Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
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Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
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Randy Vaughn - The Best Social Media Tools for Your School (RenWeb Power Conference 2015)
- 1. THE BEST SOCIAL MEDIA TOOLSRandyVaughn @schoolmktg #RWPC yourschoolmarketing.com
- 7. THE BEST SOCIAL MEDIA TOOLSRandyVaughn @schoolmktg #RWPC yourschoolmarketing.com
- 10. Essential Elements of a Social Media System
- 11. WEBSITE PLATFORM(S) AUDIENCE UNDERSTANDING STRATEGY Essential Elements of a Social Media System
- 12. Social Media Strategy What is the opposite of being a self-‐promoting, narcissistic social media creator?
- 13. Social Media Strategy Being a H-‐E-‐L-‐P-‐E-‐R!
- 14. H-‐E-‐L-‐P-‐E-‐R Social Media Strategy • The HUB of information is your website • EDUCATE your audience with valuable content • LEADERSHIP thoughts that inspire those who you connect with • PROMOTE your products, services, events and other business • Provide EMOTIONAL content that makes people laugh, cry & emits passion • Be a RESOURCE by offering content that is helpful to audience
- 20. TOOLS FIT THE AUDIENCE
- 21. LEAD GENERATION AUDIENCE TOOLS FIT THE AUDIENCE
- 22. LEAD GENERATION AUDIENCE NEED/PROBLEM/PAIN/ FRUSTRATION/FEAR TOOLS FIT THE AUDIENCE
- 23. LEAD GENERATION AUDIENCE NEED/PROBLEM/PAIN/ FRUSTRATION/FEAR WHY PICK YOU? TOOLS FIT THE AUDIENCE
- 24. LEAD GENERATION AUDIENCE NEED/PROBLEM/PAIN/ FRUSTRATION/FEAR WHY PICK YOU? EVIDENCE TOOLS FIT THE AUDIENCE
- 50. Canva
- 53. ScheduGram
- 58. Backpack of Social MediaTools yourschoolmarketing.com/renweb