2. Naomi Johnson
• Founder of TheProfile.Company
• Expert LinkedIn Profile Writer
• Personal Branding Expert
• LinkedIn Business Coach
Author of
Grassroots to Green Shoots
What to Put on Your LinkedIn Profile
The Expert Economy (coming soon)
6. Developing your Voice
Actively posting on LinkedIn with Confidence
Valuable Conversations
Connecting with your industry & contributing to
Winning New Business
Proactively nurturing leads &
By the end of this training:
7. Doesn’t replace your normal activities, but
complements
Not about ego or popularity
Clear business outcomes
LinkedIn
Important about
8. Prospects more informed
Advanced conversations
Further along their buying decision
Already trust you as their provider
Your name comes up in conversation
Cultivating leads by contributing to the
network
Outcomes
Expected
13. LinkedIn Tracker
Google Spreadsheet
Inside the portal click on the orange button
Sign-into Google (set up account)
Copy and save with your name
Fill in details
(Share with Emma, Natalie & Naomi)
Naomi@TheProfile.Company
19. LinkedIn is the biggest online
professional network in the world
> 2 new members per second!
LinkedIn shows you how you are
connected across the globe
Build your personal brand &
influence globally for free
Why LinkedIn ?
20. Your Wealth is
in Your Network
1st Degree
1st Degree
1st Degree
1st Degree
2ndDegree
2ndDegree
21. 500+
If you have 200 connections, each with an average
of 200 connections, one status update has the
ability to reach 40,000 people.
22. Competitor Advantage
If we aren’t there, we are losing
It’s free
It’s global
It’s visible
It’s happening
Someone else is talking to our prospect
23. LinkedIn Measures
Four Key Areas
Create a Professional Brand
Build Relationships
Find the right people
Engage with insights
24. Professional Brand?
Create a
People buy people
Buy from people they know like and trust
Source of knowledge and someone they trust
Like to refer people not companies
Changes a relationship
Build authority
27. Insights
Engage with
Add to and start conversations
Give helpful tips, advice and insights
Never pitch but invite
Share and write content
Meet people where they are at in D-M process
28. Why LinkedIn ?
CREATE A PROFESSIONAL BRAND
77% of B2B buyers are going on social networks for
information about products and services they are
considering.
29. Why LinkedIn ?
BUILD RELATIONSHIP
90% of decision makers don’t respond to cold
outreach, but they do respond to warm
introduction when an established connection
facilitates an introduction.
30. Why LinkedIn ?
FIND THE RIGHT PEOPLE
More than 5 people are involved in the
purchase decision-making process. We need
to map out each target account and the key
influencers in the decision so they can build a
consensus for a purchase.
31. Why LinkedIn ?
ENGAGE WITH INSIGHTS
Buyers want to gain knowledge that will inform
their purchase decision. By publishing and
sharing content sales reps demonstrate that
they are aware of the issues that matter and
are more interested in helping than selling.
33. Prospects more informed
Advanced conversations
Further along their buying decision
Already trust you as their provider
Your name comes up in conversation
Cultivating leads by contributing to the
network
Outcomes
Expected
34. Developing your Voice
Actively posting on LinkedIn with Confidence
People buy from people they know like and trust
Become someone people trust
Shape the industry
Get known
35. Understand decision making process
Educating the buyer (changemaker)
Better quality of sales
Raising the standard
Getting known
Valuable Conversations
Connecting with your industry & contributing to
36. New leads or existing
Identify decision-makers
Seed information, pose questions
Advance relationship
Get off LinkedIn!!
Winning New Business
Proactively nurturing leads &
41. Network
Building Your
Quickly build our network with relevant people
Send Invitations
Respond to Invitations
Managing Invitations
Managing Our Network
49. Content
Types of
BASIC: Status updates, Comments
SHARING: Articles, Posts, Memes,
• Others
PUBLISHING: Articles
• Via LinkedIn Publisher
• Company or Own Blog/Website
53. It is always YOUR profile
Pitch the problem you solve
Pitch your value
Build out your experience
Build connections
Respond to invitations
Building your
LinkedIn Profile