Low barriers to adopt
with embedded solution
Optimize the required resources with the
embedded solutions that allow easy
management of relevant content
Simply deploying
content to multiple
locations
Simplify delivery of relevant content even for
dispersed displays via network-based content
management solutions

13. 13
Technologies for ‘ease operation’
Samsung provides advanced solutions for integrated device and
content management
Real time DB
connection
Samsung MagicInfo Solution DataLink add–
in facilitates a real-time connection
with the internal database (DB).
This ensures a reliable transfer of content.
Content Management
Samsung MagicInfo Solution support
centralized content authoring
and distribution. Accessed through a
web, operators can remotely manage
content.
Network Management
With Samsung MagicInfo, administrators
can remotely manage a network
of displays. They can control screen
status, configure IP, and manage screens.
Embedded solution
With the embedded media player
and display management
solution, customers can enjoy basic
management functionality while achieving
cost efficiency
2. OUR SOLUTION
Anti-image Retention
With four different types of anti-
image retention modes, displays
are automatically refreshed throughout the
day, helping to contribute to longer panel
life.
Cooling Technology
Providing advanced heat
management features, displays
allow reliable operation for 24 hours a day,
7 days a week .

14. 14
Deliver impressive messages to engage
Capture customers’ attention to corporate message with high quality
display images and dynamic layouts
142. OUR SOLUTION
Seamless content
delivery
Supporting immersive viewing experience
with high quality images on video walls
designed for minimal content loss
Vivid and lifelike image
Enhancing visibility of the content via optimized
color projection using Samsung advanced
color management solution
Supporting dynamic and
artistic concept
Delivering content with greater impact through
artistic display layouts and image adjustment

15. 15
Technologies for ‘impressive message’
Samsung provides superior display technologies to deliver vibrant
and dynamic images
Dynamic Color Contrast
Samsung displays deliver images in high
dynamic color contrast of 5,000:1 with
advanced backlight deeming technology.
ACM & Factory Tuning
Using Samsung Advanced Color
Management software and Factory
Tuning, Customers can customize color
specifications with accuracy.
Super Narrow Bezel
Samsung display solution keeps viewers
focused with the ultra narrow 5.5mm
bezel. This results in better delivery of
content since the frames do not get in your
way.
Image Rotation
Samsung displays can be arranged easily
to create artistic display layouts.
The more dynamic displays are the better
audience engagement.
Full HD Resolution
Samsung display solutions deliver
1920x1080 Full HD resolution with
LED light, yielding 700 Cd for brightness.
conventional Samsung
5.5mm
2. OUR SOLUTION
Auto brightness Sensor
By automatically sensing
brightness and adjusting displays to
match the surrounding, displays ensure the
content is highly visible and appropriately
set for the eyes.

16. Visualize what you imagine.
Samsung Display Solutions.
DIGITAL SIGNAGE
SCENARIOS

17. 17
[RECEPTION]
3. SIGNAGE SCENARIOS
Reinforcing
brand/corporate image
Delivering corporate event
info. & building
directories via touch
screen display
Displaying art work for
contemporary ambience
How customers are using: What Samsung Can :
→ BRIGHT & CLEAR
images
→ DYNAMIC DISPLAY
for artistic concept
→ CLUTTER-FREE
installation
→ SEAMLESS DISPLAY
of content
Illustrative
Deliver positive corporate image through bright screen & dynamic image

18. 18
[CONFERENCE ROOM]
Providing up-to-date
meeting schedule
Engaging participants
with interactive
technology
Supporting seamless
video-conferencing
How customers are using: What Samsung Can :
→ EASY INTEGRATION
with conferencing
system
→ ENHANCED
SUPPORT
for various content
→ RELIABLE PRODUCT
with no screen
downtime
Illustrative
Communicate with distant participants via highly compatible to conferencing
system
3. SIGNAGE SCENARIOS

19. 19
[CONTROL ROOM]
Monitoring wide-coverage
of facility within single
view
Delivering company-wide
alerts
How customers are using: What Samsung Can :
→ SINGLE VIEW
of multiple monitoring
sources
→ CLEAR & VIVID
images
→ SCALABILITY
for wider screening
→ SYSTEM STABILITY
with durable displays
Illustrative
Improve security of asset and facility via stable connectivity to monitoring
system
3. SIGNAGE SCENARIOS

20. 20
[WORKPLACE SIGNAGE]
Facilitate employee communication & education via tailored contents
distribution
Delivering daily
notifications & corporate
campaign
Providing business
indexing information
Displaying simple training
content (ex. quick view)
How customers are using: What Samsung Can :
→ CUSTOMIZED
communication
→ BETTER ACCESS
to various content
Illustrative
3. SIGNAGE SCENARIOS

21. 21
[EXECUTIVE ROOM]
Support executive’s decision-making by connecting to business
intelligence
What Samsung Can :
→ CUSTOMIZED
communication
→ Easy Integration
to Executive
Information System
→ Real-time Access
to Market Information
Providing internal
management data
Delivering customized
messages to multiple
locations
Instantly displaying
external market data
How customers are using:
Illustrative
3. SIGNAGE SCENARIOS

22. Visualize what you imagine.
Samsung Display Solutions.
WHY SAMSUNG

23. 23
Global partnership
Samsung has built trusted partnership with global customers and also maintains
global network with solution partners
234. WHY SAMSUNG
Will Join Soon!! Four Seasons Louvre Hotels Wyndham Carlson Marriot Accor Starwood
GPSA* Status
* GPSA : Global Preferred Supplier Agreement

24. 24
Samsung has been the market leader since 2010 due to its technological and
design leadership
244. WHY SAMSUNG
“Samsung’s platform is a game
changer”
-Steve Goertz-
INNOVATION AWARD WINNER
awarded by CES 2013
Samsung is the solid market leaders
Global Public Signage Market Share Signage Market Recognition
Driving innovation of public display
Global leader in public display

25. 25
Your competent solution provider
Samsung is the only provider that has full hardware and software coverage
254. WHY SAMSUNG
* Source : D.Search, Display Market Global Market Share, 2012 3Q
Samsung Analysis
Embedded
SW
Coverage
HW coverage
Limited Customizable
Content
Focused
DB
Integrated
SAMSUNG
N Corp.
P Corp.
L Corp.
Market Share
‘Solution-oriented’ signage provider

26. 26264. WHY SAMSUNG
About samsung
Samsung is a globally leading electronics company that believes in contributing to
the prosperity of our customers and the global society
264. WHY SAMSUNG
203 offices and facilities
in
75 countries with
227,000
employees worldwide
Second biggest US patent
holder in 2011 (USPTO)
Worldwide Olympic Partner
Since 1997
- Named The world’s most sustainable
technology
company in Dow Jones Sustainability Index
- Named one of World’s 50 Most
Admired
Companies (Fortune Magazine)
- 20th Fortune 2012 Global 500
* in BusinessWeek/Interbrand’s 100 Best Global Brands
- 9th Best Global Brands 2012 :
Interbrand
Leader in TVs, Large Format Displays, and
Hospitality Displays
-TV : 1st for 6 consecutive years
(MS, 27% in 2012)
-LFDs : 1st for 3 consecutive years
(MS, 20.2% in 2012 3Q)
-HDs : 1st for 3 consecutive years (MS,
32%in 2012 3Q)

27. WWW.SAMSUNGINSPIRES.BE
Real Cases
Voice of the Customer and Installation Partner
Your Inspiration

28. Visualize what you imagine.
Samsung Display Solutions.

29. Disclaimer: This presentation contains preliminary information that may be changed substantially prior to final commercial release of the software described herein.
The information contained in this presentation represents the current view of Samsung Electronics on the issues discussed as of the date of the presentation. Because Samsung Electronics must respond to
changing
market conditions, it should not be interpreted to be a commitment on the part of Samsung Electronics, and Samsung Electronics cannot guarantee the accuracy of any information presented after the date of
the presentation.
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