For mange virksomheter er "brukeropplevelse" noe de legger på toppen av andre ting de gjør. Hvordan kan vi få brukernes opplevelser og det bedriftene lover kundene og verden til å henge sammen - slik at produktene og tjenestene blir bedre?

1. @trinefalbe

2. Digital is
everywhere

3. Image credit: https://www.flickr.com/photos/108973405@N06/
the target
Moves constantly

6. the age of
the customer

8. How to create world class UX
and improve business
Preface by Aral Balkan
Trine Falbe
Kim Andersen
Martin Michael Frederiksen
UX
White Hat
Outinnovember!

10. forced disclosure

11. road block

12. privacy zuckering

13. “When a company like Facebook improves the experience
of its products, it’s like the massages we give to Kobe
beef: they’re not for the benefit of the cow but to make
the cow a better product.
In this analogy, you are the cow.”
- Aral balkan

14. Anti patterns

15. forms that forget

16. OMG Captcha!

20. product =
experience =
product

22. Image credit: https://www.flickr.com/photos/p_valdivieso/
trickle down

26. UX is
everyone’s business

27. UX has to be
everyone’s business

28. Image credit: https://www.flickr.com/photos/katmainps/
trickle UP

29. chic & choc packaging by jovana Randjelovic
safe exit

31. chic & choc packaging by jovana Randjelovic

36. time to wrap it up:

37. UX is
everyone’s business

39. lead by example

40. thank you@trinefalbe