Watch the SCORE.org Webinar Recording Here: https://www.score.org/event/create-infographics-turn-your-data-powerful-marketing-tool#.XO1GbkEb6As.link
How do you get your customers, employees or stakeholders to care about your numbers and ultimately take a course of action that benefits them? Your business data has superpowers—if your audience can understand it.
In this webinar, Dinah Ramirez of Easel.ly will discuss how to create an infographic story about your data that’s engaging and powerful. Your infographics will be able to transform a lead into a customer, motivate employees to reach their goals, complete a business plan that bankers can’t resist, and much more.
You’ll learn:
1. The essential elements of an infographic data story
2. Ideas for using your data in an infographic to meet your business goals
3. Easy ways to storyboard your data for an infographic
BONUS: A free infographic storyboard template will be provided!
4. Easy ways to storyboard
your data for an infographic.
Today we'll explore...
The 5 essential elements
of an infographic data story.
Ideas for using your
data in an infographic.
BONUS:
An Infographic Storyboard
Template will be provided!
17. Community Impact
Since the program's inception,
100 Million pounds of food, totaling
more than 83 million meals has been
donated through Darden Harvest.
What is Darden Harvest
In Addition to serving nearly 390 million guests a
year, we also help make a difference in the battle
against hunger. The Darden Harvest program
coordinates food donations to food banks and other
charitable organizations across the country.
How it works
• Each day, across every one of our restaurants, we "harvest"
surplus, wholesome food that isn't served to guests and we
safely prepare it for donation.
• A strict process is followed to ensure the quality and safety
of food donated.
• Through a partnership with Food Donation Connection,
which coordinates donations across the country, the food is
then served at food banks, shelters and other charitable
organizations.
What we donate
11% Pastas & Bread
13% Desserts & Other
24% Vegetables
24% Soups & Sauces
28% Protein
Each year,
all of our brands contribute nearly
8 MILLION POUNDS OF FOOD.
LOGOS
Olive Garden
Longhorn Steakhouse
Cheddar's Scratch Kitchen
Yard House
The Capital Grille
Seasons 52 Fresh Grill
Bahama Breeze
Eddie V's Prime Seafood
Possible Storyboard...
21. AAA receives the highest call volume in
the summer with
8.3 million calls.
AAA to the Rescue
Facts about AAA Road Assistance
24/7
AAA rescued a record-breaking 32
Million Drivers in 2015
Newer Vehicles* Have a
Higher Proportion
of tire, key, and fuel related issues than
older vehicles.
*vehicle model years 2012-2016
NewsRoom.AAA.com
AAA Logo
Possible Storyboard...
32. Use Index Cards or Post-it Notes1
If you have a lot of text,
use 1 index card or 1 post-it
note for each data
element and explanation.
Move and arrange your cards
until it flows like a story.
Snap a photo or transfer to
a shareable doc that you can
send to a designer.
33. Title
Subtitle
Beginning
Intro
Middle
Data #
Conclusion
Call to
action
Logo
Website
Contact
Use PowerPoint or Google Slides2
If you have a lot
of text, use 1 slide
for each data
element and
explanation.
Move and
arrange your
slides until it
flows like a story.
Like a presentation,
try to limit your
text on each slide
(1-2 sentences is
usually plenty.)
Insert images for
inspiration or
images you want a
designer to refer
to.
34. Title:
Subtitle:
Beginning/Intro:
Middle:
• Data 1
• Data 2
• Data 3
Conclusion:
Call to action:
Logo/Website/Contact
Use Microsoft Word or Google Docs3
Create an outline
that flows like a story.
Try to keep your outline
to a page with brief
sentences throughout.
Insert images
for inspiration or images
you want a designer to
reference.
Hi Everybody! I'm Dinah from Easelly! And I'm a customer success trainer intro.....
With today’s technology, you probably have more data at your finger tips about your business, your industry, and your competition than ever before. If you're actively collecting big data or any data about your business or for your business, then you already know that it can help you make better decisions and grow your business.
So today, I want to take some time to discuss how you can use this data beyond decision making and how you can use SOME of it as a powerful marketing tool!
We'll discuss the essential elements of an infographic data story
I'll provide some examples or ideas for using your data in an infographic to meet your business goals
And I'll guide you through some easy ways to storyboard your data for an infographic that you can pass along to your designer or a designer your higher to do the work.
After today's webinar, you'll receive a free infographic storyboard template to get you started! :)
Again, I'll be focusing on using this data for infographics that can be shared easily on your website, blog, emails, print materials or even social media channels, but you'll find that what we cover can certainly be applied to other marketing mediums such as video content!
Why?
I’m sure you have a ton of great sales data, website analytics, survey data, or even user data, but for marketing purposes, you don't want to do a data dump. While you might think all that data is fascinating to comb through and analyze, your customers and employees won’t think so.
Why do infographics work?
Humanizes data by telling a story that people can connect with
Offers the opportunity to deliver a clear message or conclusion from the data
Highlights information you want people to notice on charts and graphs
Summarizes “need to know” data
Gateway for people to get the big picture and then dive into the data if they need to
Always remember that humans are SOCIAL BEINGS and we connect through socializing and telling stories. And your data should have a story or message behind it! Putting your data into an infographic can humanize your data and will give your audience a real context that they can connect with!
So, what do you need for an infographic data story?
No one will be able to tell that story better than you as the business owner.
Message/purpose/goal
You also need a message!
What purpose does this message serve?
Does it support your business goals?
Infographic data stories should be created for a specific audience and purpose
You may need a story that helps your employees see and feel a customer's perspective more clearly based on sales or survey data.
Or you may need a story that helps investors see and feel why your business strategy has been successful now and why it will be in the future.
Or perhaps your goal is to show potential customers what their missing out on based on what your current customers are enjoying from your business!
To be effective, your infographic data story will need to be crafted to make a point to a specific audience.
A minimum of 1 data point. Yes, you can have as little as 1 data point!
Once you know what your message is and you have all the data you need to support you
Introduction (attention grabbing) beginning
Supporting data that tells your story argument – middle
Conclusion -end (what do you want your reader now do with this new information)
Call to Action logo website contact information What do you want your reader to do next?
Data source(s)
message/purpose/goal
An infographic data story requires a Beginning, Middle, and End. It can be as simple as narrating a sequence of events or it can be as complex as showing different scenarios that may reach the same or different conclusions. But there should always be a natural beginning middle and end.
Logo
website
Contact information (phone/ email)
Social
"The following infographic examples show how companies have both grasped the art of recycling data into an infographic to enhance the service they deliver."
Infographic 1 | 2
Boring data will become a boring infographic. Find data that is intriguing and supports an interesting story you are trying to tell.
All good stories have a beginning, middle, and end. Infographics deserve the same treatment. The beginning should introduce the problem by simply explaining something the reader may not know. From there, back it up with data, remembering that data needs context to make sense. End with your point of view, so the reader walks away understanding the data and the story you told.
This example shows how Kohl's have both grasped the art of recycling data into an infographic to promote a service they deliver."